Friday, September 26, 2008
Goldie’s Premium Carob Bar
When I was a kid chocolate was regarded as something completely lacking in any merit nutritionally. As an alternative there were carob products. Usually things like carob drops for oatmeal cookies and carob covered milk balls as treats.
Even though I don’t think I had much of a sophisticated palate as a child (I ate Jell-O powder straight from the box), I still knew the difference and preferred real chocolate products.
But now I’m an adult with an awareness of my ability to set aside childhood traumas of being given this supposed treat of carob raisins instead of actual chocolate. (And I certainly question why anyone without allergies would replace chocolate with carob in our modern and well-informed world.) So I picked up what I thought might be a representation of good carob.
Carob is an evergreen legume that puts out little pods which are harvested and turned into carob powder. (If you’ve seen Locust Bean tree, they’re closely related and look like that.) It’s been used by humans for at least 4,000 years throughout the Middle East and parts of Africa and the Indian subcontinent. Early sugar was made from these pods.
Carob contains both sugar-sweetness and a roasted flavor that is reminiscent of chocolate in some ways but because it contains no substantial oils or fats of its own, it’s usually consumed as a powder (often called St. John’s bread) in drinks or baked goods. When combined with some fats it can be made into a pasty block somewhat like chocolate.
The simple paper wrapper for Goldie’s Premium Carob Bar says, “no refined sugar, no preservatives, no chocolate, cocoa or caffeine.” Wow, there’s a lot that’s not in there. And I love every one of those things save one.
The ingredients don’t sound too bad to me: Barley malt, fractionated palm kernel oil, carob powder, soy lecithin and milk. (I don’t feel great about fractionated palm kernel oil - I don’t know what it is.) But I love barley malt and milk!
Opening it up, it looks like a milk chocolate bar, but the back of it looks more like freshly poured brownie batter. I recognize that comparing this to chocolate is unfair, so I won’t for the rest of this.
The snap is kind of soft, but the product is solid, not gooey or melted at all.
It smells like roasted grains. It reminds me a lot of Postum (a drink made from, well, roasted grains).
The texture is rather like eating unbaked pie crust or shortbread dough. It’s thick and rather hearty but with really no melt-in-your mouth-qualities.
I could dissolve it, but it was always a bit waxy. Chewing it resulted in a bit more of a creamy puddle in my mouth as long as I kept it circulating, though it still had a bit of a peanut butter stickiness to it.
I liked the roasted flavors and that it wasn’t very sweet. But the flavor never really popped for me. I’m a big fan of barley. My favorite tea lately is Mugi Cha, which is Japanese roasted barley steeped just like tea (which I was introduced to as a latte at a little place in Hollywood about four years ago). I love barley sugar candy, barley flour in baked goods, especially just barley in soups, pilafs and stews and of course malted milk balls.
I found Goldie’s Carob Bar rib-sticking and substantial but sadly lacking in satisfaction. I could see being happier with it as an ingredient in a combination bar of some sort, maybe with nuts, caramel or wafers/pretzels of some sort. A dash of salty cashews might be a nice complement.
I don’t think carob is a bad thing, I just think it got a bad reputation back in the 70s. This is good quality stuff with a really intriguing flavor (kind of reminds me of halvah in a way) but just not for me.
The nutritional profile of carob is actually not as good as chocolate - no minerals, no calcium or fiber but some protein and virtually the same fat and calories per ounce.
POSTED BY Cybele AT 11:49 am
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