Monday, December 30, 2013
Nestle Butterfinger Peanut Butter Cups
This fall Nestle announced it was launching Butterfinger Peanut Butter Cups in January 2014. Butterfinger is an iconic American candy bar, combining peanuts and sugar and chocolate. The bar has been adapted into a half a dozen other formats and confections. There’s were Butterfinger BBs, Butterfinger Crisp, Butterfinger Snackerz, Butterfinger Stixx, Butterfinger Bites, Butterfinger Chocolate Bars and even the caffeinated Butterfinger Buzz.
I suppose it was only a matter of time before Nestle decided to take on the cup format and the Reese’s Peanut Butter Cup. Nestle plans to go big with their launch of the Butterfinger Peanut Butter Cups, with a full ad campaign including a commercial during the 2014 Superbowl.
There’s a couple of curiosities about these cups. First, they have no paper cups. They are fluted, but there’s no paper liner on the tray in the package.
The second thing is that they’re not round. The circular base is far smaller than the top, which is a rounded square. There’s quite an angle towards the top which means that the ratio of chocolate to filling changes at the perimeter versus the center.
The cups are described simply as Smooth & Crunchy on the package.
The filling is quite salty. There’s a creamy component that is very sweet, then the chunky, crunchy bits of Butterfinger centers. There’s a very strong artificial butter flavor to the whole thing, much stronger than an actual Butterfinger bar. The chocolate profile itself is overshadowed by the butter flavor of the center, so it’s hard for it to contribute anything other than texture. That said, it’s pretty smooth though sweet. It’s certainly better than the coating on a Butterfinger Bar.
The ingredients are interesting, notably that they’ve removed the artificial colorings from this candy. (Butterfinger Bars have artificial yellow and red food coloring in them.)
Contains milk, soy and peanuts, may contain nuts. No mention of gluten.
The package has the Cocoa Plan logo on the front. This is Nestle’s new initiative to bring sustainable practices to their cocoa growers through education programs. The programs are to help growers use better practices to increase yields, reduce losses as well as creating schools for the children in their communities. It’s an internal program that Nestle operates that does not, as far as I know, have any external audits or benchmarks, though they do also buy from Fairtrade and UTZ certified sources in quantities to match certain products so that they can bear their logo.
There are a lot of similarities between the Butterfinger Peanut Butter Cups and the Reese’s Peanut Butter Cups. It’s probably not a coincidence. Each cup is .75 ounces, with the package holding two totaling 1.5 ounces.
From the above you can see the long and complicated ingredient list for the Butterfinger Cups. The Reese’s cups are far simpler.
Simpler does not necessarily mean better. Both cups have TBHQ in them, which is a preservative (keeps the peanut oil from getting rancid). But both are rather small in mass for a candy bar these days. A Snickers Bar or Butterfinger Bar is over 2 ounces. These cups are kind of puny.
But in the ingredients list, you’ll notice that the Reese’s have no added oils, no fractionated palm kernel oil or hydrogenated rapeseed oil. But I’ve got to admire the bang for the buck I get with the Butterfinger, it has 20 more calories from fat than the Reese’s. Here’s the comparison of the nutritional panels for both cups:
So, the Butterfinger is less salty and just slightly fattier - some of the protein grams of the Reese’s are fat grams in the Butterfinger. This is an odd observation, since the Reese’s Cups I know and love usually have a soft, greasy spot in the center of the chocolate on each cup where the peanut oils have migrated from the peanut butter into the chocolate. As far as I can tell, the Butterfinger Cups are far more stable and consistent.
They’re different candies. They share some of their format and the basic flavors but the textural experience is different. I still prefer the Reese’s Peanut Butter Cup, but that’s probably because I’ve grown up with it. I don’t care for the fake, overly sweet butter flavor of the Butterfinger Bar or these Cups. But I do appreciate the variation in the textures. Overall, I usually go for the smaller ingredients list and I prefer my candy to have the innate oils from the flavor ingredients, not added ones. But it’s a good candy and I think they’ll probably last longer than Butterfinger Stixx.
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