Monday, July 30, 2012
Flix Candy Flix Mix
In the theater box section at the Big Lots I spotted this package of Milk Chocolate Peanut Butter Flix Mix. At only a buck, I figured I should try it, though I was a little taken aback at the lightness of it, only 2.2 ounces, when many other theater boxes can be 6 ounces.
Flix makes a big deal on the back of the box that these are Made in USA. But a large part of the back of the box is also devoted to the extremely long ingredients list. This is explained by the fact that one of the macroingredients is a rice pillow which includes a large number of fortifications such as niaciniamide and thiamin mononitrate.
One I opened the box I understood why it was so light, there is a cellophane pouch inside that is the appropriate size for the box, these things are just darn airy, so constitute more volume than say, Mike and Ike.
The candy itself is very simple. It’s chocolate covered Rice Chex cereal (or a generic equivalent). The milk chocolate coating seems to have some peanut butter mixed in, though if you gave these to me without saying anything about the peanut butter, I might have missed that nuance. The whole thing is then dusted, unnecessarily, in powdered sugar.
The rice pillow at the center is crispy and has a large airy center. There’s a hint of malt and a little salt to it, so it give a savory base to the mix that’s sorely needed. The milk chocolate and peanut butter coating is sweet. There’s a mild milky flavor to it, but nothing that can stand up to the flavor of the rice cereal ... yup, the bland Rice Chex are more vibrant than this chocolate. Still, the combination works. It’s a bit on the sweet side but the crispy texture and mild contributions from the peanut butter and chocolate manage to combine well.
I don’t think I’d buy this brand again, but I have to wonder if there are better ones out there. I also have to wonder if someone could do a verified gluten free version of this, because I bet there are a lot of gluten free folks out there longing for a crispy candy mix.
The allergen list is pretty complete and includes soy, dairy, milk, peanuts and may contain wheat, tree nuts and eggs. There’s no indication of the ethical sourcing of Flix Candy’s chocolate. There is also palm oil in there, though very low down on the list.
UPDATED to ADD: Yes, there is a homemade version of this called Puppy Chow. Probably the best option if you want better ingredients.
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