Tuesday, October 6, 2009
Ferrara Milk Chocolate with Almond Nougat
There’s a lot that goes on before our beloved candy hits the store shelves. The same is true with Candy Blog, though it probably looks like all I do is play with candy, take photos of candy and of course eat candy. I also read about what’s going on in the candy business and of course visit trade shows and talk to candy companies, distributors & retailers.
One of the things I always found curious about the American candy business is how some foreign candies are represented in the United States. One such oddity was that the American distributor for Toblerone and Cote d’Or (owned by Kraft) chocolate for two years was Ferrara Pan. Yes, the Lemonhead & Atomic Fireball makers. Well, that deal ended in December 2008. So that left Ferrara free to move into the chocolate bar field without competing with his own interests ... and he’s come up with something that looks familiar yet has its own distinctiveness.
The chocolate is made in Belgium but the rest of the manufacturing is done at the new Ferrara facility in Forest Park, IL. If you like the behind the scenes stuff, you might love this article (which is one of the most blunt I’ve seen about how the candy business is a business and made up of people).
The new Ferrara Imported Belgian Milk Chocolate with Almond Nougat bar has a distinctive shape and a similar construction. It’s an atypical shape (a trapezoidal bar with deep sections) enclosed in a box shaped just like the bar. Yes, it’s a Faux-blerone.
The ingredients are in fact quite nice: milk chocolate (sugar, cocoa butter, whole milk powder, chocolate, soy lecithin and natural vanilla flavor), almond nougat (sugar, corn syrup, almonds, honey, egg white, natural vanilla flavor) plus wheat starch as a processing aid.
Inside the box the bar is sealed in a heavy mylar wrap with the Ferrara “F” crest reminding consumers that Ferrara has been making candy since 1908 on it.
It does smell quite good, sweet and milky with just a hint of the promised honey in the nougat.
Biting into it the first thing I noticed was how packed with nuts & nougat bits it was. My issue with Toblerone has long been the lack of enough bits to satisfy me.
The chocolate is quite milky but surprisingly smooth. The milky flavors are lightly caramelized, so there’s a malty & honey undertone to it. The chocolate comes across as rich, but also a little sweet.
I liked the little almond slivers and crunches and the Italian-style nougat which had a hint of honey and toasted marshmallow flavors. The bits are a little tough and sometimes sticky ... I’d kind of like to try the milk chocolate without the nougat & nuts. (Ferrara is planning on making sectioned chocolate balls a la Terry’s Chocolate Orange later this year as well.)
I’d say this is a great addition to a rather open segment of the candy shelf - better than a standard Hershey’s with Almonds and rivaling Toblerone without the price tag. I paid $1.99 for this bar ... on the shelf next to it was Toblerone, for $2.79 each. The fact that it’s all natural (no artificial vanilla flavor in there) is a bonus.
POSTED BY Cybele AT 11:51 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.