Wednesday, April 04, 2007
FDA Chocolate Definition Change
I’ve been doing much more research on the issue of the FDA allowing chocolate companies to sell us chocolate that doesn’t contain cocoa butter. First, there’s nothing stopping confectioners from creating a product that contains cocoa solids and other fats. It’s perfectly legal. They want the FDA’s blessing to confuse consumers by letting them call an inferior product CHOCOLATE.
I read over the “Citizen’s Petition” (PDF) on the FDA website for 2007P-0085: Adopt Regulations of General Applicability to all Food Standards that would Permit, within Stated Boundaries, Deviations from the Requirements of the Individual Food Standards of Identity. This is what it says:
I’m not sure which ‘consumers’ they’re talking about when it comes to our generally held expectations about the precise technical elements of chocolate, but I’m pretty sure the majority of chocolate consumers would be able to tell the difference between mockolate and chocolate - both by looking at the label but more importantly by tasting the product. (I will grant you that I’ve had passably good mockolate from Guittard and Wilbur, which is useful your home kitchen when you don’t want a chocolate that you need to temper, like with dipped strawberries.)
And which citizens are saying this to the FDA on our behalf? Well, that’d be our good neighbors:
Food Products Association (merged wtih Grocery Manufacturers Association)
Grocery Manufacturers Association (merged with Food Products Association)
But let’s get back to the simple fact that the confectionery companies can make mockolate and sell it right now. So ask yourself, why do they want to call it chocolate? Because it saves on printing costs to simply say “chocolate” instead of “chocolate flavored coating”? Or is it because vegetable oil substitutes cost 70% less than cocoa butter? (source)
If you’re curious about the current definitions, Hershey’s even has it all spelled out very well on their site.
The FDA is The Nation’s Premier Consumer Protection & Health Agency ... the open comment period on this proposed shift is our opportunity to keep the CONSUMER in mind.
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