Friday, November 5, 2010

Nestle Tex

Nestle TexRowntree’s created what would be one of the most popular candy bars in the world, the KitKat, in 1935. In the same year they also created the Aero bar. There have been dozens of versions since then even as Nestle’s has taken over the brand and spread the bars worldwide.

It’s odd then to ponder that there is a mash-up bar of the two that’s found in South Africa. The Nestle Tex was launched around 1956 and combines the aerated chocolate of the Aero bar and the crispy filled wafers of the KitKat. I don’t know how the bar got the name Tex.

Nestle Tex

It’s a big chunky looking bar. It’s over 5.5 inches long and a little under one inch square. The wrapping isn’t fancy, just the name of the bar and a satisfyingly accurate cross section of the bar that shows the bubbly chocolate center with a layer of wafers above and below.

Nestle Tex Bar

The bar smells more like sweetened cereal than a decadent chocolate bar. It’s quite light for its size, only 40 grams (1.41 ounces) when you think that a 3 Musketeers bar is 60 grams and has similar volume.

The bar is a little messy to eat. The wafers are crispy but also darn flaky.

The chocolate flavors are disappointing. There’s little cocoa flavor or chocolate texture in there. It’s not grainy or waxy, but certainly doesn’t have a silky smooth melt. The wafers are fun and distinctive, though not quite KitKat-like since they’re wider and have a more distinctive cream filling. The Aero layer is lost in the mix, it’s light on the chocolate but I didn’t really get the same airy melt and bubbly texture because of the fact that I felt obligated to chew the wafers.

Mostly I’m disappointed in the poor quality of the chocolate (it might be mockolate, it’s hard to tell which ingredients are the chocolate coating and which are the cream filling in the wafer part). I know Nestle is capable of making better chocolate, and since I bought this as an import, it was $2.00. I could buy some really good chocolate for that.

I could see this bar benefiting from other versions, like dark chocolate and flavors like coffee or orange. As it is, I see it as a middle of the road offering. Certainly unique but not better than the sum of its progenitors.

(I found one note in a book about Rowntree that said that the Tex bar was first introduced in Canada in 1955 around the same time as Coffee Crisp but was a flop.)

Related Candies

  1. Nestle Aero 70% Dark
  2. Vanilla Beans KitKat & Bitter Orange Aero
  3. Nestle Lion
  4. Aero
  5. Coffee Crisp

Name: Tex
Brand: Nestle
Place Purchased: Mel & Rose Wine & Liquors
Price: $1.99
Size: 1.41 ounces
Calories per ounce: 143
Categories: Candy, Nestle, Aerated, Chocolate, Cookie, 5-Pleasant, South Africa

POSTED BY Cybele AT 2:56 pm Tracker Pixel for Entry     CandyReviewNestleAeratedChocolateCookie5-PleasantSouth Africa

  1. Looks like a great idea for a candy bar.  It’s too bad they didn’t follow through with great chocolate.  I think that’s Nestle’s downfall with a lot of their products.

    Comment by Mark D. (sugarpressure) on 11/05/10 at 8:06 pm #
  2. I am looking for an australian bar from the 50s called the Tex bar. It had 2 layers-soft caramel and soft mousse-like whip, chocolate coated. It had a browny plaid ‘western’type wrapper.Probably made by Rowntrees, but it wasn’t like the one you have pictured. It had a flavour that no other chocolate bar has been able to match. Any information on the Australian version?

    Comment by jayjaypenny on 1/05/11 at 6:58 pm #
  3. jayjaypenny, I too found this to be the best chocolate bard that I can remember. Not as rich as a Mars Bar, I managed to find an old picture of a tex bar on google searching on images Hoadley’s Chocolates but not same packaging I remember. I recall it being white with the TEX writing and then the other end had bands of colour, brown, not sure about the others.

    Comment by Deb D on 1/31/11 at 11:13 pm #
  4. I grew up in South Africa and left there over 30 years ago. After all this time whenever somebody is coming here from South Africa I always ask them to bring me some Tex Bars. I like to put them in the freezer and eat them when they are icy cold. They are still my favourite chocolate of all time!!!

    Comment by Karen on 6/16/11 at 7:46 am #
  5. As far as I know, it was called the Tex bar because of it’s BIG taste smile

    All the adverts for Tex featured texan style cowboys driving jeeps around on BIG adventures.

    Comment by Octavo on 11/02/12 at 12:42 am #
  6. I think there is a certain way to eat the tex bar as we did when we were kids, you need to use your teeth to “peel off” the chocolate layer around the chocolate and then eat layer for layer with a strong cup of coffee of course

    Comment by Sharon on 3/05/14 at 10:43 pm #
  7. mmmm… that sounds good. I’ll have to try it! Still love my Nestle Tex!

    Comment by Octavo on 3/05/14 at 10:47 pm #
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