Friday, September 21, 2012
Brach’s Peanut Clusters
Brach’s has been around since 1904 and has been through a lot, especially in the past 20 years. The company, founded by Emil Brach, was bought by American Home Products in 1966. In 1987, Jacobs Suchard, a coffee & confectionery giant, bought Brach’s. By 1990, as Suchard was being swallowed up by the tobacco company of Phillip Morris, the Jacobs part of the company, Klaus Jacobs, retained Brach’s. Then in 2003 it was sold to Callebaut and only a few years later, in 2008, Brach’s was bought by Farley’s and Sathers. Just this year, Farley’s and Sathers agreed to merge with Ferrara Pan to become the Ferrera Candy Company.
Through all of that, the candy brand remained intact and the favorite confections in their repertoire continued. However, manufacturing changes happened, and the formulas, manufacturing techniques and quality was uneven. Farley’s & Sathers has been trying hard to resurrect the comforting and inexpensive brand by improving the quality for the past two years.
The clusters are made with simple ingredients, plain old milk chocolate and some peanuts.
The clusters vary in size, from little lines of three or four nuts to a full clump of a dozen peanuts. The overall flavor is fake vanilla. A soft and comforting sort of sweetness, like an angora sweater.
The chocolate isn’t particularly smooth, nor even noteworthy. As far as it being their best chocolate ever, well, it’s not the worst. It tasted fresh though not creamy. The cocoa notes are bland and the dairy is clean but not particularly buttery. What works here is the touch of salt and the peanuts. They’re fresh, small and crunchy. The ratios are heavier on the chocolate than the nuts, but once it’s chewed, it works well.
I don’t think I’d buy these again. In fact, I’ve had them sitting around for review for quite a while but felt no desire to eat them even though I love chocolate and nuts.They’re friendly candy and certainly well priced, but I’ll stick to the sugar confections Brach’s makes.
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