Thursday, May 14, 2009

Gimme Calcium

Gimme CalciumOne of the new products I was keen on trying that appeared at ExpoWest was Gimme Calcium.

It’s marketed as candy with benefits in this case a bit of fortification with 500 mg of calcium. The candy balls are also made with all natural ingredients, so no artificial colors or flavors.

The package is rather large considering the amount inside. The wrapper is over 6.5” long, that’s an inch longer than an M&M package (so think of this like a King Sized pouch) but only holds one ounce. (However, when I talked to the folks who are just starting up the company, they designed the bag before knowing exactly how big & heavy the portions would be and will probably alter this during their next production run of wrappers.)

That said, I think the package design is nice - it’s bold & seems friendly and appealing.

Gimme CalciumThe candies are the size of a small malted milk ball. The shells are a muted beige, a little on the grey side (again, all natural colorings).

The candy is made of a crisped rice center surrounded by milk chocolate and then a hard candy shell. There are 10-12 per bag.

The most noticeable flavor at first is the cereal notes of the rice then there’s a bit of milky flavor from the chocolate. The chocolate flavors come across as a kind of cocoa breakfast cereal. The calcium part is completely undetectable. Not a hint of unusual graininess, no weird mineral aftertaste. I find it hard to believe that I’m getting half my daily RDA of calcium ... but that’s what it says. They’re sweet and definitely crunchy ...

My only hesitation with them is availability and price. Right now they’re for sale on place online ( and are about $1.70 a package when sold by the dozen. It’s far cheaper to just down Tums for the calcium. However, if you have a kid that you need to get that extra calcium into or are an adult who just needs a little help with boosting your mineral intake the caloric hit isn’t even that bad because of the scant portion size - only 130 calories a bag. I felt pretty satisfied ... and strong.

Related Candies

  1. Goldie’s Premium Carob Bar
  2. CocoaVia Bars
  3. Choco-Omeg
  4. Figamajigs
  5. Adora Calcium Tabs
Name: Gimme Calcium
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Brightspot Brands
Place Purchased: samples from ExpoWest
Price: $1.66 online
Size: 1 ounce
Calories per ounce: 130
Categories: Chocolate, Cookie, United States, Kosher, All Natural

POSTED BY Cybele AT 11:05 am Tracker Pixel for Entry    

  1. These look like a fortified version of crispy M&Ms;!  I miss those things like crazy.  I hope they make it to storefronts.

    Comment by Sara on 5/18/09 at 8:51 am #
  2. Ick, these look quite odd. Just so you know, I’m pretty sure calcium supplements don’t usually work unless you exercise and have an adequate intake of magnesium; that’s how your body absorbs it (which is why US has such a high amount of calcium intake but doesn’t seem to acquire much from it, as compared to countries with lower intake but higher activity levels).

    Comment by Masha on 6/01/09 at 3:00 am #
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