Tuesday, September 4, 2012

Cadbury Wispa

Cadbury WispaAerated chocolate bars are quite popular in Europe. The Nestle Aero holds the top seat but there are others worthy of sampling.

The Cadbury Wispa was introduced in 1981 in the United Kingdom. The Wispa was later reformulated and rebranded as the Cadbury Dairy Milk Bubbly Bar in 2003 (2005 review). Fans of the classic bar clamored for the original, which returned as a regular item in 2008.

Cadbury Wispa

The ingredients have nothing special in them that mentions the carbonation (extra nitrogen). It’s just the same ingredients as any Cadbury Dairy Milk bar in the UK: milk, sugar, cocoa butter, cocoa mass, dried skimmed milk, vegetable fat, emulsifer (E442), flavouring. It’s the vegetable fat that sets it apart in the UK from Australia or the US.

Hershey’s recently introduced Air Delight (review) to the US, and wasn’t the first to bring aerated chocolate to the masses. It just doesn’t go over here in the States. I notice a consistent comment from consumers (even if it is from a minority) is that they think that the candy companies are making cheaper candy by putting air in it. The odd thing is that I don’t hear the same thing about marshmallows being filled with air, it’s just part of the texture of the product.

Cadbury Wispa

The Wispa bar is milky and a tad malty, slightly salty. It’s not as sweet or sticky as a traditional Cadbury Dairy Milk chocolate slab. The aeration helps it melt quickly, but also gives it a drier feeling on the tongue. Often I find Cadbury to be a very soft bar, but this was more crumbly and less fudgy. The bubbles are smaller and denser than the Nestle Aero and many other bubbled chocolates that I’ve tried. It’s no better or worse as far as texture goes, just a slight difference.

The bar contains dairy and soy. No mention of gluten or any nuts. Some of Cadbury’s items are being ethically sourced, including their most popular Dairy Milk Bar in the UK, but the Wispa is not on that list yet. I’m not certain about what kind of vegetable fat is used in the bar, as UK standards don’t require listing it specifically, so there’s no word on its sustainability.

Related Candies

  1. Hershey’s Air Delight Aerated Milk Chocolate
  2. Frey Chocobloc AIR
  3. Nestle Aero 70% Dark
  4. Bubble Chocolate (2010)
  5. UK vs US Cadbury Dairy Milk
  6. Elite Aerated & Lotte Airs
  7. Dairy Milk Bubbly

Name: Wispa
Brand: Cadbury
Place Purchased: Cost Plus World Market (Farmers Market)
Price: $1.89
Size: 1.4 ounces
Calories per ounce: 154
Categories: Candy, Cadbury, Kraft/Mondelez, Aerated, Mockolate, 6-Tempting, United Kingdom, Cost Plus

POSTED BY Cybele AT 12:45 pm Tracker Pixel for Entry     CandyReviewCadburyKraft/MondelezAeratedMockolate6-TemptingUnited KingdomCost Plus

  1. Totally off-topic—just finished reading Sweet Tooth by Kate Hopkins and saw your name in the acknowledgements!

    Comment by Barbara on 9/04/12 at 7:03 pm #
  2. wispa was released in the us in the 80’s, i still remember the commericals. a iron worker goes floating into the air something like that

    Comment by jerko mcface on 9/12/12 at 12:53 pm #
  3. I’m 48 years old and my mother still buys me candies…what would she buy me if they go away!

    Comment by halsschmerzen on 9/18/12 at 1:37 am #
  4. I love aerated chocolate… it’s too bad that we have so few choices here in the US :( I really enjoy the Cadbury Flake bar too (especially alongside an ice cream sundae- yum!) but I doubt that would fly here either :/

    Comment by Beth in MD on 9/26/12 at 6:31 pm #
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