Wednesday, March 06, 2013
Swedish Fish Jelly Beans
Swedish Fish are an iconic candy. As far as different versions of the candy, the extensions have been rather subdued. You can get different flavors and the fish themselves come in two sizes. (There’s also a Sea Life version with different shapes.)
A few years ago Swedish Fish also went seasonal with Swedish Fish Eggs. They were tiny little pieces of assorted flavors. They were still a fully jelly candy in the same flavor assortment, just different shapes. This year the company has introduced a completely new product, one that only integrates one aspect of the Swedish Fish: the red flavor.
Swedish Fish are made by Kraft. Which bought up Cadbury which bought up Leaf which owned the rights to Malaaco, which came up with Swedish Fish in the first place. Swedish Fish are usually made in Canada, but these beans were made in Mexico.
The package is great, it’s a yellow background with scales and the bold red text logo for Swedish Fish. Next to that is an illustration of a basket full of the beans.
Like all packages of Swedish Fish items, it never says that flavor they are. We all know they’re Swedish Fish flavor, but it’s hard to pin down what that actually is. I figure Swedish Fish are lingonberry flavored.
The beans are small, smaller than a regular Easter jelly bean, and actually about the same mass but more spherical than a Jelly Belly.
They smell like a cross between Country Time Lemonade powder drink mix and Swedish Fish. They have a lot of grainy shell for such a small bean. The shell itself doesn’t have much flavor, it’s really just sugary. But there’s that layer where the shell meets the jelly center where there’s a little tangy note of berries. The center of the bean seems to be where the Swedish-fishness is. And that’s merely a soft, floral note. It’s sweet, but less sweet than the shell. The center has no tartness, which I found odd because I always thought Swedish Fish had a bit of tartness to them. But I went back and tasted some, and it seems that they really are almost completely on the side of sweet. In fact, after some grueling episodes of trying to shell my jelly beans, I did manage to find that the center is pretty much colorless and flavorless.
It comes down to this: I prefer actual Swedish Fish to the Swedish Fish Jelly Beans. I had a small bowl with them mixed and kept eating the fish. (It was actually a cute assortment of the mini fish and the beans, which looked like minnows and eggs.)
The beans are interesting because it’s a whole bag of just one flavor. But you’d better like it.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.