Tuesday, November 19, 2013
Lay’s Wavy Milk Chocolate Potato Chips
A few weeks ago the internet excitement for new limited edition products spilled over into big media with the news that Frito Lay was introducing chocolate covered potato chips: Lay’s Wavy Potato Chips Dipped in Milk Chocolate. This news was apparently mind-blowing, as if USA Today and ABC News have never seen chocolate covered potato chips before.
The new limited edition packages are sold only at Target until the end of the year. The bag is small, something I’d call a “king sized” bag that you’d see at a convenience store that would hold two servings. This bag, however, holds five ounces and says it’s five servings. Chocolate is heavier than Potato Chips by volume.
The bag is pretty and it was easy to spot on the shelves (partly because Target devoted so much shelf space to them, I think it was three shelves about four feet wide in the holiday section).
The chips look an awful lot like the images on the bag. Most were whole or at least large with a consistent coating of chocolate ... on one side. Virtually all of the chips were coated with thick milk chocolate on one side. I don’t have an issue with this, as it was plenty of chocolate, but when saying that they’re dipped in milk chocolate, I have to wonder how that was accomplished without getting chocolate on one side.
They are the thick ridged chips, which hold up well to the chocolate coating. The potato notes come through quite clearly. The salty hint and the earthy tubers combine well with the creamy and sweet chocolate. But the ratios are a bit off, there’s still a lot of chocolate and the chocolate is really, really sweet. Like most chocolate covered potato chips, they’re on the greasy side. I enjoyed them, but found two or three were more than enough (4 chips were listed as a serving). There’s a filmy, greasy feeling on my tongue that followed that left me regretting eating them at all.
I might buy these again, but I think I’m more likely to enjoy potato chips as an addition to a bar or bark than as a chocolate coated item on their own.
As a comparison, I happened to have the Trader Joe’s Milk Chocolate Covered Potato Chips sitting around as well (similar expiration date). The Lay’s are far more consistent - the chips are more often flat, less often stuck together and since they’re coated on one side, more potato flavor. There’s also far less salt in the Lay’s. The Trader Joe’s variety has 140 mg in a 1.5 ounce serving and the Lay’s has 45 mg in a 1 ounce serving. The price difference is also noticeable. The Trader Joe’s is $3.99 for 6.5 ounces versus the Lay’s $3.49 for 5 ounces. The ingredients are nearly identical as are the calories per ounce.
There’s no statement about the sourcing of the chocolate. These contain milk and soy and are also processed on equipment with peanuts and tree nuts. There’s not statement about gluten on the package at all, but the Wavy Lay’s do not contain any gluten ingredients either.
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