Friday, November 04, 2005
Everyone’s talking about Choxie. Probably half of you reading this right now are here because of a Google search for Choxie. Under a huge marketing blitz, Target is running national commercials that feature go-go dancers extolling “Cha-cha-cha Choxie. Chocolate with Moxie!” They’re having free tastings this weekend (Sunday, November 6th from 1-5 PM at all locations).
A couple of weeks ago my husband picked up some new candy at Trader Joe’s called “Slate of Bliss.” Very cool, I thought. Then I went to Target and saw the SAME thing under their Choxie label called simply “Thin.” As Trader Joe’s is well known for their repackaging of food under its own label, it doesn’t surprise me in the slightest. The Choxie is $2.50 a package, the Trader Joe’s is $1.99 ... a 20% savings. The biggest question is who makes the candy for both Target and Trader Joe’s? Actually, the biggest question is ... is it any good?
Since the packaging is identical (a clear cellophane inner wrapper and a matte cardboard box) and the sizes (2.5 ounces) and flavors are similar (Trader Joe’s carries only two flavors, both are included in the Choxie line, but Target has added selection on top of that) I’m going to treat them all the same.
Slate of Bliss - Espresso and Milk Chocolate: I’m not sure why I’m starting with this one, because I was most disappointed with it. The milk chocolate base is sweet (32% cocoa solids) and has that European milk chocolate taste. On top are crushed Arabica espresso beans. The beans are crunchy and of course taste like coffee. They’re not bitter, but definitely have a lingering taste to them and oodles of caffeine. 7 out of 10.
Choxie - Toffee Ginger Thin: I’m a ginger nut, and I love toffee too, so I had high hopes for this. I was a little leery of the milk chocolate base though from the description, as I thought the sweet toffee and crystallized ginger would be set off better by semi-sweet chocolate. The label does not say how much cocoa solids are in the chocolate, and it’s definitely a different chocolate blend than the espresso Slate of Bliss. The milk chocolate is not as dairy smooth, but very sweet and lacks a chocolate punch. The toffee is nice, but I didn’t think there were enough bits on it and the ginger chunks were few and far between (when breaking the whole thing into 8 pieces, two ended up without ginger). 7 out of 10.
Slate of Bliss - Cacao Nibs and Dark Chocolate: I’ve had a few premium bars this year that have cacao nibs in them, and I really enjoy them. They’re like nuts, only chocolate! This bar has a wonderful cocoa aroma to it. Smoky and roasted with a slightly fruity fragrance. The chocolate here is only 54% cocoa solids, but instead of being overly sweet, it has a wonderful creamy cocoa butter melt. The chocolate is smooth with no hints of grainyness and the nibs give it a punch to highlight the nice apricot and cherry notes to the chocolate. 9 out of 10.
Choxie - Peppermint Marbled Crunch Thin: The sassiest of all the packages, this one is exactly what you’d expect from looking at it. A rich semi-sweet chocolate with a little marbling of white chocolate on top and some crushed peppermint candies. There’s no indication of the cocoa solids on this one, but with Sugar as the first ingredient of the chocolate, I suspect it’s less than 50%. The chocolate is slightly more astringent than the chocolate in the Slate of Bliss Cacao Nib one, but the light bitter/dry finish helps to buoy the lighter note of the mint. Though the bar smells mostly minty, it’s definitely chocolatey on the tongue. 9 out of 10.
Now, there’s been some talk in the comments section of this blog about BruCo being one of the company’s that’s making Choxie (I suspect that Choxie is made by several different candy manufacturers to Target’s standards). I don’t know BruCo well enough to comment on that. The two BruCo bars I’ve tried were not at all similar to anything that I’ve seen as part of the Choxie line. I’ve also heard that Vosges is making some of the candy (specifically the chocolate bars and some of the truffles - especially since the flavor of Vosges’ Red Fire Bar is similar to the Choxie Hot Chocolate Bar), but again, I have no confirmation on that. No matter who makes the stuff and my opinions on the flavor combinations, it’s all good quality with fresh and real ingredients.
UPDATE (11/15/05): I got an email from a very helpful reader that pointed me to Veritas Chocolatier who makes something called True Flats which looks EXACTLY like the Trader Joe’s Slate of Bliss packaging shape and of course the flavors.
Monday, September 26, 2005
I’ve seen these tins at Trader Joe’s for about a year. While I was fond of the idea of a tin of chocolate instead of a foil wrapped bar, I just didn’t get a good feeling from the package. I was worried that the chocolate would taste tinny or perhaps be chalky.
Happily, as you can see from photo the wedges are shiny dark chocolate with a good snap to them. They’re simply bittersweet Belgian chocolate that’s been repackaged here in the states in Chinese made tins.
The chocolate is 70% cocoa solids but it’s still rather sweet for bittersweet. The sugar is most apparent upon first resting a bit on the tongue. Then it melts pretty easily with only a slightly uneven grain to it. It’s got good chocolate notes, mostly in the lower, earthy range without the higher acidic and fruit notes. The smoky quality is there as are the woodsy tones. The cocoa butter is really nice and light and allows the flavor to spread easily, there is only a slightly dry finish to it.
The grain is a little distracting and the sugar a little too apparent. However, I did just what the package shows, I traveled with this chocolate, putting it in my bag and taking it on a humongous two-day road trip from Los Angeles to San Francisco and back and it not only weathered it well, it was a welcome treat.
Rating - 7 out of 10 (I’m keen on trying the flavored chocolate wedges, too)
Thursday, August 25, 2005
This is not a new product to me, however, I’ve gotten a couple of notes (one email and one comment) to review this, so here goes. My husband bought a set of three of the unique origins bars one year before vacation and we took them with us to rocky beaches, windswept dunes and rolling oak-dotted hills of the central Californian coast, so any pleasant past associations with the bars must be taken into account.
The bars in question were from the cocoa crop of 2004. The freshness date said they were best before 04/2007.
First was the Guaranda, which is 71% cocoa solids of forastero arriba cocoa from Ecuador. The tasting notes on the back: “Perfumed aroma with fruity, acid notes and floral tones of acacia honey, with milky and exotic wood nuances. Typical personality of the cocoa bean: smooth dark chocolate taste with floral tones of honeyed character.” The ingredients are simple: cocoa mass, sugar, cocoa butter and soya lecithin.
My tasting notes: the scent is woodsy, smoky and a bit like coffee. The surface is smooth and shiny (better than the photo) with a red hint to it. Upon biting into it, it snaps easily and melts quickly on the tongue. The cocoa mass is very smooth, not at all gritty. It’s very dry yet the cocoa butter gives it a slippery, cool feeling on the tongue. I don’t detect much of the honey notes, but the butteryness gives it a sort of empty feeling, like there’s a top and bottom but no middle flavors.
Next was Ocumare, which is 71% cocoa solids of criollo cocoa from Venuzuela. The tasting notes on the back: “Smooth perfumed aroma with tones of exotic wood, nuts and dried fruit as well as spicy nuances. Refined and lasting taste, balanced and round at the same time. Also, aspects of cedar, tobacco and dried plums are particularly noteworthy.” The ingredients are the same as the first: cocoa mass, sugar, cocoa butter and soya lecithin.
My tasting notes: the smell is woodsy with more of a fruit note to it, perhaps apple. The color is a dark and consistent brown with a good snap to the bite. It immediately starts to melt on the tongue. It has a rounder flavor just as the package suggests with more middle notes of sweet apple or apricot (I’m not catching the plum here). It’s a much fuller flavor from top to bottom with absolutely no grain to it. Towards the end there’s less of a dry finish but a nice lingering woodsy note.
For high end 70%+ bars, I think these are the best I’ve tried to date. Though the single origin means that you may never get these bars again, they’re wonderfully balanced with an excellent smoothness. I do think overall that I prefer a blended chocolate to get the full-bodied taste with a multitude of notes (like a chorus instead of a soloist) but if you hadn’t told me that they were single origins, I could still state unequivocally that these are good bars. Where I find so many upscale bars lacking in the cocoa butter/smoothness factor, these bars excel at the melting and without any graininess at all.
I wouldn’t say that they’re worth more than $3.50 per bar though, like you might be charged some places. So if you can get them at a Trader Joe’s or other similar economical location (maybe Cost Plus carries them), they are the best $2 you can spend on a high-cocoa content bar.
Interesting facts from the package: Chocovic is based in Barcelona, Spain and has been in business since 1872.
Rating - 9 out of 10.
Tuesday, June 07, 2005
Name: Chocolate Sunflower Seed Drops
These were a huge surprise. I was in Trader Joe’s over the weekend, enjoying the fabulous views of candy in the frozen foods aisle and these little fellows just screamed “buy me!” and I did. They’re just so adorably cute, with their sunny colors and perfect sunflower seed shapes.
First, I’m a little curious about the actual production of these guys. I mean, it seems like a lot of engineering went into these. The sunflower seeds have a consistent, thin coating of sweet milk chocolate on them and then over that is the thinnest sheath of candy shells. They’re all glossy and still have the little point at one end like a bare seed does.
Because the shell is so thin, they crunch immediately and release that familiar sunflower seed taste along with the sweet balance of the light chocolate. The snackability of these is amazing - I could just shovel them into my mouth all day. Whoops, I think I have!
If you don’t have a Trader Joe’s near you, these, available from Candy Warehouse may be similar. I’m not keen to find out on my own, as the last thing I need is FOUR POUNDS. But I’ll keep my eye out for the little packages.
As candy goes, they are a bit more wholesome than some other choices. A single serving (about an ounce) boasts 2 grams of fiber, 4 grams of protein and 4% of your daily value of calcium and iron. No trans fats at all.
Rating: 9 out of 10
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