Thursday, August 03, 2006
There once was a company that made boiled sweets (hard candies) in Chicago. Founded in 1893, The Reed Candy Company used copper kettles to boil sugar and corn syrup and other things together to create flavorful treats. In 1931 they started making their most famous product, the Reeds’ Butterscotch candy roll. Later they added more flavors including Cinnamon, Root Beer and Butter Toffee.
At some point in their history The Reed Candy Company was bought out by another Chicago area based sweets company, Amurol Confections (known for their novelty gums like Big League Chew and Bubble Tape) ... and they in turn were bought by Wrigley’s (also based in Chicago). The larger distribution chain should have helped, but I still rarely saw them at drug stores or groceries. I usually saw them at newsstands. Reeds continued to be made with startling consistency from the taste and packaging I remember from my childhood.
For those who have never had them, Reed’s are kind of like Lifesavers, except there’s no hole in the middle, just a slight dent. They’re individually wrapped, which makes for extra-sanitary sharing as well as the ability to pop out the individual candies and put them in your pocket for later (try that with a Lifesaver!). They come with eight little pieces in a roll. But what was really extraordinary about them was the incredible amount of flavor packed into such a small candy. Part of this was the exceptional texture - these were high-quality boiled sugar sweets that had very few voids or holes so they were extra smooth on the tongue and dissolved well.
The Butterscotch ones used real butter and had a nice hit of salt to them. Though I’m sure the recipes changed over the years (going with artificial flavors and whatnot) they were still much more flavorful than many other candies.
Cinnamon was not for the faint of heart. The little dented red disk had a smooth and soft mouthfeel at first and then exploded with a very strong cinnamon flavor that could rival an Atomic Fireball. It was like the flavor popped and sparkled with itty-bitty reservoirs.
Other roll candies and mints came in cinnamon and butterscotch but no one else made a Root Beer candy. Soft and spicy with a complex flavor that just made you want to roll the little candy over and over in your mouth. Reed’s Root Beer were my go to roll candy - they had the satisfying freshness of a mint and the tingly “activate those salivary glands” stimulation of a fruit sour.
They were always a 10 in my book. But I guess I ignored them and now they’re gone. Back in April they told their distributors that they weren’t going to be making them anymore and the supply was cut off. There are still a few places you can find a reserves on the web (and happily these hard candies are pretty durable when stored correctly):
I got my last rolls at Powell’s in Windsor, CA but they said that they will not ship nor sell whole boxes at any discount.
UPDATE: Reed’s are coming back. Iconic Candy of New York is working on their final formulations and packaging design and hope to have Reed’s back on store shelves in a limited number of flavors by the end of the year.
You can see the preview of their new candy revivals here. They’re also working on Regal Crown Sours and Bar None.
POSTED BY Cybele AT 6:36 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.