Tuesday, September 04, 2012
The Cadbury Wispa was introduced in 1981 in the United Kingdom. The Wispa was later reformulated and rebranded as the Cadbury Dairy Milk Bubbly Bar in 2003 (2005 review). Fans of the classic bar clamored for the original, which returned as a regular item in 2008.
The ingredients have nothing special in them that mentions the carbonation (extra nitrogen). It’s just the same ingredients as any Cadbury Dairy Milk bar in the UK: milk, sugar, cocoa butter, cocoa mass, dried skimmed milk, vegetable fat, emulsifer (E442), flavouring. It’s the vegetable fat that sets it apart in the UK from Australia or the US.
Hershey’s recently introduced Air Delight (review) to the US, and wasn’t the first to bring aerated chocolate to the masses. It just doesn’t go over here in the States. I notice a consistent comment from consumers (even if it is from a minority) is that they think that the candy companies are making cheaper candy by putting air in it. The odd thing is that I don’t hear the same thing about marshmallows being filled with air, it’s just part of the texture of the product.
The Wispa bar is milky and a tad malty, slightly salty. It’s not as sweet or sticky as a traditional Cadbury Dairy Milk chocolate slab. The aeration helps it melt quickly, but also gives it a drier feeling on the tongue. Often I find Cadbury to be a very soft bar, but this was more crumbly and less fudgy. The bubbles are smaller and denser than the Nestle Aero and many other bubbled chocolates that I’ve tried. It’s no better or worse as far as texture goes, just a slight difference.
The bar contains dairy and soy. No mention of gluten or any nuts. Some of Cadbury’s items are being ethically sourced, including their most popular Dairy Milk Bar in the UK, but the Wispa is not on that list yet. I’m not certain about what kind of vegetable fat is used in the bar, as UK standards don’t require listing it specifically, so there’s no word on its sustainability.
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