Thursday, July 08, 2010
Musk Beechies Chewing Gum
Beechies are one of America’s older gum brands. Introduced in 1936 by Beech-Nut, maker of jarred food products like fruits, vegetables and most known for their current line of baby food. They invented the vacuum sealed gasket that makes modern canning ubiquitous.
Here in the United States the Beechies gum were like Chiclets, little candy coated rectangles of gum. They came in an array of flavors and were packaged in boxes that had a pleasant rattle to them. They’re still made, though I don’t see them often. Usually it’s the peppermint or spearmint variety in a little box with a corporate sponsors name on it, as a giveaway at a convention or trade show. Though Beechies in the US are run by Richardson Brands, in other countries they’re made by Kraft. This package of Musk Beechies is from South Africa.
Musk is a popular flavor in Australia, I’ve tried a few of their musk lollies and have a hard time getting over the idea of eating an air freshener for you car. But the gum version is something that’s a little easier for me to accept. I’ve had Choward’s Scented Gum since I was a kid and though it’s not something that I actually enjoy, I at least see that other folks might.
The little gum pellets are long rectangles, nicely rounded. They’re bright pink for no apparent reason, except to advertise the weirdness of what one might be about to consume. The candy shell is a bit thinner and less crunchy than Chiclets, but still crispy. The flavor and pinkess goes through and through.
Musk is a bit generic, it’s not earthy or animalistic like it sounds. It’s more commercial, like an incense from a store in the mall. It has honey notes, some sort of deep rose and sandalwood to it. It’s not mouthwatering, but also not as on-the-nose as something like rose or violet.
The flavor did actually last a really long time, at least twenty minutes, which is long after I lose interest in any gum I might be chewing. I’m more of a “chew the sugar out of it and spit it out” kind of person.
I don’t plan on chewing these again, though for some odd reason I bought two packages. So I’ll save the other ones for freaking people out.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.