Monday, April 02, 2007
Don’t Mess with Our Chocolate!
I’m not sure if you’re aware of this, but the FDA controls what fits under the definition of chocolate for sale in the United States. They want to make MOCKOLATE into CHOCOLATE.
As it is, chocolate is not an unhealthy treat. Cocoa Butter, which is composed of stearic acid, has been found to have no effect on blood lipid levels (cholesterol). Cocoa solids have been shown to have a positive effect on our bodies because of the high levels of antioxidants, insulin-like and anti-inflammatory compounds.
The new rules would completely obliterate the current definition, basically making any concoction containing cocoa solids and a fat into Chocolate. Like magic!
The rules currently state (basically) that chocolate must contain cocoa solids and cocoa butter. Other things can be in there, like milk fat and milk solids to make milk chocolate and a small amount of milk fat can be added to dark chocolate as well. The new proposal would allow products that contain NO COCOA BUTTER to be called chocolate.
We all know that these mockolate products are crappy. They don’t taste the same ... they feel oily or greasy on the tongue and don’t have the smooth buttery melt. What’s worse? They usually contain partially hydrogenated oils (trans fats) or tropical oils (saturated fats) ... these fats raise our cholesterol levels.
Why is the Chocolate Manufacturers Association pushing for this? Because it’s more cost efficient.
There’s no reason that consumers want this dilution of the standards for chocolate!
It’s all for the chocolate companies to be able to make a cheaper product, an inferior product. Think about it, have you ever picked up a mockolate product and thought, “Goodness, that’s better than real chocolate!” Have you? I thought not. There will be a few holdouts that will continue with the tried and true traditional formulations of chocolate and they’re going to be the losers. Sure, the high end companies will do okay, because they’ve always had consumers with deeper pocketbooks. But the big chocolate companies that want to make this cheap mockolate will flood the market and confuse consumers ... ultimately just frustrating us with bad experiences and wasted money (and possibly a fatter belly and clogged arteries).
You know what? The FDA doesn’t have to give the CMA what they want. You have the power to reject this ... but you have to tell the FDA!
It’s never been easier ... just visit the FDA’s public comment portion of their website and tell them that you don’t want to lose real chocolate in a sea of wax and tropical oils. You can fill out the form, or send them a letter or a fax. Here’s what you’re commenting on:
Just visit this page for a tutorial and some talking points ... or read through the issues and draft your own letter. The important thing to do is to tell them that this change does NOT PROTECT CONSUMERS. The use of alternate fats not only makes for crappy chocolate, it’s not good for us.
The deadline for public comment on this is
April 25th, 2007
June 25, 2007.