Monday, May 02, 2011
Brach’s Peanut Butter Poppins
Farley’s and Sathers bought Brach’s, the iconic pick-a-mix candy manufacturer back in 2007 from Barry Callebaut. For a while it seemed that the candy quality was getting worse, not better for the attention. But Brach’s is being rebooted, it appears. They’re getting a new look plus a new focus on their target demographic, women - especially mothers. So they’re focusing on quality and traditional favorites. One of the selling points is that they’re using real milk chocolate. Their newest product is Brach’s Peanut Butter Poppins.
They’re described as creamy peanut butter center coated in 100% milk chocolate.
It’s hard to discuss any chocolate and peanut butter product without referencing the most popular version of the combination, the Reese’s Peanut Butter Cup. There used to be a product called Reese’s Peanut Butter Bites. They weren’t extraordinary, but had the advantage of being a Reese’s product that didn’t have individual wrappers or fluted cups. Those were discontinued and replaced just recently with Reese’s Peanut Butter Minis, which are a molded product.
The new Peanut Butter Poppins are a panned chocolate. It’s a sphere of “peanut butter” covered in milk chocolate and then sealed with a little glaze to make them shiny and keep them from sticking together. I say peanut butter because I don’t think that’s what it actually is. While they’re boasting that they now have their best tasting chocolate ever, have a look at the ingredients for the peanut butter center:
In my world, the first ingredient in peanut butter would be peanuts. This is not a whole peanut product, but instead it’s like juice from concentrate, they took out some of the natural peanut oils and replaced them with palm kernel oil.
They’re really lovely looking morsels. Though they vary a bit in size, they’re all spherical and shiny. Some are the size of a garden pea and a few were the size of a garbanzo. The smell sweet, milky and like roasted peanuts or freshly baked peanut butter cookies.
The waxy glaze on the outside is a little difficult to dissolve and leaves a little film in the mouth. Though they’re advertising this new milk chocolate, it’s not noteworthy. It’s not creamy and not even that chocolatey. It does its job of containing the peanut butter candy center. The center is smooth with little crunchy bits that I can only describe as sweet crunches, not peanuts. It’s like there’s a sugar crust in there that creates these little crystals that give it texture. It took me a long time to figure out if it was in the chocolate shell or the center. The center is very salty, in fact a serving of 25 pieces has 160 mg of salt, a lot for a confection.
The center tastes a lot like peanut butter cookie dough, it’s a well rounded flavor that includes salt, nuts and sweetness along with a rather smooth and cool mouthfeel. I found them extremely salty, but I recognize that my low salt lifestyle makes me more sensitive to those things. That, of course, didn’t stop me from eating the entire 5 ounce bag in two days - what can I say, there was a new Doctor Who on.
Poppins is a trademarked word for Brach’s, so maybe they have other plans for this line of candy. A creamy mint fondant might be a good next step or other fruit creams like strawberry, raspberry and orange and of course coffee.
I think they’re a great idea that’s well executed. Yes, they’re salty and no the chocolate is not fantastic, but I’d venture to say that it’s better than the stuff on the Reese’s Peanut Butter Cups these days. I’m looking forward to finding their Malted Milk Balls and seeing if they’ve successfully resurrected the classic real milk chocolate and crunchy malt center.
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