Monday, July 12, 2010
Necco Sweethearts Twilight Fire & Ice
Marketing tie ins with blockbuster movie franchises are nothing new. The Necco Sweethearts and Twilight co-marketing continues. I saw these at the Ralph’s grocery over the weekend and remembered that the movie is in theaters and that I actually had a couple of boxes.
I’ve never actually read the Twilight books or seen any of the movies. This is just about the candy.
Inside are two flavors of Sweethearts in the new softer texture and more intensely flavored formula. The Raspberry Freezeout and Lime Frostbite feature a dusting of sparkles courtesy of a newly approved edible mica.
The front of the box says Intense Wave of Cold! ... just what you want in a relationship that might last for all eternity.
The shape of the sweets is nicely done. They come in only two colors, but they’re pretty easy to tell apart. The printing is subpar though. I worked hard to find some good representatives for photographing. The sayings were things like “I “heart” EC”, “Live 4 Ever” “Bite Me” and “Dazzle”. There were a fair number of blank ones, which I’m told is because Edward Cullen can’t read Bella Swan’s mind.
They smell, well, feminine and juvenile. It’s like fruity bodywash or scented trash bags.
The Raspberry Freezeout flavor is light blue. The sparkly quality was evident to me except in extremely bright and direct lighting conditions (like outside in the sun). The flavor is sweet and floral, like a raspberry flavor is supposed to be. There’s no hint of tartness, instead after a moment the overly sweet flavor fades and a throat cooling menthol comes over it. It’s a little medicinal, but also a bit unexpected as it doesn’t really complement the berry.
The Lime FrostBite is slightly more successful, probably because of my indoctrination to the flavor combo via the Mojito. The lime is a light zesty note, again with no tart juicy vibe. Then the menthol emerges and it’s well, okay. It’s a little like toothpaste.
The texture is softer and smoother than the classic Sweethearts, so in a way that’s nice. But the flavor choices here simply aren’t for me.
The second package is Sweethearts Fire which says it has an Intense Surge of Heat. The box features an image of the shirtless Taylor Lautner as Jacob Black, a shapeshifter with a tattoo. (Who was jailbait when the image was shot ... okay, maybe photos of shirtless teen boys can’t be jailbait.)
Inside is a plastic bag with two flavors of pink Sweethearts: Steamy Chocolate and Hotter Than Apple Pie.
These candies also come in two colors, though both are pink. One is bright pink and the other is dusty pink. They smell sweet and lightly cinnamony.
The pieces area also difficult to read, about half were not imprinted well enough. But the ones that I could read said things that were themed for the wolf boy and his unrequited love for Bella like “Wolf Man”, “Jacob”, “Save Me” and “Howl”.
Steamy Chocolate were rather rare in my package, about 25% of the candies. The flavor is light and slightly creamy, the cocoa notes come across as flat and cardboard, but maybe a little woodsy. The cinnamon is more earthy than spicy.
Hotter Than Apple Pie tastes like a holiday candle, like cinnamon with a little apple juice flavor thrown in to mellow it out. It’s a little spicier and more intense than the chocolate one. The pink coloring means that I got a bitter aftertaste after eating too many (about five).
While I liked the Fire version better than the Ice, I wouldn’t say that I liked them all that much at all. Perhaps the fact that the flavor was rather mainstream pleased me, just like most people really don’t want to love an immortal undead guy.
These candies suffer as novelty items instead of solid products that tie into a theme. The hearts and mottoes are a great idea, but the flavors are just ghastly for the most part. But maybe that’s the target market.
The good news is that Necco didn’t make a Bella Swan version, which as far as I can tell would be sugary sweet and flavorless.
Sweethearts have gelatin in them, so are not suitable for vegetarians and are not Kosher/Halal.
Full disclosure: I’m not against escapist entertainment, I’m sure if someone dug through my reading and viewing habits there’d be some goofy items as well. And I give folks full permission to make fun of those.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.