Wednesday, January 11, 2012
Fujiya Look Wafers & Crepes
One of the charming candies that I’ve sampled over the years from Japan is from Fujiya. Fujiya makes confections as well as running a series of cafes. Their mascot is Peko-Chan, little chubby cheeked girl in pig tails, which is now a well recognized icon around the world and appears on the Milky brand of chocolate candies.
Fujiya also makes a line of inexpensive chocolate candies more for adults under the Look line. These are usually little trays of individual pieces, often with multiple flavors in one package. I was attracted to this new introduction of single flavors. The Fujiya Look Crepe in Chocolate comes in a nicely sealed flat package and retails for less than $2.00 usually.
The tray inside holds 12 pristine and lovely little chocolate squares. They’re a little over 3/4 of an inch square and a half an inch tall. They’re shiny and fresh. So far, so good.
The English translation sticker on the back lists the ingredients and the nutritional panel. Instead of giving the calories for a serving, it says that one piece has 24 calories. So they’re kind of high in fat since they clock in at a calculated 158 calories per ounce. The other thing that the ingredients revealed is that this isn’t quite real chocolate. It’s made with cocoa butter, but there’s added vegetable fat. After eating them, I wouldn’t have needed to be told.
Again, they look great. They smell great. The bit is soft, the “crepe” inside is like an ice cream cone or feuilletine. It’s crispy and has a slight toffee flavor to it. It’s airy, you know, because there’s that big void in the middle ... a great mix of textures. But the problem becomes the chocolate coating. It looks great and even has a rich chocolate flavor, but the texture is just weird. It’s gummy, thick but without that smooth melt that real cocoa butter delivers. I’d call it waxy, but because it does actually melt, it’s hard to pin that on it.
The chocolate flavor, however, for a milk chocolate product, is especially rich, like a really decadent cocoa drink. It’s also not overly sweet. But still, since so much of the candy is made up of the chocolate, it’s just too disappointing to keep eating.
Like the blue packaged Crepe in Chocolate, the pink packaged Fujiya Look Wafers in Chocolate have it all going on in the looks department. The packaging is sharp and accurate. It’s bold and even has enough English on the wrapper to keep me from being confused.
This version is a little lighter, each piece has 22 calories. The construction is like a KitKat bar, a series of light wafers with cream between them. There are 12 little pieces in a segmented tray in the package.
The wafers are great, airy and crispy with a slight vanilla and malt note. The cream between them ... hardly noticeable. It’s all overshadowed by that same, weird, not-quite-chocolate stuff. It’s too bad, because I really wanted to love these, especially the Crepe since it’s such an uncommon combination in the United States. At least I know that I wasn’t imagining it or it was some anomaly with one package. Both had the same qualities, both were within the expiry and obviously were stored properly.
I might give Look another try, as they try new flavor combinations very often, but I’ll be careful to read the package first so I don’t get my hopes up for good chocolate.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.