Wednesday, August 14, 2013
Eli’s Earth Bars - Dream Big Bar
If I were to dream big and come up with attributes of an ideal candy bar, I’d probably start with real ingredients. Each ingredient should contribute flavor or texture. It should have real chocolate. It should be organic and fair trade, as ethical as possible. (And if this is a dream, it would be one dollar and sold everywhere.)
Sjaak’s Organic Chocolate has been doing just that, with their new line called Eli’s Earth Bars. They’re organic, fair trade and some are vegan as well as being made right here in California. The bar is a nice size, the portion is 1.5 ounces, which is what I prefer for a snack. I picked up all of their bars when they first came out, diligently took their photos, ate them and then tried to find more for the review. It took me 2 years to find them in a store again.
I finally found my Eli’s Earth Bars Dream Big Bar at Erewhon, walking distance from my office. The packaging design is good, it’s attractive but not too weird looking. It looks like there’s a candy bar in there, not some mush of seed hulls and dates.
Caramel and peanut butter topped with whole peanuts and coated in creamy ‘milk’ chocolate. Vegan
The bar looks great. The milk chocolate coating is actually made with rice milk, so it’s not technically milk chocolate since there’s no dairy in it. But the chocolate is still made with real cocoa butter (none of those palm oil fillers). I was thinking the bar was going to be kind of like a Snickers, but it’s actually a bit more like a Baby Ruth.
It’s about 3.5 inches long and 1.25 inches wide. The appearance of the outside looks like chocolate, but it tastes a little, well, odd.It’s smooth, but has a bit of a milky note without thinning out the flavor. Mostly I get a rice, or cereal flavor from it. The caramel center is stiff and a little tough to bite at first, which tears the bar apart. The peanut butter is the right balance of smooth and salty, the peanuts are fresh and crunchy. Aside from the tougher than normal chew of the caramel, the textures go well together. There’s the right amount of sweet, salt and fat going on.
The bar most certainly doesn’t taste like disappointment or shame. It tastes like a candy bar. It’s not healthier, it’s still a candy bar, but it doesn’t compromise on the core beliefs - it’s vegan and organic and ethically sourced.
Gluten free but made on shared equipment with dairy.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.