Wednesday, June 12, 2013
Bar None Revived by Iconic Candy
The Bar None, originally made by Hershey’s, was a well-loved candy bar. It was launched nationally in 1987 (I believe I lived in the test market area in California in 1986 and became addicted to them early on). The bar was also introduced in Canada under the name of Temptation.
The candy bar boasted chocolate wafers with chocolate cream and then a layer of crushed peanuts all covered in real milk chocolate. It sounds like a giant KitKat, but the reality was a bit different. The wafers were more aerated, the cream layers were more chocolatey and the crushed nuts were, of course, never found on a KitKat. Later in 1992, in an attempt to overcome some manufacturing issues, the bar was changed from a single piece to twin sticks with the addition of caramel. The wrapper was also redesigned to predominantly yellow and sales fell until the bar was discontinued in the United States in 1997. (More about the bar here.)
The Iconic Candy Company of Carle Place, NY specializes in reviving extinct candies; they picked up the rights to the candy bar and are in the final stages of their planned reintroduction of Bar None. They previewed the Bar None at the Sweets and Snacks Expo in Chicago last month.
Indulge me for a moment for a little more history, or don’t and skip ahead to the review down there where the candy bar photos start. In addition to one of the early ad campaigns for the bar (which included commercials and the tagline “Tame the Chocolate Beasty”) I also found an intact wrapper online which revealed the original (circa 1990) ingredients for the 1.5 ounce bar (240 calories):
The new bar is 1.6 ounces and 240 calories:
The original bars were made by Hershey’s at their facility in Stuart’s Draft, Virginia (home of Reese’s Pieces). Iconic Candy is also making their bars in the United States.
The bar looks good, though I have to say that it doesn’t look as angular as I remember it. I thought it was a little flatter back in the olden days, but I could be wrong. I rarely took the bar out of the wrapper, instead when I ate it, I opened the end and just pushed out enough of it to take a bite because it was a very messy bar - both the fact that it would melt on the fingers and the fact that biting into it would sometimes scatter bits of the thin chocolate coating. I remember the chocolate coating as a soft chocolate, prone to melting even though I lived in the never-actually-warm Northern California area at the time. The original bar was also fatty, as the calorie count was about 160 calories per ounce, which is very high for a wafer bar.
It smells good, like chocolate with just a hint of roasted peanuts. Again, I don’t remember the peanut element from the original, which was really all about the taste of the milk chocolate and the cream filling between the wafers. The peanuts were for crunch, not flavor.
The bar has a gentle crunch to it. The chocolate gives way well without becoming a flaky mess. The wafers are crispy and light, quite aerated and different from the KitKat wafers, which are more dense. These are like an ice cream cone. Though I would want the wafers chocolate flavored, I think they’re rather flavorless, coming across a bit like malty foam.
The chocolate is sweet and creamy with a good milky flavor. The peanuts taste fresh and have a good crunch and consistent size. There’s a little note of salt, just on the crushed nuts. The wafer stack is good, though not as chocolatey as I would like.
There’s an alternate universe (if you subscribe to the multiverse theory) where Hershey’s didn’t pervert and destroy the original bar with the twin sticks with caramel. But in that universe, in which Hershey’s behaved otherwise identically, the bar would have fallen to the same pressures to use “safe and suitable vegetable fats” instead of cocoa butter like they did with the classic Mr. Goodbar which is no longer a good chocolate bar, or a chocolate bar at all. So even if there were a Bar None today, I doubt I would still like it. Hershey’s simply doesn’t make their products better over time, they just make the more efficiently. We’re lucky if that doesn’t effect the taste and nutritional profile of the product, but it usually does. Reese’s Peanut Butter Cups and Good & Plenty are really their only remaining products that I still enjoy regularly.
So, in a way, I think it was a blessing that Bar None disappeared before it got bad. Because then people wanted it to come back. The new Iconic Candy version of it isn’t quite the same, but then again, the original had its issues. It often slid apart, because the creme between the layers wasn’t held together well enough by the chocolate coating. The sharper corners would get crushed. The chocolate would flake off. I don’t see those as issues with the revived bar. But it’s still lacking that fatty, slick chocolate texture that I remember. So, it may be an uphill battle with the die hard fans of the original. There’s also a case to be made that original fans may have had other qualities about the bar that they liked that are still served by this version.
Tasting this bar today, without the reference point of the original, it’s a very well done effort. It’s airy and light but still very satisfying. The peanuts are a nice crunchy touch that don’t veer off into peanut butter territory as a flavor. But my tastes have changed now, being exposed to fine and dark chocolate from around the world have made me demand more from my candy. Now I think I’d want this in a dark chocolate version over a milk one.
The cross section though did give me pause. It’s purple. Why are the wafers purple? Well, glance back up there at the list of ingredients and you’ll see five artificial colors. I’m not sure why it needed them, but they’re there.
I’ve emailed with Iconic Candy, and the bars aren’t in stores quite yet. I’ll have some more information on that, and of course they’ll have information at their website as they start shipping to wholesalers and stores. If you have a favorite spot for buying candy, you may want to mention to them that you’d like to try the bar so they’ll order it.
Here’s a newsletter from Hershey’s called Chocolate Town USA from back in 1990 that details the launch of the original chocolate bar.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.