Wednesday, March 10, 2010

Russell Stover Color Me Candies

Russell Stover Color Me CandiesA few months ago I discovered quite by accident that Russell Stover introduced a new candy. The Color Me Candies are little milk chocolate candy coated lentils. (Yes, the same thing as M&Ms, Nestle Smarties, Jots, Hershey-Ets and Koppers Milkies.)

Not an innovative new product, but still it warranted a tasting as far as I was concerned because they’re selling them in single color bags and for what appears to be a barn-buster price. I ordered one color about a week ago - and of course right after I ordered they introduced some color mixes based on sports teams.

There are 13 colors total, I chose the Igloo Blue, which looked like an icy powder blue. I thought it’d photograph well and have less food coloring that might influence the flavor profile.

The bags hold 8 ounces and was priced at $2.99 (plus shipping - I got a bunch of other stuff as well that I couldn’t find in stores).

Russell Stover Color Me Candies

The pieces are similar in shape and size to M&Ms. They’re a little thicker in the center but a sharper, thinner edge. They’re consistently shaped and colored for the most part. There were variations, but all were within what I’d call acceptable.

The only hesitation I had after opening the shipping box was that some of the candies - probably about 5% were chipped. Not terrible, but in a glass jar for display and serving it might be distracting for the light colored versions. (I expect for the darker colors it’d be less noticeable.) This might have been because I didn’t order very much, so my box had a lot of open space for shifting of the contents. If you’re ordering a large amount I don’t expect it to be as much of an issue - but maybe check with their customer service to confirm.

Russell Stover Color Me Candies

The shell is crispy and crunchy - far more interesting as a texture than the M&Ms (it reminded me more of the new Hershey’s Pieces). The chocolate texture is creamy and smooth, far better and silkier than M&Ms (even the Premium ones). The primary flavor notes are dairy - a rich milky and caramel along with a mellow chocolate flavor.

They’re excellent, actually. Easy to keep eating, not too sweet and different enough from M&Ms that I would probably seek them out for a special occasion.

So, the pricing scheme: I see these as a candy buffet item so the price does make a difference. At the moment these are only available (as far as I know) from Russell Stover directly on their webstore. They are sold in 8 ounce (half a pound) bags in 13 single colors and 16 “team color” mixes. The cost at the moment is $2.99 per bag, which means they’re $5.98 per pound. The rival products to this are: M&Ms which are sold on their website in 7 ounce bags with a price tag of $15.98 per pound (or $11.60 if you’re willing to buy in a 5 lb box) and Koppers Milkies which are found on various webstores, I priced them at CandyWarehouse.com and found that they’re $9.90 a pound when purchased in a 5 lb box - some sites have them for less (but fewer colors) and some for more. Russell Stover doesn’t offer a bulk purchase, but I would expect that would make them even cheaper.

M&Ms and Koppers Milkies come in far more colors. M&Ms and Koppers Milkies are Kosher. None are nut free.

Related Candies

  1. Godiva Spring Pearls
  2. Hershey’s Special Dark Pieces
  3. Russell Stover Eggs (2009 edition)
  4. UK Smarties (no artificial colors)
  5. Hershey Eggs
  6. Best Intentions: Sun Drops
Name: Color Me Candies
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Russell Stover
Place Purchased: Russell Stover online
Price: $2.99 (plus shipping)
Size: 8 ounces
Calories per ounce: 128
Categories: Chocolate, United States, Russell Stover, Easter

POSTED BY Cybele AT 10:41 am Tracker Pixel for Entry    

Comments
  1. Thanks, this is great!  I am going to order these for our Welcome Baby party.  Assuming the little stinker ever decides to come out.

    Comment by celia on 3/11/10 at 12:00 am #
  2. Wow—I’ve got to try these.  Wish I could get them at a regular store rather than online…sounds like this is worth an online purchase though!  I hope it survives the heat!

    Comment by Makai on 6/02/11 at 6:17 pm #

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