Tuesday, July 13, 2010

NewTree Dark Milk

New Tree Milk ChocolateNewTree is one of those feel good chocolate companies that balances the desires of the chocolatiers with nutritionists. Most of their products that I’ve tried until now have been their standard Belgian dark or milk chocolate blended with herbs or spices. Things like ginger, coffee, mint or lavender.

More recently they’ve been doing herbal infusions with alpha omega 3 fatty acids - so going more towards a nutraceutical than a simple decadent indulgence. One of the bars that seemed more mainstream is this NewTree Dark Milk 51% Cocoa I found at Target.

It boasts 3x more fiber, a full 51% cacao content and 30% less sugar than regular milk chocolate. I don’t usually expect my chocolate to do anything other than be chocolatey, but I thought I’d give it a try.

The box is simple, an easy to open tab top with a thin silver foil around the bar itself.

New Tree Milk Chocolate

The first thing I noticed was that the bar didn’t look anything like the package image. It doesn’t say New Tree on the pieces. It’s just a generic bar.

It’s a thin tablet, six by four. The snap is good, a little softer than a straight dark but not as soft as some fudgier milks I’ve had. The color is between a dark and a milk.

There’s a definite dairy scent to it, more than a cocoa note. The texture is smooth for the most part and rather light on the tongue. It’s a little sticky and has a cooling effect as it melts. It’s slightly chalky and every once in a while there’s a little fiber to it, or maybe it’s grit.

The cocoa notes are smoky and toasted, a light caramel tone and quite a bit of dairy.

The ingredients list is quite long: sugar, cacao mass, pure cacao butter, (inulin & oligofructose, dextrin) added for fiber, whole milk powder, natural vanilla flavor, vanilla bean powder extract, soy lecithin.

The trick with this bar is that the fiber takes up space that would ordinarily be occupied by sugar, milk or chocolate. The sweetness level of the chocolate is perfect, so the only reason to add more sugar would be because it’s cheaper than chocolate or milk. It doesn’t need more milk and any more chocolate and it wouldn’t really be milk chocolate any longer.

For folks watching their sugar intake, this is an impressive fete. There are 13 grams of sugar in a 40 gram serving, but also 2 grams of protein, 7 grams of fiber & 14 grams of fat and only 170 calories (about 20 fewer per ounce than standard milk chocolate). It doesn’t taste like a compromise and is actually a nice, less sweet but still rich experience. I ended up eating the whole bar, and not just because I was reviewing it.

It’s a bit expensive, but again, for something that’s slightly better for you than the usual candy aisle fare that doesn’t taste like “healthy candy” it would be a nice option.

Related Candies

  1. Green & Black’s Peanut Milk Chocolate
  2. Scharffen Berger Dark Milk (68%)
  3. Goldie’s Premium Carob Bar
  4. Scharffen Berger Milk Nibby Bar
  5. Choco-Omeg
  6. Adora Calcium Tabs
  7. New Tree Chocolates

Name: Dark Milk 51% Cocoa
Brand: New Tree
Place Purchased: Target (Glendale)
Price: $2.99
Size: 2.82 ounces
Calories per ounce: 120
Categories: Candy, New Tree, Chocolate, 7-Worth It, Belgium, Target

POSTED BY Cybele AT 12:46 pm Tracker Pixel for Entry     CandyNew TreeChocolate7-Worth ItBelgiumTarget

  1. I have tasted the bars from Target and I have to say the Dark chocolate is my favorite.  I think that chocolate is natural and healthy in most things but if it says so on the packaging even better.

    Comment by sara on 7/13/10 at 7:43 pm #
  2. I found a box of New Tree chocolates at TJ Maxx.  They were small, individually wrapped pieces in four different flavors: Dark Chocolate, Dark Chocolate & Ginger, Milk Chocolate & Cinnamon, Milk Chocolate & Lavender.  I really liked all but the lavender flavor, I won’t say what that one tasted like to me.  raspberry

    Good to know I can find them again at Target!

    Comment by Ellen on 7/14/10 at 8:38 am #
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