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Belgium

Thursday, February 8, 2007

Pralines Leonidas

Leonidas is a classic Belgian chocolatier with a Greek name. They make a huge variety of chocolates (their website says 100) and sell at 1,400 shops around the world (many in airports). Their website also has photos and descriptions of all of their chocolates. I wish I’d known that when I got this huge box, I had no clue what was inside here.

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No matter, it’s all good!

The Pralines Leonidas assortment has a narrow focus on all things hazelnut with a good balance of dark, milk and white chocolate. There were pralin?s, pastes, truffles, croquants, gianduja and even a marzipan or two. It wasn’t all noisettes, there was also a cherry paste and what I believe is a chocolate covered cherry (that red foil one which is the only thing in the box right now). Some had a nice tickle of rum or coffee tipped into them. There were different textures for the hazelnuts - from a thick paste to a near solid chocolate assembly.

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Leonidas runs on the sweet side, but the nut flavors are awesome. The chocolate is smooth and mellow, don’t expect anything strong or vibrant here, just some old fashioned hazelnut goodness. Oh, and the box is pretty cool. It’s a long faux leather box with two lids, the outermost lid locks the box tight with a magnetic strip but when you open it you can still gaze at the chocolate inside through the plastic window on the inner lid.

I haven’t visited a Leonidas store in person (which is odd because there’s one within walking distance of my office), but I imagine they can fix you right up for Valentine’s Day. Personally, now that I’ve tried a wide variety of their product line, I’m going to stick with the dark chocolate items and perhaps try more of the fruit jellies (I actually liked the cherry paste quite a bit and think they’ll do a good job on the others).

Related Candies

  1. Dove Jewels
  2. Leonardi Cioccolatini
  3. CocoaVino
  4. Boxed Chocolates in Short
  5. Caffarel Chocolate Truffle Mushrooms
  6. Caffarel Gianduia 1865
Name: Pralines Leonidas
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Leonidas
Place Purchased: gift (thanks Ernessa & Christian!)
Price: unknown
Size: unknown
Calories per ounce: unknown
Categories: Chocolate, Coconut, Nuts, Coffee, White Chocolate, Belgium

POSTED BY Cybele AT 12:47 pm    

Thursday, January 25, 2007

Astra Flying Saucers

imageYou may find this hard to believe, but I’ve never had Satellite Wafers, UFOs or Flying Saucers before. I’m not sure why, but for the longest time I didn’t actually know what they were.

For the most part I thought they were toys. That they were some sort of technically edible wafer with a toy or prize inside. (Shows how much I was paying attention.)

I’m certain I’m not alone in my confusion about what they are, so I’ll try to demystify them.

image

The wafers are made up of two disks of slightly foamed corn starch (kind of like communion wafers or that stuff that they put on the tops of Torrones). They’re dome shaped to hold a little reservoir of powdered candy. You can shake them and they make a light rattling noise. The powder is a slightly foaming white dextrose candy kind of like a Pixy Stix.

The brand on these is Astra and they’re made in Belgium. I get the impression that there are a couple of other brands out there, including Gerrit’s Satellite Wafers, which are also made in Belgium ... so maybe there’s just one factory out there in the Belgian countryside cranking away on these traditional European novelty sweets.

The wafer itself is rather delicate and can crack if it’s fresh (and just get soggy and bendy if it’s not). This would explain why there was some candy powder in my bag of 35 pieces. Only two, as far as I could tell, had let loose their contents. The wafer is ever so slightly sweet but basically unflavored. If there’s an acceptable style to eating these, I missed that indoctrination as a child and can only say that I take a bite out of the Saucer, eat the little wafer and then dump the contents onto my tongue.

The powder is uncolored and tastes a bit like green apple (again, there could be different flavors ... or not). Sometimes I tossed the other half of the wafer, sometimes I ate it. The powder inside has a slight fizz to it, not quite as strong as Zotz. In fact, sometimes it wasn’t fizzy at all, sometimes it was absurdly fizzy.

Now that I’ve had these I’m sorry I didn’t seek them out as a child. They’re basically disk shaped Pixy Stix only you can eat the container they come in. I’m guessing the wafer also somehow offsets the huge sugar rush you would ordinarily get from straight dextrose.

You can read more about Astra Sweets who made these here, but it appears that Astra Sweets took over Belgica TOP, the originator of the Flying Saucer some years ago.

Name: Flying Saucers
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Astra Sweets
Place Purchased: EconomyCandy.com
Price: $1.79
Size: 1.54 ounces
Calories per ounce: 104
Categories: Chalk, Carbonated, Sour, Belgium

POSTED BY Cybele AT 10:40 am    

Saturday, November 11, 2006

CocoaBella “World’s Best Box”

Yesterday I told you about the Night of a Thousand Chocolates. Today it’s all about the “World Geatest Box of Chocolates” and the Artisan Picks of 2006 from CocoBella.

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The box is interesting. It has a heavy focus on nuts with half of the offerings featuring nuts in them (hazelnuts as the top favorite).  Here’s the lowdown:

DSC05028r - Marquise de Sevigne Praline Noisette - France (Hazelnut paste enrobed in Chocolate) - mellow with a sweet and smooth paste center with a healthy dose of hazelnut but really not a sugary sweetness (or so it seemed).  It balanced really well with the thin coat of rich chocolate. The nicely toasted nut on top gives this candy my pick as the candy I would most like to wear as a hat.

DSC05038rMarquise de Sivigne Orange Amer - Belgium (Orange ganache in Dark Chocolate) - This one was fascinating. It tasted like orange juice - more like a whole orange than a caramel or ganache. It was kind of like the custardy filling of a lemon meringue pie (only orange) because of the tart bite to it. The mellow dark chocolate with its bitter bite pulled it all together.

DSC05025rKnipschildt Chocolatier Hannah - US (Liquid Caramel with Pink Hawaiian Sea Salt) - this one doesn’t look like much. I’d never had a Knipschlidt chocolate before, so I thought this would be interesting. It truly was. Lately I’ve been eating a lot of salted caramels and this one was interesting. The center was a soft, custardy caramel with a good rounded sugar flavor, maybe with a hint of molasses. The salt was not too much and did actually have a little mineral hint to it.

DSC05036rMichel Cluizel Vesuve - France (Madagascar Dark Chocolate Ganache) - A simple single origin dark chocolate truffle. It was soft and had a good mix of bitterness, acidity, dry finish with smoke and woodsy notes. I realized that my less than stellar experience with the Cluizel nibby bar last year should not dissuade me from trying more of their truffles.

DSC05019rCorne Port Royal Rocher Noir - Belgium (Hazelnut Praline in Dark Chocolate)  - another hazelnut chocolate, this one was more like a hazelnut halvah. It had an interesting crystallized texture. The nutty flavors combined really well with the shards of sugar, though I would have preferred a little more toasty caramel flavor to it. The chocolate was nice and mild and set off the sweetness really well. It was a good chocolate, but I don’t know if it’s among the best hazelnut chocolates I’ve ever had. (And I’m the girl who likes Perugina Baci.)

DSC05022rCharles Chocolates Almond Cluster - US (Lightly Salted Roasted Almonds in Milk Chocolate) - it’s not the most elegant looking piece of chocolate, in fact, there’s very little chocolate here at all. Everyone keeps going on about how nicely Chuck Siegel roasts his nuts, and though I agree, the milk chocolate just isn’t doing anything for me here. Too sweet. (Have no fear, I’ll say nice things about Chuck’s nuts in a few days when I get to that review!)

DSC05003rCary’s Toffee - US (English Toffee topped with Almonds) - I was surprised to see toffee there. I was also pleased. This generous bar has a wonderful caramelized scent with an immediate hit of butter. The toffee itself had a wonderful gentle cleave, breaking into shards when bitten. The dark chocolate really helped to bring out the darker smoke notes of the sugars. The extra nuts on top could stay or go as far as I was concerned, in fact, they kept falling off.

DSC04999rMaglio Tartuffini - Italy (Caramelize Dark Chocolate Almonds) - chocolate covered almonds rolled in cocoa. Simple. The nuts were more like the buttery

Carmona

Marcona ones I’ve had at tapas bars, and the different flavor of them and density of oils really set off the slightly salty zing of the cocoa outside.

DSC05009rChristopher Elbow Strawberry Balsamic - US (Strawberry Puree with Caramel and Balsamic Vinegar) - a lovely looking candy with an inventive design that really screams balsamic vinegar. But here goes ... I’m not fond of vinegar and chocolate. I’ve tried a few in the past year and maybe there’s one out there that will make me happy, but this one isn’t it. The center was a little too tart for me and the white chocolate a little too sweet. I think I would have preferred everyone compromising a bit in the middle. Perhaps a milk chocolate and a caramel with more butter to balance the acids.

DSC05015rChristopher Elbow Aztec Spice - US (5 Spice Blend with Ancho and Pasillo Chilis) - this one was lovely, one that I’ve actually had several of now. The spice is mellow and robust at the same time. I could make out the caramelized flavors of the roasted chilis and the cinnamon and allspice gave it a good woodsy boost.

DSC05006rChristopher Elbow Rosemary Caramel - US (Caramel infused with Rosemary) -  The caramel in here is the slow flowing kind with a slight grain to it and a strong infusion of rosemary. However, the white chocolate added no vanilla balance but a pure sweetness that just drowned out the balsam qualities. This chocolate with its eighties style gemtone brushstrokes of color gets my pick as the one that I would least like to wear as a hat.

DSC04993rValentino Framboize - Belgium (Whole Raspberry with Raspberry Buttercream) - I was really looking forward to this one. I have to say that it didn’t look very appealing to me, but the thought of a whole raspberry made me look past its bulging belly like a boa constrictor digesting an elephant. Aside from that, it was nice and floral with a really good raspberry flavor, but again too sweet for my tastes. I wanted more chocolate and less of the buttercream, I guess.

DSC04997rMarquise de Sevigne Creme Brulee - France (Caramelized Butter Ganache) - More like a praline than the custard I was expecting (like the Kee’s one I tried in NYC). Caramelized, a little grainy but rather light. Tastes a bit like coconut but not in a bad way. It kind of grew on my after I got past my expectations. It was more like the sugar crust of a creme brulee than the custard itself.

DSC04982rAmadei Supremo - Italy (Milk Chocolate Espresso Ganache) - simple and divine. I’d leave it at that, but the way I’ve laid out this page I kind of have to go on about each one the same amount. It’s not the prettiest one of the bunch, being from a rather common stock mold, but the milk and mellow ganache go well.

DSC04988rMaglio Stuffed Fig - Italy (Almond and Lemon with Fig) - when Michael Freeman was presenting the box and he got to this one I was just itching to bolt across the room to wolf one down. Billed as a dried fig stuffed with candied lemon and almonds, I was pretty much sold. Upon trying it was I in love with the figs and chocolate (as I’d already been downing the Trader Joe’s ones in my motel room earlier in the day) but didn’t get the lemon and almond notes I was promised. Don’t worry, I didn’t demand my money back. The dark chocolate was absolutely wonderful. I am surprised that I actually shared this with the neighbors (it’s pretty big and easy to cut into pieces) but I felt bad because someone pointed out that Amy spits out a lot of stuff I give her.

DSC04979rMichel Cluizel Champignon Caramel - France (Caramel Mushroom with Almond Praline Cap) - Were you wondering if I was saving the best for last? There actually aren’t in any particular order (I think the order I took the photos in). I didn’t know what it was, I think my mind was still on the fig thing when it was mentioned in the presentation. It looks like a mushroom. The stem is a wonderful firm caramel covered in mellow white chocolate. The cap is a little half-sphere cup of almond praline (like the florentine cookies) filled with a truffle ganache and then coated in chocolate. Genius. Cute and absoutely an incredible combination.

There was another walnut item in the box which I didn’t try.

On the whole, the box isn’t my favorite. However, after sampling the wares at CocoaBella, I know that Michael Freeman has good taste. I find boxed chocolates frustrating on the whole, because there’s usually such an assortment, as in this one, once you hit on a favorite you’ve eaten it and have to move on. The good thing is that it’s a great cross section of a lot of different chocolatiers that I probably never would have recognized before that are now on my “seek out” list.

So, my tip is, if you have the money, dive in and take a chance. If you don’t and you still want to explore, try the CocoaBella “Build a Box” feature on their website (or go into the store). The pre-selected boxes don’t actually tell you what’s in there but do have some good indicators (Dark Chocolate, Exotics, Milk Chocolate, Truffles and Wine Pairings). I think if I had to pick a box out for myself, I’d try either the exotics or the truffles.

POSTED BY Cybele AT 8:05 pm     Bay AreaCandyChocolatierReviewCharles ChocolatesMichel CluizelCaramelChocolateNutsWhite Chocolate8-TastyBelgiumFranceItalyUnited States

Thursday, October 5, 2006

Brain Candy! (gummi brains)

Brains! Brains! Must eat brains!

image

I don’t have much to say ... they’re gummis in the shape of brains. The colors vary, some with blue in them, some white and pink or red. But they’re all the same fruity, berry flavor.

They’re lovely, if you like to look at brains. They have nice folds and detail, with a good left-brain/right-brain distinction. They’re soft and very fragrant.

I got mine in a large bag of 6.6 pounds. Yes, that’s as much as two actual human brains weigh! I know that the human brain weighs three pounds because there’s a show coming on CBS mid-season called 3 LBS that’s about brain surgeons! (This is different from the piece of information we gleaned from Jerry Maguire that the human head weighs 8 lbs - which I figure includes the skull and eyeballs and stuff.)

If you’re a zombie fan and are planning a big movie extravaganza for Halloween, you probably need 6.6 pounds of brains. I have the large brains here, they’re about 1 3/4” lengthwise, which is a good size for a three-bite brain. They also come in a little, one bite size. I kind of miss the variety of flavors like you get with gummi bears. But the appearance of a good squishy candy brain is pretty good. They’d be fun cupcake toppers, too.

Name: Gummi Brains (Large)
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Lutti
Place Purchased: samples from CandyWarehouse.com
Price: $27
Size: 6.6 pounds
Calories per ounce: 132
Categories: Gummi, Belgium, Halloween

POSTED BY Cybele AT 6:41 am    

Tuesday, July 25, 2006

Trader Joe’s Dark Chocolate

If you’ve ever been in a Trader Joe’s, you’ve probably found the candy overwhelming. You may also have found that they have a lot of house-branded products. Luckily they’re inexpensive enough for you to shrug and throw it in the cart and give it a whirl. I’ve had a few bad experiences, but most are pretty darn good.

I’ve resisted these lilac foiled bars for a long time. They looked a little dowdy to me, and I’m all about the hot new candies. They come in a three pack - each bar is a single portion, so it’s easy to stockpile them, but also to have an immediate fix.

image

The Dark Chocolate bar is smooth and shiny and smells a little smoky and sweet. It has a nice melt, but a smidge of grain/chalkiness. It’s not too sweet and has a slight dry bite to it.

Overall, it’s a good deal and the size of the bars (1.75 ounces) makes it easier to tuck them in your bag for later indulgence instead of a larger 3.5 ounce ones that you often see. Still, if I were looking for fully satisfying indulgence I’d still go for a Chocovic and I also enjoy the Trader Joe’s Organic Dark Chocolate with Pecans and Raisins.

Name: Belgian Dark Chocolate
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Trader Joe's
Place Purchased: Trader Joe's
Price: $1.59 for three bars
Size: 1.75 ounces each
Calories per ounce: 131
Categories: Chocolate, Belgium, Trader Joe's

POSTED BY Cybele AT 5:21 am    

Friday, May 19, 2006

Cafe Tasse: Orange, Extra Noir & Noir Praline

This version of the Cafe-Tasse bars are long and thick and frankly, I prefer this format to the flat ones. It’s more compact and I like a good thick piece of chocolate.

The design on these is quite lovely too. Soft, matte paper with some stylish engraved designs. Easy to read and color coded, too!

image

Extra Noir this super dark 77% cocoa bar is quite rich. Instead of sacrificing buttery smoothness for high cacao, I think they’ve lowered the sugar content, which is just fine with me. The bar has a strong smoky flavor with many hints of tobacco and vanilla. It has a rather dry finish that’s not exactly astringent, but leaves a rather chalky feeling in the mouth. Still, it has a fantastic melt on the tongue, just slipping around in all it’s cocoa-butter goodness. It’s not sweet, but at the same time, it’s not blisteringly bitter - just dense.

Noir Praline this bar smelled much sweeter than the others, and had a rather fruity aroma as well. The dark chocolate shell looked the same as the other bars, but inside it was as sweet. After having the creamy richness of the Baci bar, this one really can’t compare. It’s missing that buttery lightness and depth of flavor. I’m not saying it’s not tasty, it’s just had more sugar and sweetness than hazelnuttiness.

Noir Orange after sampling the super dark bar, this one seemed quite sweet at first. This bar is only 54% cocoa, so there’s plenty of room for that cocoa butter base as well as sugar and an ample supply of little candied orange bits. The candied orange peels threw me, they’re kind of crystallized, so a bit more sharp and hard than pliable and forgiving. The texture mix aside, the orange infusion is intense and profuse. This is nothing like the Terry’s Chocolate Orange. This is a full chocolate experience with a little fruit essence thrown in. After a while I was hoping for the chewy bits of orange peel. This was by far my favorite of the three.

These were a gift but I’ve seen them for sale at Cost Plus World Market, Economy Candy in NYC and online at Chocosphere (the chocolate covered lemon peel looks divine).

Name: Extra Noir 77%, Noir Orange & Noir Praline
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Cafe-Tasse
Place Purchased: gift from HopStudios.com
Price: unknown
Size: 1.58 ounces each
Calories per ounce: unknown
Categories: Chocolate, Nuts, Belgium

POSTED BY Cybele AT 6:06 am    

Monday, May 8, 2006

Dolfin: Anise and Red Pepper

For a long time I was looking for the Dolfin chocolate in two flavors - Green Aniseed and Red Peppercorn. I finally gave up on finding them in stores (and believe me, I’ve been to a lot of stores) and ordered online from Chocosphere (I recommend them).

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Both bars are dark chocolate (52% cacao) and feature more savory flavors than many other bars. I like the packaging because I know I’m not going to be able to finish a bar quickly and it enables me to save it and keep it fresh.

A L’Anis Vert - Dark Chocolate with Green Aniseed - I happen to love the combination of anise/licorice and chocolate. Anise is generally a milder flavor than licorice. In fact, it’s more of the licorice flavor without the sweetness. It’s mellow and woodsy with a little floral note to it. The anise also seems to bring out the vanilla notes in this chocolate. The bar is studded with aniseeds, which is sometimes a little clumsy as they can be quite fibery and crunchy. The anise flavor permeates the chocolate, so the flavor goes through and through with bursts of it around the seeds.

I know that the concept behind the Dolfin bars is that the spice or fruit is actually in there, but I might prefer just the flavor. I felt the same way about the mint bar I tried last year.

Au Poivre Rose - Dark Chocolate with Pink Peppercorn - this bar smells wonderfully peppery and slightly sweet. The chocolate is smooth, dark and has a slight bitter edge. There’s a slight burn to the whole thing and of course the mild hints of peppercorn throughout. The bar is also studded with peppercorns which give the bar a little crunch like a nibby bar with a spicy bite. It’s never unpleasantly hot though. It reminds me of carnations which always have that wonderful sweet spicy smell to them.

This one is definitely a winner in my book, but what’s fun is having them together. It’s a good flavor combination as they’re both woodsy, spicy flavors. I still prefer the chocolate from Dagoba but they don’t really have these flavor combinations, so it’ll never be an apples to apples comparison.

The best indication of tastiness when eating more than one bar is which one is finished first. The Red Peppercorn won by three sections.

Name: Red Pepper and Green Aniseed Dark Chocolate
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Dolfin
Place Purchased: Chocosphere.com
Price: $3.45 each plus shipping
Size: 2.47 ounces
Calories per ounce: unknown
Categories: Chocolate, Belgium, Dolfin

POSTED BY Cybele AT 6:02 am    

Wednesday, April 26, 2006

Dylan’s Candy Bar and Candy Bars

One of the most talked-about candy stores in New York City has to be Dylan’s Candy Bar. Unlike Economy Candy, Dylan’s is all about display and experience. Also unlike Economy Candy: you pay a premium.

imageLocated on Third Avenue at 60th Street - it’s a tony address - though not quite Park Avenue it is kitty-corner from Bloomingdale’s. If I could compare the store to something it would be FAO Schwartz. The store is brightly lit and on two levels. The street level boasts a large ice cream bar and featured huge Easter displays when I visited. The ceiling fixtures and shelves are candy themed, with large panels looking like some sort of vine of lollipops growing into the ceiling and large rainbow colored candy canes.

Dylan’s Candy Bar sells a huge range of products, both edible and wearable. The big feature, of course, is candy. The cornerstone is bulk candy and the bins are everywhere. They had a huge selection of all the sugar candy you can think of: gummis, Jelly Belly, Dubble Bubble flavored gumballs and licorice. They have chocolate too, from M&Ms (Colorworks), chocolate covered Oreos and malted milk balls as well as their own line of fine chocolates and flavored Belgian chocolate bars.

imageThere were plenty of folks on hand to help out, none of the lines were very long (I expected the place to be crowded before Easter, but I did make sure to go on a weekday at lunch instead of on the weekend). The salesfolk seemed knowledgeable about the inventory too, which is a pretty big accomplishment with such a wide number of products. The prices for the bulk candies ran about $9.99 and they had some funky stuff, not just in the bulk bins but some fun displays. They had a HUGE selection of PEZ and a great big display of favorite candies chosen by famous people on the lower level. (Frankly, I don’t care much what famous people eat ... I’ll probably care when they ask me to do a custom mix.) There’s lots to look at and do in the store and I saw some children running around having the time of their lives (and their parents looked pretty pleased, too).

Their website features quite a few regional candy bars, so I was hoping to find an Idaho Spud, but it seems that they were fresh out. But I was able to find my Nut Goodie there and I also picked up a few other items that I’ll write about soon. There were also some funky items in the bins, like banana flavored gummi bears and a large selection of candy sticks in a wide variety of flavors and lollipops of all shapes, sizes and colors.

imageAs I mentioned, Dylan’s Candy Bar has their own line of chocolate bars, so I picked up a nice assortment. They come in 10 different flavor combinations, but I picked of the little 1.75” tasting squares as an introduction:

Dark Raspberry - it was a nice dark chocolate bar. Not terribly sweet with a good overtone of raspberry essence to it, but none of the tart bite. The berry flavors mixed well with the earthy and fruity notes of the chocolate itself.

Dark - glossy and dark, there was no indication of the cocoa content here or on the website. It was nice, a little on the smoky side, but very smooth and a tad bit sweet.

Hazelnut - this bar is in the Guanduja-style, the first ingredient is hazelnut paste and the rest of the bar is made up of milk chocolate. It’s soft and creamy and a bit sticky feeling. The overwhelming flavor here is not the hazelnuts but the whole milk powder. The nuts add a level of satisfaction to the bar, but the milkiness just beats the nuttiness out of it to my dismay.

Dark Espresso (unwrapped) - a nice snap but a fair bit of grain in this bar from the ground coffee in it. The coffee flavor itself was good but completely overwhelmed the chocolate flavors and it seemed much sweeter than the Raspberry bar.

Can you tell I’m underwhelmed?

Maybe it started with their frustrating website, maybe I’m spoiled, but I want more info on my purchases. (I had a similar experience in the store.) Maybe I have no idea what a clodhopper is and the clothing ... maybe they could give me info on the fiber content. I want to know how much is in the package, and I want some indication of ingredients. 

Maybe the article I read last year about Dylan Lauren rubbed me the wrong way and that’s colored my evaluation of the store. The NY Times line that got me was this:

Ms. Lauren considers herself the model for the sparkling creature around which her business is coalescing: the Candy Girl, who appears every now and again in conversation. As in: ?The Candy Girl can be sexy and young and thin. Candy?s not about fat people.”

What’s most interesting is that as I was there, I did not see “The Candy Girl” shopping there. I’m not the sexy, young, thin woman she pursues as a demographic (though maybe two out of four counts). As much as she might be positioning herself that way, the store is about kids - the displays obviously acknowledge that as there was quite a bit of the merchandise marketed to the under-four-foot set. While the store makes it socially acceptable for an adult to come in there and make a purchase(s), a destination like this will always be about children.

The other frustration is the price. Candy bars like the Nut Goodie I picked up are $1.49 and the bulk candy, such as Swedish Fish, in a plain plastic bag is $9.99 a pound. The same candy bar at Economy Candy is $.69 and probably about $1.00 at any of the many corner stores in NYC. The same Swedish Fish at Economy Candy were $3.49 a pound. What are you paying for here? Convenience of the address? Packaging? Isn’t that what Ralph Lauren has been selling us for years anyway? Except RL wasn’t taking Levi’s 501s and slapping his own logo on them and selling them for $100 a pair. Is Dylan’s Candy Bar doing that by taking other brands of candy and just dumping them into a clear plastic paint can?

Though I struggle with the the premium I pay at Vosges or Jacques Torres (which is like a fantasy land as well) I can rationalize it because they own their merchandise; they formulated it, they invented it, they make it. When I go into a mega-mart like Target or Toys-r-Us I expect better prices. Dylan’s just throws all of those expectations out the window. Sure, they have their own line of chocolates, but they sell everyone else’s too. They’re just selling you a brand, a bag and a logo. Sure, I have a similar complaint with the candy stores in malls where everything is in bulk bins and they’re selling it all for $8 a pound, whether you’re picking up plain old peppermint hard candies, gummi bears or M&Ms. But when I’m in Santa Rosa, CA, my candy store choices are limited and I accept the premium for variety. Dylan’s is in NYC, one of the most candy cities I’ve ever visited and Economy Candy is a scant four miles away.

I did enjoy browsing the displays, but the frugal part of me couldn’t get over the prices or the sheer gall of selling something that probably cost about $2 a pound wholesale for $10. There were candies there that I haven’t been able to find in other stores, so I appreciate that there were unique items there and there was a wide price range as well so you could get out of there with a bag of candy for under $5 with careful decision making. Part of the attraction of candy for me has always been its affordability and Dylan’s takes that part of the fun away. It’s no longer a simple pleasure, it’s an expensive one.

As the Candy Blogger, I’ll probably return. But as a simple candy consumer, it’s not a place I’d patronize. I found my second home in New York, it’s Economy Candy.

Dylan’s Candy Bar
1011 Third Avenue (between 60th and 61st street)
New York, NY 10021
(646) 735-0078

Name: Dylan's Candy Bars: Dark, Hazelnut, Dark Raspberry, Dark Espresso
    RATING:
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 6 TEMPTING
  • 5 PLEASANT
  • 4 BENIGN
  • 3 UNAPPEALING
  • 2 APPALLING
  • 1 INEDIBLE
Brand: Dylan's Candy Bar
Place Purchased: Dylan's Candy Bar (NYC)
Price: $.50 each
Size: unknown
Calories per ounce: unknown
Categories: Chocolate, Belgium, Coffee

POSTED BY Cybele AT 7:10 am    

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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.

 

 

 

 

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