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Thursday, January 12, 2012
Joyva Sesame CrunchIn the history of candy, I’m pretty confident that some of the earliest boiled candy sweets created were nut and seed brittles. The genre of sesame brittles fit in nicely as one of those candies that I think has been around for a thousands of years. Early versions probably used date sugar and honey instead of refined sugar.
The Joyva Sesame Crunch is a dead simple candy, made well and without much fuss or fanfare. It’s sold in two formats, the large single serving plank (1.125 ounces) and little individually wrapped snaps. It has only four ingredients: sesame seed, sugar, corn syrup, honey. It’s packaged equally simply, a small paperboard card to keep the slab from breaking and then inserted into a cellophane sleeve. The logo may not be a thousand years old, but certainly looks like it could be from the 1970s.
I’ve been eating these candies for years, and they seem to fall into the genre of healthy, judging by the number of natural food stores that carry them. They’re exceptionally durable too, since there’s no chocolate they don’t melt and the coating of sugary candy over the sesame seals them up so they don’t oxidize (get rancid). The brittle base is just boiled sugar and some honey, the flavor is mostly from the sesame seeds themselves, which are nicely toasted and have a good oily, nutty balance with a light grassy and bitter note. The sweetness is mild, and the overall crunch and chew is long lasting. I find that when I buy these, I have a hard time not eating whatever quantity I have in one sitting. Still, my ideal version would probably have a little more candy to it, and a little more honey flavor. Since sesame seeds are the main ingredient, there’s a fair amount of fat in the bar, though I’ve read that sesame oil is quite healthy as far as vegetable oils go. The bar is filling, but not too sweet, so it straddles the line of snack and candy very nicely. It’s filling and even has a little bit of protein, so it will probably keep blood sugar levels from spiking like other pure sugar candies might. The calories on the label say 180 for the bar, but I think that’s steep for a sesame candy that’s only 1.125 ounces. (Tahini is about 160 calories per ounce and has no sugar in it, which is lower in calories per ounce than sesame oil.) The bar is Kosher, naturally, as well as being marked as gluten free. It may contain traces of almonds or pistachios. The package doesn’t say anything about peanuts. It’s not vegan, unless you’re the kind of vegan who’s okay with honey. Related Candies
POSTED BY Cybele AT 1:13 pm
 
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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Wow, fantastic. Is the first time I see this sesame candy bar. I know there are Candy sesame (because we do some, hehe) and sooooome candy bars but look quite diferent and the envelope is always related to a light and healthy look (as you said), and soldin very specific places.
I’m going to the USA in two months, so I’m going to look for this ones!
Pere
@configirona
Just had a Joyva Sesame Crunch about a month ago. Was tasty but a little too hard. My Hubby ate the rest of it happily.
I love these—the taste of sesame is so addictive! And no, I don’t think the packaging has changed in decades!
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