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Monday, January 05, 2009
Moser Roth Chocolate
I discovered for myself then what all the buzz about Aldi markets was about. Like Trader Joe’s (owned by the same family), Aldi has “house brands” of confections. I sampled quite a bit of their Choceur (Luxury Mini Chocolate Bars and Coffee & Cream) already so when my mother offered to send me some more, I took her up on the offer. Moser-Roth is a German chocolate company, and I couldn’t find much on them except that they’ve been around since 1902 and most recently were bought up by Storck (who make Werther’s, Toffeefay, Riesen and Mambas) in 2007 - well, that’s what the German Wikipedia says, the Storck website makes no mention of it. I’ve never seen them anywhere but Aldi here in the United States. (Maybe someone who knows German better can help out with that, even the translators don’t make it much clearer whether Aldi just has them under contract or bought them.)
The packaging is one of my favorite styles. It’s a paperboard box/sleeve that holds a hefty 4.4 ounces but packaged in five smaller single portion bars. Each little bar is wrapped in a light paper-backed foil. It doesn’t say much on it, not even what kind of bar it is, just Privat Chocolatiers and then on the side it has a little warning: may contain traces of nuts and/or dairy products.
The little bars are the perfect weight, as far as I’m concerned, each is .88 ounces and about 145 calories. The scent is a light woodsy and coffee aroma. The color was a little dead, a little on the gray side of brown instead of red. It has a distinctive snap and crunch, I was concerned it would be chalky. But it melts nicely. It’s a little tangy but not fruity and buttery - kind of like cashews or pistachios. As a little indulgence they’re extremely satisfying. I didn’t feel the need to start another bar after the first one for several days. Price: $1.89
Like the dark, this little sleeve holds five .88 ounce individually wrapped bars. Part of the description goes like this: In this variety, bits of buttery golden toffee are encased in fine milk chocolate made from select cocoa varieties. This extraordinary combination gives the smooth chocolate its refined crisp, making it pure enjoyment for chocolate lovers.
Like most milk chocolates, this had a much softer snap than the dark chocolate. The bar was pristine, nicely tempered and glossy smooth. The little nuggets of toffee were pretty easy to spot even before I took a bite. It smells rather sweet and milky. The bite is soft and immediately sweet and creamy with a strong dairy flavor. The toffee crunches are exactly that, crunches with a distinct buttery flavor that made me think they were butterscotch flavor for a while it was so strong. The velvety milk chocolate was a bit sweet for me, though I liked the slightly salty crunch, I would have prefered just a little less sugar here. This bar is rather similar to the Dove Peanut Toffee Crunch (though obviously no peanuts here). But it’s also a bit of a better deal if the price on these is the same as the dark one. Price: unknown
The box is nicely made but perhaps a little downscale for what’s actually inside. The photo doesn’t give a good sense of the scale here. The box is 4.5” across and 2.5” tall. The height made more sense once I opened it. Inside each little truffle is wrapped in foil & tissue, with a little gather at the top. It reminded me of some Caffarel Eggs I got from Williams-Sonoma after Easter last year (never reviewed, just photographed & eaten).
The little eggs are, well, little. They’re molded with the name Moser-Roth on one side and little squirlies all over. They’re about 1.25” tall. The wrappings protected every last one of them. Ingredients:
This is pretty much the same as the Lindt Lindor 60% Extra Dark I’ve never seen high fat milk powder, but it sounds awesome. It was easy for me to bite them gently along the seam to cleave them in twain. Inside there’s a chocolate creme. The outer shell is a nicely smooth very dark chocolate with a distinct bitter edge to it. The cream filling is less flavorful but achingly silky. Like the Lindor 60% Dark Truffles and some other vegetable oil based truffles, they’re a little “empty” tasting. But in the case of these the proportions are more equal with the chocolate shell and filling, so I got more flavor from them. As a little indulgence they’re also pretty low in calories - only 52 each versus the 70 for a Lindor ... simply because of the size. If there’s an Aldi near you, these are a great Valentine’s or Easter treat. (I don’t know if they were a Christmas item or an every day one.) Price: unknown Related Candies
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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COPYRIGHT NOTICEAll content (text and photos unless otherwise credited) is copyright 2005-2010 by Cybele May Please do not use my photos without prior permission directly from me, they represent what I ate in preparation for these reviews and are not to be used for other purposes. Design by Hop Studios &
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Interesting post, I didn’t know that Aldi had stores in the states, much less that they carry some of the same lines as here in the UK. My dad swears by Aldi (unfortunately I don’t have one near where I live) and has been buying Moser Roth chocolate for a couple of years now. Every time I go back I steal a couple of bars for the train ride back! He also buys their Orange-Almond variety which is worth looking out for!
I Love aldi’s chocolates and candys i grew up with one right down the block and for there low cost there they cant be beat they are quite popular around here in iowa
In Germany there a lot of companies who exclusively produce for ALDI but are not owned by ALDI. I guess it’s same with Moser Roth.
I guess I should watch out for the chocolate in one of the over 4.000 stores here.
Moser Roth was founded in 1841 and became a protected brand name in 1902. The Moser-Roth brand name was sold to Storck - who manufactures this yummy chocolate for Aldi. I couldn’t find more information either - the German website doesn’t mention Moser Roth at all.
I know that the Aldi in Germany carries a lot of stuff from well known brands but with a different name (not sure about here in the US). So I assume that Storck just uses the Moser Roth brand a s a synonym. Anyhow, the chocolate is pretty yummy…
I really wish more chocolate was packaged the way the Moser Roth bars are. It’s super handy. The chocolate itself is not bad either; it would probably be my second choice for an “everyday” bar behind Lindt Excellence.
The truffles look really delicous to try. So do most of the other candies. I really actually didn’t know how many candies were chocolate. It actaully amazes me. With the candies around the world, I actaully have had a chance to try a few. Mostly Dutch candies (which can be found just about anywhere in this city, especially during the Tulip Time festivel) which is why I’m glad there’s at least a bit of a chance to order candy from all over. Gives more of a sense of variety that way.
Yeah, I like these. Although I work in the chocolate biz… I still like good chocolate :D
where can I find Moser Roth Toffee Crunch in
Sarasota, Fl?
I just made my first trip to Aldi today. Of course I saw the German chocolate Moser Roth and decided to try the Orange and Almond - Awesome!!
I was googling the name when I came upon your blog. I’ve never heard of the Brand. Aldi has been in Australia for about 5 years now but I have never ventured in because everything is in packing crates and in no particular order.
But I’ll be going back again - just for the Moser Roth! I’m looking forward to Easter with great anticipation!
Keep up your looly and chocolate blog!
I’ve been going to Aldi’s for years, but people used to think that it’s only for poor people. High quality food at cheap prices? How is that for poor people? It’s for everyone!
I nearly freaked when Aldi’s started importing their german foods. I especially love getting several bottles of their Landshut Reisling on the cheap, and it is awesome. The Moser-Roth chocolates are also awesome. My favorite is the Orange and Almond. Hooray for Aldi’s!
I am sitting here eating Moser Roth milk chocolate, nice and creamy mmmm
Aldi is different from country to country, I recently went into one in Manchester England and really got a shock it was much better than those that are in Denmark. I wish they would give us the same kind of shop here.
I’ve enjoyed Moser Roth since Aldi came to Pennsylvania. They are by far the best chocolates in their price range and are much better then some higher priced chocolates. The milk chocolate fine tryffles in the octagon box are wonderful! The wrappings are unusual and very pretty.
I have just bought a box of the Moser Roth Finest Truffles for my other half. They are delicious, could easily be mistaken for a far more superior box of chocolates. I love the individually wrapped affair. Lovely.
Sitting here with Moser Roth Pure Chocolate 85% Cacao. Googling it because i just can’t imagine chocolate being this good en tasteful with that amount of cacao. i am a fan of dark chocolate but there are boundaries, but moser roth crosses that line!
I have been shopping in Aldi for about a year now and i think it’s great. Especially when my neighbours, who despise it and agree on Aldi being for “the poor”, stop by and i give them the best wines, best chocolate, best desserts and other good quality things and they ask me: “Wow, what lovely things you got!“and i tell them over-and-over again: “Yes i know!! From Aldi!! 
” Love it! Their astonishment harhar…..
I am reading this while I munch on the box of individually wrapped More Roth “Feinste Tafelchen”, 70% dark chocolate squares. Therea are approximately 50 in this 6 sided box I just purchased in Munich at Aldi. I run to Aldi on my frequent trips to Munich and Frankfurt, and as an airline crew member we all rave about the products they sell and come home with huge bags of food. These little tablets are so satisfying ( but I still ate 5 in a row) and the price of this box of gold foiled, stamped chocolates? 2.99 euroes. About 3.75 US! A steal. I can serve them to my guests with an epresso and who would guess their price? LOVE ALDI! But in Germany the stores are very ugly and horrible. I never knew til reading this site that they existed outside Germany!
I lOvE Aldi’s ! Aldi was first introduced to me in 1991 I was visiting for the first time Germany! Aldi is huge in Germany what a company. Great Chocolate,Wine,and most of all the high quality food awesome prices you can find just about anything at Aldi!
Hi ....
ALDI exists also in Austria and Slovenia under the name of HOFER (a discount with the same logo as ALDI in Germany and owned by ALDI) ... if you ever go there, you find pretty much the same products (not all of them , but for sure you get MOSER ROTH chocolates there)
There’s no Aldi near us.
Are there other outlets for Moser Roth in Australia?
Hi! My name is Amanda MOSER, so i’m sure you know how crazy it was for me to find this chocolate bar! My family came from Germany too. I tried looking up info on the company but came up short! :( Any info would be appreciated!!!!
Yummy…70% cocoa Moser-Roth! The convenient way it is package makes you keep buying more…5 treats in one pack. Guilt-free serving size…Sweet perfection.
I got some moser roth toffee crunch and it was awesome!!!!!!!
Can I buy Moser Roth Chocolates online?
I actually thought their chocolate was atrocious. It tasted so cheap to me…
Having been very surprised at how nice the 85% “cheap” Moser Roth chocolate from Aldi was I’ve just bought some of the Moser Roth Chilli Chocolate - beautiful, can’t wait to try the Orange an Mint varieties! Aldi rocks!!
Hello, I am German and living in the USA since about 6 years now. I am familiar with Aldi since 1972 when they came to our area in Northwest Germany, and I was delighted to see they were also here when I came to America.
I am missing a lot from Germany, and we pay a fortune for postage to get what we can’t buy here. But luckily Aldi is helping to keep that amount smaller, because many things can be found here now. Like this chocolate.
Interesting to see the other comments here, how long these items have been available in other areas. We just saw Moser Roth bars (5x125g) since last year, and they were only 2 varieties.
Now recently (Autumn 2009) they enlarged that collection into 5 varieties (Mint, Almond-Orange, Dark, Toffeecrunch, Milk Chocolate), each bar costs 1.69$ here (eastern state).
Since I discovered them, I didn’t buy Lindt anymore, as Moser Roth is absolutely playing in the same league. But Lindt is more expensive.
Recently (2 weeks ago) we saw the new holiday chocolates coming in, and among them were Nougat Bites (yes, mmmmmh, real Nougat!!! Gianduia!!), the little truffles you are describing here, and the little tablets in gold foil (Like 50 in one box). I got the impression they were coming for the winter holiday, but the dates of previous comments here are clearly telling me that they have been around for longer.
Well, when I left Germany in 2003, these items had NOT been available there. And I would know, as I was a customer there at least weakly.
Amanda, who asked for more info: maybe it would have helped you already to read the previous comments? Why would somebody post here without reading the comments written before you? I mean, isn’t that the logical way? Somebody had already written some info about Moser Roth, so claiming you found nothing then looked a bit dumb.
Actually, the NAME (only the name!! Not a manufactury!!) Moser Roth was sold to Storck. The name hadn’t been used for decades, after the original company went out of business. (Don’t know when.) Since it was a german-sounding name that nobody alive would remember, and it was available for use, they just bought it and re-animated it. That way they can claim “good chocolate since 1902” and for US buyers that sounds like really old and traditional.
I am sure they had the US market in mind when they made that move. Nothing here is older than 250 years, so their perception of “old” and “history” is completely different than our european (my german) view.
When an American reads “since 1902” he thinks “wow, that old, they have a long tradition”, while I think “that’s only 2 years older than my sister’s house”.
So, I am sure this Moser Roth had been a private store in some small town somewhere (need to read it up again), and Storck (the huge corporation) bought that *name* to sell premium products under that label.
There was no Moser-Roth chocolate in postwar Germany east or west, I can tell you that! Neither Moser nor Roth, nor Roth-Moser! They found that name being unused and it suited them just perfectly, so it got bought and got its new life now going pretty well.
Haha, last year around this time (when we still had TV reception) we watched a pseudo-report about Aldi on an ABC evening show (was it “20 minutes”? No, it was that show following the evening news, forgot its name by now). Anyway, it was really a 15 min commercial about how unbelievably super-fantastic Aldi is, and we sat there and were stunned that this could actually happen. We knew all that stuff presented there, of course (unless it would be a product we don’t buy for a reason, like meat or fish), and it was so obviously a commercial blown up to 15 minutes. But they disguised it as a report.
There the Moser Roth chocolate bars (5x125g) were also praised, and I remember that I knew them by then already. That is why I know they came some time in 2008 to our state.
I absolutely believe that they try to hit Lindt with this brand, and in my opinion they do succeed. They absolutely produce the same quality, the only difference is that Lindt has more varieties and completely different kinds.
And, oh well, the real good Lindt bars with Liqueur you can’t even buy here. (Don’t get me started on this idiot law here that supermarkets cannot sell alcoholic products! We must drive 2 hours to buy decent beer!)
As the available characters are limited here, I had to cut my entry in 2 pieces. Here comes Part 2, continuing the above comment:
This whole prejudice about Aldi only being for poor people might have rooted in the very beginning, when they really started the whole house brand thing in Germany.
They could have their own brands that nobody knew, but of course they were made by the companies who made the regular (known) brands also. Aldi does not have any manufacturies in their back yard! They make zero products by themselves! So obviously they got it made for them and the known-brand-makers put new (previously unknown) names upon their products made or Aldi.
The rumour that this is lesser (or even bad) quality probably came from the competitors (other stores and chains) who feared that they would lose business on the high priced products if the low priced products were indeed really the same products with just another packing and a different name. So it makes perfect sense to me that they would try everything to denounce the new Aldi brands. They simply wanted to keep selling the higher priced items in their own stores!
Later all german chain stores had their own private brands, and in some cases we even found out which product really was in that other box. For example a leading margarine (Rama) is also sold as a store brand (TIP), and it costs less than half of Rama. Why? Rama has massive commercial campaigns on TV and in magazines, and somebody has to pay for that!! Who? The customers, of course!
The same product in the plain box with the simple name TIP has no commercials at all, and therefore it can be sold at a price less than half. It is as simple as that.
And that goes for all store brands. All of you who still watch TV: don’t you ever stop and wonder who is actually paying for these commercials they push into your brains? YOU ARE!!! If you buy that product, at least. So I came up with a rule long ago: if you have TV commercials for your product, I will not buy that product. I am simply not willing to pay for these campaigns!
We are buying all kinds of store brands, and Moser Roth is definately one of them.
Aldi has yet another chocolate brand of lesser quality: Choqueur (spelling??). That is clearly not of the same quality and only slightly cheaper. So usually I go for Moser Roth.
Before I go: if you know and like Kinder Schokolade and Jogurette but don’t want to pay the high price for those TV campaigns: get Aldi’s Choqueur branded chocolate sticks. I forgot their USA names now, but I do remember the pink ones are a copy of Jogurette, and the blue ones are trying to copy Kinderschokolade.
They are clearly NOT the originals in just another dress, Aldi’s are clearly not made by Ferrero. But hey, they try to copy them and in my opinion they came close. For their price (compared to their high price in Germany or their even higher Import price in the US!!) they are pretty good.
Moser-Roth was formed in 1841 (merger of the companies Moser and Roth, both founded in the mid-1800s) and became a protected name in 1902. It survived as an independent company until the war, after the war only as a brand under changing ownership. The new Moser-Roth is part of Storck KG and has been the premium chocolate line for ALDI since 2007. I found a Moser-Roth advertising postcard from the late 1800’s to early 1900’s.
I just purchased the CHILI DARK CHOC MOSER-ROTH candybar at Aldi’s…. it is far better than most chocolate I have tasted. The chili pepper flavor is a subtle taste at the end. It is amazing… I will look for this brand often! Look out Godiva!
look, for the money u cant go wrong with this chocolate. its very good for the price and better than average. its no amadei but for an everyday option yes.
we buy this chocolate often as we frequent aldi here in australia quite a bit.
to the person that asked if there is a distributor for this chocolate in australia…highly unlikely especially if its only been found in alid thus far.
my friend’s german. she spotted these on my table (got them from aldi too) when she came over and went “oh, you got the good chocolate my grandpa gets when we’re over there.”
for what it’s worth.
Those of you who can get their hands on a Moser-Roth Chili Dark European Chocolate bar from Aldi will already know how amazingly impossibly delicious it is! Even if you’re not already a capsicum aficionado, you will find the subtle tingling heat of those red peppers so incredibly satisfying that you’ll want to go back and get more! Holy Smokes, that Chili flavor is good! I wish I didn’t have to read “artificial flavor” on the list of ingredients, but what the heck, it’s a flavor you must try. I can’t imagine anyone with taste buds not liking it! And it doesn’t cost an arm and a leg, either! Thanks Aldi!
On my connecting flight in Houston on may way back to California from Florida after this past holiday season I was given a box of Moser-Roth (Toffee Crunch chocolate) by the nice girl sitting next to me.
She says it was given to her by someone as a late Christmas gift. She went on to say she does not eat nor like chocolate.
I almost declined as I too am not a chocolate lover. However, as she was so kind to offer I graciously accepted.
I threw the box of chocolate in my carry-on luggage and forgot about it.
The following weekend I started unpacking items from my carry-on luggage and ran across the chocolate. I thought I would open it, taste it and throw the rest in the garbage.
I took one bite and…OMG!!! I physically had an orgasm…I am not kidding…I seriously had an orgasm.
My first thought was “what the F did they put in this chocolate”. My second thought was “I have got to get a case”.
The following day and everyday thereafter I have been looking everywhere in Southern California as well as on the internet and I cannot find a store that carries the product.
If you know where I can get Moser-Roth Chocolate in Southern California or order it on the internet please let me know.
Thanks…Alex in California.
hi my favourite one is Moser Roth Mousse au Chocolat with Sauerkirsch-chili. Dont know if it is a limited edition or able to buy all year.
But it is worth to try!!!
well ia from Poland and luckly have familly in germany who boy it for me
Joanna
I recently ventured into Aldi’s and happened upon the chocolate with chili in it. Totally awesome!!!!Being diabetic, the serving sizes are perfect, along with the dark chocolate it is a wonderful treat for me. I pray they continue to carry it!!!
Love this inexpensive dairy free chocolate. Love Aldi!
late 2009 moser roth 70% Dark listed ‘flavor vanillan’ as last ingredient. Recently last ingredient was listed as “ARTIFICIAL FLAVOR”. My one friend refused to eat it! Comments??
rick - vanillin is a tough one. Basically most vanillin is natural, in that it’s derived from natural sources and is identical to the chemical in real vanilla that gives us that flavor. However it lacks a lot of the other flavor components in real vanilla, so it’s literally “one note.”
Vanillin can be made from natural sources, even from vanilla beans. However often it’s made from wood pulp. There are no known health issues associated with artificial vanilla flavor (unlike things like artificial colors).
So it’s mostly a question of taste - a lot of extra nuance is missing when real vanilla is skipped.
got Aldi and TraderJoe here. both carry Moser-Roth 85% premium daek chocolate. Smooth and satisfying.The best I tasted of about 5 different kinds. Try it, you’ll like it.teegee
Moser Roth makes a Chocolate Chilli bar that is positively decadent. I didn’t know it came from Aldi’s as it was a gift. Luckily, I have an Aldi’s within 10 miles of here. This really is the best chocolate I’ve ever had, and I was a diehard Lindor fan for years. Try it!
On a recent trip to Aldi’s,I happened to purchase a Moser-Roth candy bar. First of all, the name on the package caught my eye, since my last name is Moser. When I saw that, I just had to buy it. I can’t wait to return to Aldi’s so I can buy more - they are comparable to Dove chocolates - so creamy and silk-like - yummy!
These are amazing. I am very picky about chocolate so much of it tastes waxy or overly sweet. I used to only eat Lindt chocolates until I found Moser Roth!
I picked up the mint and the toffee… I saw the orange and the chili too as well as the dark chocolate here in Florida but I thought I’d go with the ‘safer’ flavors for my first go but now that I am sold I am ready to run back there and try all the more interesting flavors!
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