Monday, June 11, 2012

Frankford Mallo-Licious Strawberry

Mallo-Licious StrawberryAmerican marshmallows are not as interesting as those that are found in Europe and Japan. It’s sad, because I would think that the United States has the capacity and the desire to eat really good marshmallows.

So I was surprised and pleased to find this bag of Mallo-Licious: Strawberry filled with Chocolate on display at the end of the candy aisle at Walgreen’s. They come in other flavors as well. I saw Green Apple (filled with green jelly) there and the package says they also come in Sour Peach.

I’ve had quite a few Frankford candies over the years, which is not a very well known brand. They make licensed candy and have another sub-brand called Kandy Kastle. Much of their candy is made in China, though Frankford has a small chocolate factory in Pennsylvania (where they started) that makes mostly novelty foil wrapped molded pieces. For the most part, their stuff is sub-par, some of it actually horrible. But I saw that this candy was made in Italy, so I thought it might be different.

Mallo-Licious Strawberry

They are shaped like real strawberries, and are actually sized like an average strawberry as well. They’re over two inches tall from the tip of the berry to the top of the green “stem”. It’s a standard marshmallow but instead of the campfire style, these are covered with fine granulated sugar. It gives them a little sparkle and in the case of the strawberry flavor here for review, it gives it a slight grainy crunch that vaguely mimics strawberry seeds.

Mallo-Licious Strawberry

The marshmallow berry is filled with a little dollop of what is called chocolate on the front of the package, but the ingredients are probably more on the order of sugar, palm oil, milk powder and fat reduced cocoa.

The ingredients as a whole are pretty substandard (though what I’d expect from Frankford). It starts with sugar and high fructose corn syrup. See, here’s what so surprising about that. There are a lot of people who assume that candy has a lot of HFCS in it, but in reality there are very few candies that do. This is, though, the second candy I’ve had in the past month that does, and marks only the fifth since I’ve been keeping the database that I’ve noticed it.

Mallo-Licious StrawberryThe marshmallow is soft and has a pleasant strawberry scent, a combination of toasted sugar like cotton candy and a light floral note of pineapple. The bite has the slight grain and the marshmallow is bouncy and melts quite easily, more like a meringue than some latexy gelatin-rich marshmallows. The chocolate inside is more like a soft paste that has a cake batter flavor to it and very little actual chocolate flavor.

It’s not horrible, but much better to look at than actually eat. Honestly, I think they’re charming and wouldn’t be afraid to use them to decorate a cake or put amongst some home baked cookies on a tray for dessert without ever telling people they’re edible. (Lest the eat them.) I’m sure children will enjoy them. I’m thinking about trying to toast them.

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Name: Mallo-Licious Strawberry filled with Chocolate
Brand: Frankford Candy
Place Purchased: Walgreen's (Echo Park)
Price: $1.99
Size: 5.25 ounces (approximately - not actually on the package)
Calories per ounce: 108
Categories: Candy, Frankford Candy, Marshmallow, Mockolate, 4-Benign, Italy, Walgreen's

POSTED BY Cybele AT 2:35 pm Tracker Pixel for Entry     CandyReviewFrankford CandyMarshmallowMockolate4-BenignItalyWalgreen's

  1. It’s the chocolate filling that sounds off-putting. Frankford also makes a banana flavored Mallo-Licious candy that can be found at WalMart at Easter.

    Comment by Cdsamurai on 6/11/12 at 7:58 pm #
  2. Man, that ‘chocolate’ filling looks… uh… unappetizing, to say the least.  Maybe they can repurpose the brand as a gross-out candy for schoolkids

    Comment by Ruffy on 6/12/12 at 1:24 pm #
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