Monday, February 10, 2014
Necco Sweethearts Hot Hearts and Cool Hearts
Necco has taken some heat in the past few years regarding their changes to the flavor and recipe for their iconic Sweethearts Conversation Hearts.
The idea of creating individually flavored packages if the Sweethearts seems like a great way to sort this out. Necco released to single-flavor packages this year: Necco Sweethearts Hot Hearts and Necco Sweethearts Cool Hearts. They’re cinnamon and peppermint (respectively). They come in attractive mini gable boxes and for less than a dollar, I thought it was much more attractive, mature and sophisticated than the little boxes of the multi-flavor version.
The boxes are adorable, though frustrating to re-close. There’s a tab on the back, but it’s glued down and has nothing to tuck back into after you open it. You can slide the whole flap into the folded top, but it’s a bit of a trick and not something that can be accomplished with one hand.
Though they are nothing more than paperboard boxes sealed with glue, the candies were fresh and crispy. (Not that I know exactly what a fresh Sweetheart actually is supposed to be like.)
The cinnamon flavored Hot Hearts are truly hot. I found them quite spicy and a little more nuanced than a straight burn.
The pink hearts have flirty mottoes like: Kiss Me, Wow Me, Ooh La LA and Wink Wink.
The flavor is cinnamony, it has an immediate warmth to it, but there’s a note of clove and some of the other more woodsy flavors of ground cinnamon. The texture is smoother than an Altoid, but they that that same crispy texture that you can let dissolve or crunch.
I enjoyed them quite a bit, though eating a lot of them does lead to a lingering heat in the mouth.
The peppermint Cool Hearst are white with light blue-green lettering, though some of mine were blank. It’s obvious why these are sold in single flavors, as they’re very strong and would contaminate the flavor of anything placed in contact.
The mottoes for the Cool Hearts are also themed for the mint flavor: Chill Out, Frosty, Shivers, Icy Blast, So Fresh. There are other more puzzling ones, like an asterisk (which may be an homage to the romantic novels of Kurt Vonnegut or the Walmart logo) and the possibly insulting versions that say Got Onions? and Have a Mint.
The smooth texture and Altoid intensity was pleasant. They’re were definitely minty enough to be called mints instead of candy, but the price is certainly very good for this sort of product versus something like Altoids or Breathsavers (though they’re made with sugar, no artificial sweeteners like some breath mints).
I would buy either of these again, the packaging was pleasing but most of all the candy inside was surprisingly good for a Necco Sweetheart product. I feel like Necco has stumbled in their previous seasonal and pop culture tie ins (see Sweethearts Fire & Ice for Twilight) but these can definitely be called a hit.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.