Thursday, January 11, 2007
Maud Borup Potato Chips
I’ve often said that you can cover garbage in chocolate and sell it as a delicacy. And we do, you can find chocolate-covered candied orange peels and even dead bugs. (I’m rather fond of the former, not so much with the latter.)
Of course potato chips are hardly garbage, they’re wonderful, wonderful things. I don’t eat them much any longer but I do admit that I miss them. But since my life is all about candy now, something had to go.
When I saw these in the 75% off post-holiday clearance section at Target I figured this was my opportunity to have some chips!
Let me start by saying it’s more chocolate than chip. Each chip is quite heavy but still bears the unmistakable shape and ripple of a potato chip. They even smell a bit of potato chips.
The coating on them smells sweet but not very chocolatey, it smells more like coconut and caramelized sugars. Some of the chips are stuck together, but hey, that happens in bags of chips anyway. There is an unmistakable crunch at the center and a nice hit of salt and an immediate potato chip flavor there.
But something is off about the chocolate. It felt greasy. It didn’t so much as melt as just slide around in my mouth. At first I didn’t know if it was because the chips imparted that but after looking at the ingredients I realized that it’s not chocolate.
Maud Borup’s recipe for milk chocolate goes something like this
So, I guess that’s why they’re called “Milk Chocolate Dipped” in quotes. When in reality it’s just the milk chocolate part that should be in quotes. I’m quite sure the dipped part is accurate. But real milk chocolate, at least in the United States must contain chocolate liquor (the slurry made from grinding up cacao until it’s a smooth paste that is often separated into cocoa powder and cocoa butter). Just putting in the cocoa powder does not make it chocolate. It makes it chocolatish or chocolate-flavored. The fat in chocolate should be cocoa butter ... not palm kernel and partially hydrogenated palm oils. (For the record, the partially hydrogenated amount must have been small since the trans fat content was marked as zero on the label, but who knows if the small print is accurate if they’ve already duped me with the milk chocolate claim.)
Anyway, I really wanted to like these because I am a huge fan of chocolate dipping, including savory items like pretzels. But the greasy texture of the not-chocolate coating and the weird buzzing feeling that the chips left in my mouth (I don’t know what that was ... maybe there were some traces of walnuts in there) just makes me wanna chuck these out the window. I’m really glad they were only two bucks and I didn’t pay the original $8 for them because then I would need to sweep up some glass.
(I’ve had other candies from the overlord company that owns Maud Borup and found them quite tasty, so I’m not going to write the company off completely, though I may email the company about my displeasure.)
POSTED BY Cybele AT 6:53 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.