Friday, April 3, 2009
Beechies Force Chewy Candy
For some reason people want Energy. I’m not quite sure why they’re looking for products specifically labeled that way, as my understanding is that all food contains energy. Calories are available energy from food. If it doesn’t have calories, as far as I’m concerned, it’s not food.
But consumers, I believe, have been duped into thinking that stimulants are actually energy. They’re not, they’re just, well, stimulants. Stimulants make you feel like doing stuff, as the general state of humans (if you believe advertising and general laws of physics) is to be inert and bored. Stimulants, though, don’t cure boredom or actually get anything done.
Caffeine is the most common stimulant and is naturally found in a product that masks the bitter and unpleasant taste of it very well: coffee. Caffeine also works as an additive in other products in smaller quantities, usually products with natural alkaloids, like chocolate or perhaps strong fruit flavors.
There are some other compounds which are also grouped into energy products: Taurine and B vitamins (Niacin, B6 and B12). These have their own distinct flavors, often known collectively as the “vitamin burp” taste. (You can read about these at Energy Fiend)
All of this writing, however, is just vamping. After trying my first Beechies Force Chewy Candy, I didn’t want to continue.
Lemon - it looks pretty good and the first crunch of the candy shell was a bright & promising sweet lemon flavor. But chewing it, well, I should probably start posting photos of my facial expressions. The first was something akin to “Wha? Is this really happening? Does this really taste like this?” kind of quizzical look. Then a bitterness set in, which caused me to furrow my brow. Then came a general distasteful look that someone might mistake for “May I spit this out in your hand please? Please! Right now!”
And then I waited for a couple of weeks. I reviewed a bunch of other stuff, even avoided reviewing yesterday by posting a new products announcement list. I carried the bags around with me in my “to review” package. The wrapper does say recharge - refresh - renew so I thought I’d try again.
Green Apple went a little better. The candy shell is tangy and has that comforting artificial apple flavor. Then ... well, it took a turn for the worse. The soft chew of the center, which is rather like a Mentos, had a bit of a bitter tingle. The flavor was that midrange bitterness that reminds me of dirty gym socks. But it was mercifully short
Strawberry was a beautiful red. Much prettier than any Mentos. The shell flavor was soft and sweet. The inner chew was musty and tasted like generic chewable vitamins.
935 mg of Taurine
This combination of chemicals does not give me energy, it gives me angry.
I emailed the company, Richardson Brands, to see if they actually still make these. They never responded. Their website doesn’t list them on a product page but includes them in the ingredients/nutritional section. I found record of them being offered at All Candy Expo in 2006, but under different flavors. The only place I’ve ever seen these for sale is at the 99 Cent Only Store, but I have seen them at multiple stores and the packages appear fresh and current.
The chew itself was odd looking, it’s olive green. Really nicely done olive green, but just not a color I associate with rich, roasted coffee. (But I do associate with unroasted coffee.)
The outer shell is sweet and has a mellow coffee flavor. The inner chew is rather promising. It’s sweet and has a latte taste - both creamy and with some good brewed coffee flavors. The bitterness is there, but rather believable because of the coffee flavor.
I still had the aftertaste of bitter B vitamins, but it didn’t feel as strange because there was no tangy fruit flavor component. I wouldn’t call these great, but compared to the fruit ones, they’re actually edible. They reminded me of the Chewy Coffee Rio.
The other trick I found is to actually chew it all up. When I ate my second Java, I left the candy shell dissolve. Bad idea, because that’s where the extra sugar was. The center chew is not as sweet, but if you let it dissolve like a hard candy, it’s not a bad either. They do end with coffee breath though, so have some real mint Mentos on hand for that (as a side note, there is a caffeinated version of Mentos available in Europe).
An 8 ounce cup of brewed coffee (yes, I actually drink just an 8 ounce cup) contains about 100 mg of caffeine but no calories. Each bag contains two servings (140 calories)... and for only a buck, it’s a pretty good price for an easily metered amount of caffeine. I suppose you can swallow them whole.
I can see these having their place. For travelers, especially those who don’t want to take in a lot of liquids, it’s a nice alternative to coffee or energy drinks. They’re extremely portable (although 14 of them do take up a bit of space).
The package says a serving is 14 pieces, but it holds on 25 ... so it’s just shy of two actual servings. They’re made in
Colombia, which knows a lot about coffee. I’m keeping the Java (4 out of 10) ones on hand for medicinal purposes but I’m throwing out the fruit ones (1 out of 10).
POSTED BY Cybele AT 8:01 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.