Tuesday, November 19, 2013

Lay’s Wavy Milk Chocolate Potato Chips

Lay's Wavy Milk ChocolateA few weeks ago the internet excitement for new limited edition products spilled over into big media with the news that Frito Lay was introducing chocolate covered potato chips: Lay’s Wavy Potato Chips Dipped in Milk Chocolate. This news was apparently mind-blowing, as if USA Today and ABC News have never seen chocolate covered potato chips before.

The new limited edition packages are sold only at Target until the end of the year. The bag is small, something I’d call a “king sized” bag that you’d see at a convenience store that would hold two servings. This bag, however, holds five ounces and says it’s five servings. Chocolate is heavier than Potato Chips by volume.

The bag is pretty and it was easy to spot on the shelves (partly because Target devoted so much shelf space to them, I think it was three shelves about four feet wide in the holiday section).

Lay's Wavy Milk Chocolate

The chips look an awful lot like the images on the bag. Most were whole or at least large with a consistent coating of chocolate ... on one side. Virtually all of the chips were coated with thick milk chocolate on one side. I don’t have an issue with this, as it was plenty of chocolate, but when saying that they’re dipped in milk chocolate, I have to wonder how that was accomplished without getting chocolate on one side.

They are the thick ridged chips, which hold up well to the chocolate coating. The potato notes come through quite clearly. The salty hint and the earthy tubers combine well with the creamy and sweet chocolate. But the ratios are a bit off, there’s still a lot of chocolate and the chocolate is really, really sweet. Like most chocolate covered potato chips, they’re on the greasy side. I enjoyed them, but found two or three were more than enough (4 chips were listed as a serving). There’s a filmy, greasy feeling on my tongue that followed that left me regretting eating them at all.

Lay's Wavy Milk Chocolate

I might buy these again, but I think I’m more likely to enjoy potato chips as an addition to a bar or bark than as a chocolate coated item on their own.

As a comparison, I happened to have the Trader Joe’s Milk Chocolate Covered Potato Chips sitting around as well (similar expiration date). The Lay’s are far more consistent - the chips are more often flat, less often stuck together and since they’re coated on one side, more potato flavor. There’s also far less salt in the Lay’s. The Trader Joe’s variety has 140 mg in a 1.5 ounce serving and the Lay’s has 45 mg in a 1 ounce serving. The price difference is also noticeable. The Trader Joe’s is $3.99 for 6.5 ounces versus the Lay’s $3.49 for 5 ounces. The ingredients are nearly identical as are the calories per ounce.

There’s no statement about the sourcing of the chocolate. These contain milk and soy and are also processed on equipment with peanuts and tree nuts. There’s not statement about gluten on the package at all, but the Wavy Lay’s do not contain any gluten ingredients either.

Related Candies

  1. Chuao Honeycomb & Potato Chip Chocolate Bars
  2. Morinaga Sweet Potato Caramels
  3. Trader Joe’s Milk Chocolate Covered Potato Chips
  4. Kimmie Sweet & Salty Corn Bits
  5. Trader Joe’s Dark Chocolate Crisps
  6. Daffin’s Candies Factory & World’s Largest Candy Store
  7. Maud Borup Potato Chips

Name: Lay’s Wavy Potato Chips Dipped in Milk Chocolate
Brand: Frito Lay
Place Purchased: Target (West Hollywood)
Price: $3.49
Size: 5 ounces
Calories per ounce: 160
Categories: All Natural, Candy, Chocolate, Cookie, Limited Edition, 7-Worth It, United States, Target

POSTED BY Cybele AT 10:39 am Tracker Pixel for Entry     All NaturalCandyChocolateCookieLimited Edition7-Worth ItUnited StatesTarget

  1. I felt that these were WAY better than the Trader Joe’s version. The Lay’s version uses much better tasting chocolate and is not overly smothered with it.

    I wish these were a permanent item! Would have loved to also see dark and white chocolate versions.

    Comment by Lisa on 11/19/13 at 12:02 pm #
  2. If you want to try a much higher quality of this particular snack, (both chip and chocolate) a company called Asher’s makes a very good version. They are sometimes available at Cracker Barrel grocery sections, but you can find them on Amazon.

    Comment by Rex on 12/09/13 at 12:52 pm #
  3. So helpful, thanks! I was about ready to drive 30 minutes to TJ’s but this saved me a trip. I would have never known these chips were sold exclusively at Target (5 minutes away!)

    Comment by Angel on 12/17/13 at 9:52 am #
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