Tuesday, December 20, 2011
Organic Moo Milk Chocolate with Crisped Rice & Corn Flakes
I saw the Organic Moo Chocolate bars from Organic Children’s Chocolate, LLC at Whole Foods. It’s a line of chocolate just for kids with fun cereal inclusions like crisped rice, corn flakes, granola and graham crackers.
It’s great to see some organic candy products that are formulated just for kids, because most of them seem to be just for adults, with mature palates. The packaging here is easy to read and appeals to youngsters with cartoon cows and simple formulations. It’s really about time someone came up with an organic version of the Nestle Crunch bar.
But the big question becomes, why organic chocolate? Is it better than traditionally grown chocolate? Well, yes and no. Traditionally grown cocoa is fraught with pests, so most of the cacao grown is treated with a variety of inorganic pesticides. Because of the way the cacao beans are situation with a hard pod, and the fact that most treatments are on the canopy of the tree (not in the soil) means that very is absorbed or becomes a residue in finished chocolate. (For example spot tests in the UK have found very low levels of Lindane at less than .02 mg per kilogram in about 45% of chocolate tested.)
Chocolate is a very small part of our diet (about 12 pounds per person per year in the US), so that’s a very small, very slowly ingested amount. But children are smaller and more susceptible to toxins, so it’s understandable that many parents want to limit their exposure. There’s also the fact that the farm workers who apply the stuff are exposed to it at much higher levels and are for more likely to suffer from side effects than we would be. So you have a choice now, organic chocolate is available. But how does it taste?
The Organic Moo Milk Chocolate with Rice Crisps bar is made with all organic ingredients, including organic crisped brown rice. Even the packaging is made from recycled paper.
The bars are big, 2.1 ounces for this one, and a lot of crisped rice there when I flipped it over.
The bar smells milky and sweet, but has a toasted sugar and malty cereal scent to it ... along with a kind of musty odor, a bit like hot cocoa but also slightly reminiscent of wet paper.
The texture is quite smooth, much smoother than Hershey’s or Nestle. The milk flavors are strong and a little earthier, but that could be the malt of the crisped rice. It’s sweet, much sweeter than other organic chocolates, as this is a chocolate for kids so it’s a little less intense. The flavor reminds me of the Thompson’s Organic I’ve had before. When I contacted Moo Chocolate to ask about the source of their organic chocolate, they wouldn’t say except that it is Swiss.
The crisped rice are crunchy, but also not quite airy and light, as I think many of us might be accustomed to with Rice Krispies. It’s quite satisfying to eat just half the bar (a little over one ounce). The sections (whimsically alternating between a cow and the Moo logo) are easy to break off and small hand friendly.
Overall, it’s a great combination of textures, but the kind of goaty flavor of the chocolate is not to my liking, so I’d probably skip this entire brand line. However, kids are often less discriminating and the packaging here doesn’t make this feel like it’s “special”, just that it’s fun and tasty.
The Organic Moo Chocolate Milk Chocolate with Corn Flakes is also made with the same milk chocolate, though the bar weighs a little more at 2.7 ounces (I guess corn flakes are denser than crisped rice).
The ingredients are all organic, except for the sea salt. The package has a pleasing yellow color coding, which actually helped me make the natural assumption for corn.
This bar was not as amusing to look at as the Rice Crisps. The mold is generic, and only breaks into fourths instead of eighths. The breaks were messy, as the corn flakes were big and would keep the cleavage irregular. I didn’t get as much of the musty taste in this bar as the Rice Crisps one, but it tasted much sweeter.
The corn flakes are thick and a little rustic. I didn’t find them as light and crispy as the commercial brands though I’d probably love them in actual milk. I wanted to like this bar, because of my deep devotion to the Ritter Sport Knusperflakes (milk chocolate and corn flake bar), but the textures, chocolate flavor notes and ratios just weren’t there. Plus it cost more than twice as much.
I did a little research about organic chocolate versus traditionally grown for this post. It’s hard to find independent information on the subject, as most publishers of information freely available are biased one way or the other (usually in favor of selling their own product). This article was well researched with plenty of citations, if you want to read more on the subject. As far as my opinion, it would be good to reduce pesticide use through sustainable methods that both preserve the ecology of the plantations, are safe for the workers and the final consumers. For the latter folks though, chocolate is such a small part of our diets, there are far better places to spend your money to reduce pesticide residue exposures. I would advise prioritizing the “dirty dozen” and working from there.
If you’re a parent looking for something a little more wholesome for your kid, the Moo Chocolate brand is well rounded and a good bet. Of course with all things organic you’re going to pay more. Ultimately, I’d like to see Fair Trade go with that and maybe some diversity of package sizes (little one ounce bars are more appropriate for kids). A great stocking stuffer, they’re available at Whole Foods and other stores that sell natural products.
They’re Kosher and contain milk and soy. Also made in a facility that processes wheat, peanuts and tree nuts.
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