Friday, December 30, 2011
Trader Joe’s Dark Chocolate Peanut Butter Cups
I’ve been having a ridiculous time with these Trader Joe’s Dark Chocolate Peanut Butter Cups. They’re not new, I believe they’ve been around for a few years in the tubs. But for some reason the masterminds of impulse purchases at Trader Joe’s headquarters decided to change the packaging.
For the past two months these little 3.5 ounce bags of the peanut butter cups have been priced at 99 cents and featured in barrels by the registers in all the Trader Joe’s I’ve been in. It’s hard to resist the sub-buck price for something that’s such a good value. About half the price of a Reese’s Peanut Butter Cup per ounce.
Not only have I fallen prey, so has everyone else in my office. So once my little supply (I’ll buy two or three bags and put them in a jar on my desk) has dwindled, someone else will come by and plop another bag on my desk to replenish.
Inside the simple packet are eight miniature sized dark chocolate peanut butter cups in foil. Each weighs about 12 grams (.42 ounces) and has 60 calories. The ingredients are decent, no partially hydrogenated fats in there. But there are milk products (milk fat in the chocolate and lactose in the peanut butter filling) so it’s not vegan and no good for those with dairy sensitivities.
The cups are classic, they come in little fluted paper cups and pull away easily from the candy. While some peanut butter cups will have leakage issues around the sides, the peanut butter was always completely enveloped in chocolate with every one I ate.
The chocolate is semi sweet (50% cacao), not terribly dark but still with a strong bitter note to it. It’s smooth and rather fatty, so it stands up well to the fats of the peanut butter center.
The peanut butter center is rather sweet and a bit on the fudgy side. It’s smoother than most, but not silken or whipped. It’s sweet but nutty, the roasting gives the peanuts a bit of a bitter and woodsy note to them that stands up to the dark chocolate. The peanut density though is a little thin, it was more like I was eating a peanut butter frosting than actual peanut butter. There’s a hint of salt in there. They’re Kosher but may contain traces of tree nuts, eggs and wheat (so they’re not gluten free).
It’s a good iteration of the peanut butter cup, though not my favorite treatment for the peanut butter center. I can’t argue with the price or the portioning. I don’t know if I’m going to pick them up in the big tub, even though it’s probably a better price per ounce, but I’ve got to hand it to Trader Joe’s for their inspired stealth marketing on this one.
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