This is a tedious post and I don’t really expect folks to read it in earnest. It’s here for my reference and yours.

Since the whole change in Kissables, I’ve been keeping a close eye on the Hershey’s website and even did a screen grab on August 27th, 2008 before they started changing it in the past couple weeks after the ABCNews.com story. (I don’t know that was definitely the motivator.)

While Hershey’s has a clear disclaimer on the product pages with the nutrition information that reads: Hershey’s goal is to keep each product’s nutrition information up-to-date and accurate but please consult the label on the product’s packaging before using. If you notice that something is different on a product’s label than appears on our website, please call us for more information at (800) 468-1714. I can tell you from personal experience that getting information about Hershey’s about what’s actually in their products isn’t as easy as calling or emailing.

I understand that often in times of product formulation transition that the website needs to reflect what a consumer is most likely to find, some of the items on the Hershey’s website are far from just out of date, they’re inaccurate to the point of misleading. Here’s the last saved version of products page from March 2008 via Archive.org. (Images are not archived, so they may be linking to current images, not those that appeared during the time the archive was made.)

Plainly put, the descriptions on the Hershey’s Chocolate Products page don’t match what’s currently available in stores, further, what they say is in the products is inaccurate.

The first was the 5th Avenue, which shifted from a milk chocolate coated bar to a rich chocolatey coating bar back in 2006. The image on the site and the text both said that it was milk chocolate. The image has since been changed out, Google’s cache from September 4th still showed it as a milk chocolate bar image & text), but the text still reads:

First introduced in 1936, this chocolate peanut butter bar contributed to the war effort—and is still enjoyed today.

While it’s accurate to say that it was a chocolate bar in 1936, they’re not exactly saying that it’s not any longer - you have to look at the picture and the caption just says “chocolate.”

The next is the Kissables description:

HERSHEY’S KISSABLES Brand Chocolate Candies are miniature HERSHEY’S KISSES Brand chocolates coated with a colorful candy shell for eat-able, treat-able, here-able, there-able, unpredict-able fun!

While the classic Kisses are still considered milk chocolate, the Kissables are not, so saying that they’re just mini Kisses covered with candy is misleading because, well, it’s simply not true.

Hershey’s Miniatures were a recent disappointment to me. I don’t know if they can get away with calling the product Hershey’s Miniature chocolate bars when I found that 41% of my package were not chocolate bars at all.

Milk Duds haven’t been chocolate for years, but the description is still there:

Bite-size chocolate-covered caramels, MILK DUDS candy is a perfect snack for a night at the movies or anytime!

The Mr. Goodbar section is full of inaccuracies. The name of it is Mr. Goodbar chocolate bar and the image on the directory page says peanuts in chocolate and the description says:

Will your P.M. snack be salty or sweet? With MR. GOODBAR’s combination of crunchy peanuts in chocolate, you don’t have to decide.

On the actual product page the header image shows made with chocolate and peanuts but the image below it and the caption still say peanuts in milk chocolate. The description there goes further into the history which confuses matters because it once was a real chocolate bar:

MR. GOODBAR chocolate bar was one of Hershey’s original candy bars. Consumers have loved the delicious combination of creamy chocolate and crunchy peanuts since 1925. That’s a good bar, Mister.

The final one in the Hershey’s repertoire is the Take 5. The description is shown there in the screengrab and it says that it’s covered in milk chocolate. (Which I’m guessing is a selling point, it was for me.)

The Hershey’s product page for the Take 5 has been heavily edited now. There were four versions of the bars (White, Peanut Butter and Chocolate Cookie and for a while a Marshmallow) listed there earlier this year. The current product page is now completely accurate with its images and description. I can only be disappointed by my memories.

Hershey’s has several mini-sites. One of the major ones is for their Reese’s line of products. It was relaunched just last week with an intricate flash-based page (which means no way to link to individual product pages). I would expect that this would mean that the info would be especially accurate. Sadly it’s not so.

The Reese’s subsite lists 11 Reese’s products. Four are characterized erroneously as real chocolate products in the copy that accompanies them.

So there you have it. Hershey’s says that their changes are transparent to the consumers and that everything is clearly marked on the packages. While going straight from the package, with no previous experience with the product might mean that consumers understand fully what they’re eating, the rest of this noise - the fact that the wrappers are designed to look so incredibly similar and that the supporting materials like the Hershey’s website don’t reflect what’s truly in the bar - provides evidence the Hershey’s wants us to be confused.

I fully expect that many of these inaccuracies will be rectified soon. I know that Hershey’s staff members and their PR companies read this site.

The above web images were taken on September 18, 2008 for the Reese’s Whipps page and September 17, 2008 for the Hershey’s items.

Related Candies

1. ReeseSticks (Revisit)
2. Revisit: Take 5, Sunkist Fruit Gems & Snickers Almond
3. Kissables (Reformulated)
4. Reese’s Select Clusters
5. Reese’s Whipps
6. FDA & Mockolate - It’s not over
7. FDA Chocolate Definition Change

Those of us on the West Coast did not get to see the Today show segment that they promoted as Kissed Off! because of The President’s address on the financial crises.

Good news though, they put the whole thing online (and I just got to watch it):

You can also read the companion story here: Chocoholics sour on new Hershey’s formula.

I went on a strange little odyssey. It all started with an interview I was prepping for with NBC’s Today show. Hershey’s was changing some of their products, swapping out real milk chocolate for coatings that used other oils instead of the native cocoa butter in chocolate.

I gathered up all the products I could find, including the ReeseSticks (previous review here). I found the single serve package at the drug store, but it was expired and I didn’t think that was fair, so I found this Reese’s Lovers Assortment (photo here) at CVS’s freshly stocked Halloween aisle. I found exactly what I wanted ... but I was a little surprised because the front of the package said that the ReeseSticks were crispy wafers | peanut butter | milk chocolate.

Well, that didn’t match what I had. This is happy news, right? The milk chocolate is back!

But when I opened up my Reese’s Lovers Assortment I was more than disappointed. The little single finger packages of ReeseSticks were quite clear, they said only crispy wafers | peanut butter. What are they pulling?

Well, I’ve already bought them, so I may as well try them and add them to my list of re-reviewed items.

Flipping over the bag, they do list all the ingredients for the products separately and though the front and both sides of the package mention milk chocolate, the ingredients tell the full story:

Sugar, peanuts, wheat flour, vegetable oil (cocoa butter, palm, shea, sunflower and/or safflower oil), chocolate, dextrose, whey, nonfat milk, cocoa butter, contains 2% or less of partially hydrogenated vegetable oil (palm kernel and/or palm oil), salt, palm kernel oil, milk fat, soy lecithin, corn starch, leavening, TBHQ, vanillin.

The old ingredients (courtesy of Mike’s Candy Wrappers) from 2003:

Milk chocolate (sugar, cocoa butter, milk, nonfat milk, milk fat, lactose, soy lecithin & pgpr), peanuts, wheat flour, sugar, dextrose, cocoa butter, contains 2% or less of partially hydrogenated vegetable oil (contains palm kernel and palm oil), salt, palm kernel oil, leavening, soya lecithin and TBHQ and citric acid.

The little sticks in the assortment are a little smaller than the regular twin pack. These are .6 ounces each, but are still pretty substantial feeling.

The possibly-chocolate coating (well, the ingredients say that there may be cocoa butter in there and no other oils) looks pretty good, a little greasy but a nice medium color. It smells like peanuts and Easter grass. Sweet and artificial and, well, comforting.

Unless chilled the coating was pretty soft and sticky. The crunch of the foamy and flavorless wafers allowed the peanut butter to come through. Without much chocolate flavor, these reminded me of Peanut Butter Cap’n Crunch, without all the sharp mouth-wounding bits. It’s pretty salty though, saltier than I would like. (135 mgs in a current twin pack versus 110 mgs in the original one.)

Overall, I prefer the memory of the real chocolate one - less salty and I recall it having some chocolate flavor input. I don’t like ingredients lists that tell me what might be in there in there. I don’t want to eat palm oil, I want cocoa butter. But it’s still a pretty good candy product and not as noticeable a change as the Kissables.

Final note: Though the package deceptively promised me milk chocolate in my ReeseSticks, it also said that the Fast Break was not real chocolate on the outside ... but on the inside and the reverse of the package it was.

Related Candies

1. Revisit: Take 5, Sunkist Fruit Gems & Snickers Almond
2. Hershey’s Miniatures
3. Kissables (Reformulated)
4. Reese’s Whipps
5. Reese’s Peanut Butter Cup Line
6. Reese’s Sticks

Several readers have emailed me telling me that I must try Trader Joe’s Dark Chocolate Covered Pretzel Bites. I usually avoid the tubs of TJ’s chocolate goodies in the summer, but things have cooled off and I was hot on their trail.

The tub describes them as Crispy, crunchy, salty pretzels covered with rich dark chocolate and natural sprinkles. Okay, I’m curious what natural sprinkles are. A peek at the ingredients shows that they’re, well, sugar, corn starch and confectioners glaze. I’m guessing that unless sprinkles have some sort of artificial colors, they’re all natural.

The 7 ounce tub sounds generous, but let me just say right now, it’s not enough.

Many of my bites were fused together (enough in different linked chains that I wondered if I could create a Tetris layout). Instead of being panned (tumbled in a drum and coated with chocolate and then a sealing glaze) these are simply dipped so they have a flat spot on the bottom. This is helpful, as it keeps them from rolling around when I pull out a handful and put them on my desk. Each little bite is about the size of a plump garbanzo bean or hazelnut.

The chocolate looks especially dark and the ingredients shows that this is pretty good stuff; it even has real vanilla in it but does have some milk fat (sorry vegans, the confectioners glaze already spoiled this as a treat for you).

The tub smells smoky and sweet with a little hint of malt from the baked pretzels.

The chocolate melts easily and is smooth and creamy but has a dry and slightly bitter finish. The pretzels are crunchy and have a liberal dose of crunchy salt on them that’s echoed by the sweet crunch of the nonpariels.

At first I thought the sprinkles were silly, that they got in the way of the simplicity of the crunch and creamy components. But then I picked out some that had fewer crunchies on them and didn’t find them as satisfying ... maybe it’s just the little extra bit of sugar that puts it all together. Something about hitting a little crunch in your mouth and having this anticipation - will it be sweet or salty?

I love chocolate covered pretzels and this format is great. The issue I have with larger pretzels covered with chocolate is biting into it can make a mess, the pretzels make crumbs and the chocolate can crack and flake off. These go straight in the mouth whole, either one at a time or two or three even to make a mouthful. As a chocolate treat for someone who’s minding calories, the fact that there’s a large pretzel component there keeps the calories per ounce much lower than most chocolate candies.

My only major misgiving here is that it’s easy to eat the whole tub at once, so mind your portion control - maybe put a small handful in a little baggie or else you’ll find yourself mystified that there’s an empty tub sitting on your lap at the movies. (But is that really Trader Joe’s fault?)

Other thoughts: GiGi Reviews, Baking Bites and It’s Sweet & Savory.

UPDATE 2/9/2009: Trader Joe’s has stopped carrying these but I tracked down the manufacturer. They’re at Chocolate Potpourri and called Chocolate Pretzel Balls and are available in milk, dark and white.

Related Candies

1. Trader Joe’s Dark Chocolate Sea Salt Caramels
2. Daffin’s Candies Factory & World’s Largest Candy Store
3. Trader Joe’s Espresso Chocolate
4. Disneyland for Candy Bloggers
5. Maud Borup Potato Chips
6. Trader Joe’s Mini Peanut Butter Cups
7. Trader Joe’s Chocolate Covered Banana Chips

Morinaga has created a huge array of flavors of their popular Japanese HiCHEW candies. Most of their standard flavors can be found easily in the United States and Canada. I’ve spotted them in convenience stores, Target, Cost Plus World Market and of course specialty grocers.  The most recent one I picked up was Aloe Yogurt on a trip to Little Tokyo.

Depending on where I pick up my Japanese candy, sometimes the label has a translation on it (a sticker applied by the importer). In this case it went like this:

Morinaga HiCHEW Aroe Yogurt. Ingredients: corn syrup, sugar, palm oil, dried aloe, gelatin, concentrated yogurt, milk sauce, citric acid, soybean lecithin, artificial flavor.

As an American, I have very little experience with aloe as a flavor. I’ve had prickly pear but eating aloe isn’t really something I’ve considered. It’s for soothing sunburn. While I’ve seen aloe vera juice at health food stores, I’ve certainly never seen Aloe Yogurt.

Most HiCHEW have a white chew outside and a lightly colored chew in the center. In this case it was all the same color, or so subtle I couldn’t tell.

The chew is smooth and latexy - a little bouncy and not the least bit sticky. It’s kind of like chewing gum except that it slowly dissolves. It’s a bit creamier than some of the straight fruit flavors. I credit the milk sauce for that.

The flavor is mild, a little citrusy and tangy, it reminds me more of Ramune (lemon soda) than yogurt or aloe. It’s fresh but that fresh taste also reminds me of bathroom cleaner - it’s a little too much like it’s covering something up than actually cleaning anything.

Overall, not my favorite HiCHEW. I think I’ll stick to the fruit flavors. I enjoy real yogurt, but I’m finding that I’m not that keen on yogurt inspired candy. (Including those “yogurt covered dried fruit” things from the bulk bins at health food stores.) But your mileage may vary.

Related Candies

1. Strawberry Yoghurt Mentos
2. Meiji Gummy Choco
3. Welch’s Fruit ‘n Yogurt Snacks
4. Katjes Tropical Gummis & Yogurt Gums
5. HiCHEW Assortment
6. Ritter Sport Assortment