Wednesday, March 10, 2010
Russell Stover Color Me Candies
A few months ago I discovered quite by accident that Russell Stover introduced a new candy. The Color Me Candies are little milk chocolate candy coated lentils. (Yes, the same thing as M&Ms, Nestle Smarties, Jots, Hershey-Ets and Koppers Milkies.)
Not an innovative new product, but still it warranted a tasting as far as I was concerned because they’re selling them in single color bags and for what appears to be a barn-buster price. I ordered one color about a week ago - and of course right after I ordered they introduced some color mixes based on sports teams.
There are 13 colors total, I chose the Igloo Blue, which looked like an icy powder blue. I thought it’d photograph well and have less food coloring that might influence the flavor profile.
The bags hold 8 ounces and was priced at $2.99 (plus shipping - I got a bunch of other stuff as well that I couldn’t find in stores).
The pieces are similar in shape and size to M&Ms. They’re a little thicker in the center but a sharper, thinner edge. They’re consistently shaped and colored for the most part. There were variations, but all were within what I’d call acceptable.
The only hesitation I had after opening the shipping box was that some of the candies - probably about 5% were chipped. Not terrible, but in a glass jar for display and serving it might be distracting for the light colored versions. (I expect for the darker colors it’d be less noticeable.) This might have been because I didn’t order very much, so my box had a lot of open space for shifting of the contents. If you’re ordering a large amount I don’t expect it to be as much of an issue - but maybe check with their customer service to confirm.
The shell is crispy and crunchy - far more interesting as a texture than the M&Ms (it reminded me more of the new Hershey’s Pieces). The chocolate texture is creamy and smooth, far better and silkier than M&Ms (even the Premium ones). The primary flavor notes are dairy - a rich milky and caramel along with a mellow chocolate flavor.
They’re excellent, actually. Easy to keep eating, not too sweet and different enough from M&Ms that I would probably seek them out for a special occasion.
So, the pricing scheme: I see these as a candy buffet item so the price does make a difference. At the moment these are only available (as far as I know) from Russell Stover directly on their webstore. They are sold in 8 ounce (half a pound) bags in 13 single colors and 16 “team color” mixes. The cost at the moment is $2.99 per bag, which means they’re $5.98 per pound. The rival products to this are: M&Ms which are sold on their website in 7 ounce bags with a price tag of $15.98 per pound (or $11.60 if you’re willing to buy in a 5 lb box) and Koppers Milkies which are found on various webstores, I priced them at CandyWarehouse.com and found that they’re $9.90 a pound when purchased in a 5 lb box - some sites have them for less (but fewer colors) and some for more. Russell Stover doesn’t offer a bulk purchase, but I would expect that would make them even cheaper.
M&Ms and Koppers Milkies come in far more colors. M&Ms and Koppers Milkies are Kosher. None are nut free.
POSTED BY Cybele AT 10:41 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.