Friday, March 29, 2013
Eli’s Earth Bars - Celebrate Bar
The world of candy bars has changed a lot in the past 100 years, since the first mass-produced combination bars appeared in stores. At first local candy companies made bars that were distributed regionally. Eventually, after World War II, candy bars became national brands. You could find a Hershey’s Milk Chocolate, Snickers bar or a Butterfinger at most candy stores though there were still plenty of local brands.
Today the candy landscape is dominated by just a few international brands, and the new upstarts that are found on the fringes fit into a different niche now. They’re special interest bars. These are the bars that incorporate local ingredients, fit into special manufacturing concerns like allergens, or in the case of the Eli’s Earth Bars from Sjaak’s Chocolates, they’re vegan (made without any animal-derived ingredients).
The new line of bars is interesting, because they’re not quite versions of already-popular candy bars. The Celebrate Bar is A delicious coconut caramel topped with whole almonds surrounded by chocolate. That doesn’t sound like any other candy bar on shelves today.
How did they make it vegan? Well, here’s the pretty short list of ingredients:
I’ve had two of these bars now. The first one I photographed and ate. Then I searched months and months to find them in stores again. Both bars looked the same, a long chewy plank of coconut caramel topped with whole almonds and then covered in a vegan milk chocolate. The milk chocolate is made without any dairy ingredients (but in a shared facility, so not appropriate for those with allergies) but uses real cocoa butter.
The chocolate itself is chalky and has a soft cereal note to it. The cocoa flavor is lacking, but overall it’s a pleasant coating. It’s kind of like how I feel about hot cocoa made with water instead of milk; I’ll drink it but I wouldn’t choose it. The chewy center is quite good, a very dense coconut and caramel combination. The caramelized sugar notes are missing, but the texture is great.
It’s an interesting bar and I had to throw my expectations about the milk chocolate out the window. This is not really a vegan milk chocolate, it’s just a very mild chocolate - the rice milk makes it something different in both intensity (which is what milk does to chocolate) and texture (which is kind of sad). I would probably prefer this bar with a true dark chocolate coating, but I understand the goal here was to make it with a milder chocolate. It still doesn’t match up to the expectations I have for milk chocolate, but if I toss those out and just experience this, I was surprised at how much I liked it. (It’s similar to how much I like Goldenberg’s Peanut Chews, even though they don’t use a real chocolate coating.)
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.