Monday, January 20, 2014
Jelly Belly Draft Beer Beans
On Friday I got my first press embargo ever on Candy Blog. I got a box from Jelly Belly that said, “Don’t open until January 18th.” I opened it, but dutifully kept the contents of the package to myself until Saturday.
Jelly Belly has a new jelly bean flavor, which debuts at the Fancy Food Show in San Francisco this week: Jelly Belly Draft Beer Flavor Jelly Beans. Jelly Belly uses beverages for flavor inspirations all the time. They have their Soda Pop Shoppe line of carbonated drink flavors and went branded with the Snapple flavors. As far as alcohol goes, Jelly Belly came out with their Cocktail Classics a few years ago, based on fruity flavored alcoholic drinks, but this is a first for this type of jelly bean. (What’s next, wines?)
The beans are very pretty, they’re little honey colored pieces with a pearlescent gold sheen. I guess that’s supposed to be like the head on a beer but feels a little deluxe for a beer jelly bean.
They smell like roses and sake. It’s a floral scent with a hint of yeasty fermentation. The yeasty note continues with the bean itself, it’s not overt and doesn’t burn like some alcoholic flavors do. It’s just mild with a note of bread, honey and roses. I got no hop bitterness at all, which was what I was expecting with a beer bean.
If you hadn’t told me these were beer beans, I might not have guessed. The yeasty flavors are pleasant, the mild sweetness and fermented notes are a welcome change from the fruits and spices of regular beans.
Jelly Belly also sent some little packets of beans to combine with the beer for different flavors: Red Apple, Tabasco, Peach and Lemon Lime. I found that two beers to a single flavor bean was a good ratio to emulate flavor enhanced beer. The Red Apple tasted like a hard cider. Lemon Lime and Beer did not taste like Corona, perhaps too much lime. Peach actually went pretty well, but was far too floral for my tastes. Tabasco was definitely tempered by the beer, but I didn’t know what that was going for. It just burned. (I later read that I was supposed to combine that with the lemon lime and the beer for a Michellada.)
Overall, it’s a successful jelly bean. I can’t say that it will convert over any beer lovers.
The candy contains no alcohol. They’re made with natural and artificial flavors and artificial colors. They also use beeswax and confectioners glaze.
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