Wednesday, February 12, 2014
Sweet Treats Cupid Hearts
Though they’re called Sweet Treats Cupid Hearts, they’re also marketed and sold for folks looking for themed candy for baby showers. They come in mixes like pink and white and blue and white. I found mine at Jack’s Wholesale Candy in downtown Los Angeles, but I also saw them at Michael’s and some other party planning shops. I don’t know much about this Sweet Treats brand, the candy itself is made in China but the bag says that it’s packaged and distributed by Metro Candy Sales of Vacaville, CA.
The Cupid Hearts have one of my favorite ingredients list of all time:
So, the first ingredient is the bulk of the candy, and when I say bulk, I’m guessing that it’s more than 90%. Maltodextrin is a polyscaccharide made up of many molecules of glucose (it varies depending on the formulation - it could be as few as 3 or as many as 20). So it’s basically sugar but it’s not quite as sweet as the sucrose we’re accustomed to but has all the calories. There’s very little else to this candy. They’re made by pressing the powder under high pressure, like making pharmaceutical pills and then they’re dumped into a big rotating drum (a panning machine) to get a shiny, colorful coating.
My understanding is that these are vegan (though magnesium stearate can come from animal sources, it’s far cheaper to buy the vegetable sourced version).
The pieces are thick and well formed to look like hearts. The colorful glaze, however, is inadequately applied. The crotch of the hearts on the blue ones were predominantly unfilled gaps. I don’t see this as a feature, just lack of quality control. (They were all like that in the store, the pink and white ones also looked the same.)
The bag smells slightly floral, like a generic fabric softener sheet. The candies have a light crunch, the centers are firm but not too sandy but easy to bite. They are all sweet except for that floral flavor, there’s no tartness, no tang, nothing fruity or spicy that indicates they’re food and not toilet bowl cleaner.
As far as I’m concerned, they’re decorative. You can let people eat them, but I don’t recommend it. It’s not that they’re bad, but at 120 calories per ounce, there are far better things to do with your discretionary calories. At $4.00 for 10 ounces ($6.40 for a pound), I also thought they were darned expensive considering the fact that the same store was selling the far prettier Oak Leaf Hearts for only $2.40 a pound. Even the Wonka Heartbreakers are a better deal.
Update: It’s been suggested that they may be more like sachet beads than candy; they should be placed in little gossamer bags, tied with a bow and then left in the car to keep it smelling fresh.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.