Tuesday, January 28, 2014
Pine Bros Softish Throat Drops - Licorice
Pine Bros Softish Throat Drops were introduced in 1870. The simple formula uses glycerine to soothe irritated throats. By 1930 the company was sold to Life Savers, which was a natural fit, as they had wide distribution and the throat drops were a nice complement to the candy roll line. By the late 1990 the brand was sold several times, lost national distribution and fell into obscurity before disappearing entirely.
Of course consumers didn’t forget about them, and soon there was enough of a groundswell on the internet to get the drops back on the market. In 2011 they finally returned with the most fashionable flavors: Wild Cherry and Honey. The return of Pine Bros Softish Throat Drops really couldn’t be considered complete until the Licorice flavor was also revived.
I find them reliably at CVS drug store chains, though others may carry them as well. It’s nice to see them in national distribution and there was even a commercial on at the top of the Golden Globe Awards to build brand awareness.
The Licorice drops are the same shape and size as the Cherry and Honey. They’re about 3/4 of an inch long and at first seem hard. In the mouth they soften quickly. They’re not chewy, but dissolve smoothly to form a coating, soothing syrup in the throat.
The licorice flavor is clean, with a clear anise or fennel note. There’s no molasses in here, so it doesn’t have all that earthy, minerally flavor that a licorice vine might feature. Instead this is just sweet, light and soothing. They’re much softer when they’re fresh, I opened my bag and let them get a little harder, as I will absolutely try to chew them if they’re soft and should know better than that.
The only issue I have with them is that they use artificial colors ... I’m not sure why, I don’t need them to be black. I don’t notice the flavor influenced by it at all, but why am I paying for that? There is no nutrition panel on the package, this is not food, there is instead the Drug Facts panel which has the directions for use (allow to dissolve in the mouth). They’re made on shared equipment with peanuts and tree nuts but contain no soy, dairy or wheat products.
I could eat these all day. I have been eating them all day. I’m glad they’re back.
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