Wednesday, August 23, 2006
Dark M&Ms Offer Reward
I hesitate to call this a new contest, but M&Ms is running a promotion for the new Dark M&Ms. On the second anniversary of the theft of Edvard Munch’s “The Scream” from Oslo, M&Ms announced their commitment to finding the painting by adding to the current reward of $2 million. Now the reward has an additional bonus of 2 million M&Ms.
In case you were wondering how many M&Ms that is, well, it’s a lot. 2.2 tons. So if you’ve got that Scream painting sitting around taking up room in your house, just know that by returning it you’re going to have to make a lot more room for 40,000 packages of Dark M&Ms. Of course if you’re the one returning it, you’re gonna go to prison. But fret not! You can make your very own art with M&Ms.
Here’s the press release on the subject that includes information about consumer attitudes towards dark chocolate.
UPDATE: Holy Moly! The Scream and Madonna (also stolen at the same time) were found! They were found by the police who have been systematically looking for the paintings ... no word yet if M&Ms is gonna send those couple of tons of candy to the cops.
UPDATED UPDATE: M&Ms has responded!