Monday, October 11, 2010
The Cadbury Flake has been made for 90 years by Cadbury and has a clever little story to go with it. The story goes that a line worker in the Cadbury factory noticed that the over-run of the one their molds made little folded sheets of chocolate that was a tasty way to eat the chocolate. They’re billed as The crumbliest, flakiest milk chocolate..
I’ve had a few of the Flake bars over the years and never quite understood them (and preferred the versions that were dipped in chocolate). They seemed chalky and sweet but not chocolatey. So I thought I’d give it another try. I got a hold of a very fresh bar (expires February 2011).
The ingredients are similar to all of the Cadbury’s UK milk chocolate offerings. This bar was made in Ireland and contains: Milk, sugar, cocoa butter, cocoa mass, vegetable fat, emulsifier, flavoring. Milk solids are listed at 14% and the cocoa solids are 25%. So it’s a lot of chocolate and milk ... but there’s also a little bit of vegetable fat in there, which by United States FDA standards means that this doesn’t qualify as real chocolate.
Again, I’m coming to this bar with an outsider’s perspective. I didn’t grow up with it and I’ve never seen any advertisements for the bar. So taken at face value, the idea of a bar made of chocolate shavings is interesting, I like it when I find a pile of chocolate shavings on my dessert. The reality of the bar isn’t quite as attractive. It reminds me of elephant skin. It’s about six inches long and holds together well.
It smells a bit like cheesecake instead of milk chocolate. The dairy tang is like yogurt or cream cheese. It’s a bit crumbly upon biting, but not as bad as I’d feared. The texture is soft and chalky, but not quite fudgy. It dissolves more than it melts. It’s not sticky sweet, I think the milk notes cut that, but the cocoa isn’t quite as apparent for such a high cacao milk chocolate (as far as American chocolate goes for comparison).
The crumbly texture doesn’t feel decadent or indulgent to me, it just feels old or stale. The sour note to the milk wasn’t pleasant (though I can imagine becoming acclimated to it).
The bars are marketed as a low calorie, highly pleasurable experience. But they’re hardly low in fat, they’re about normal at 150 calories per ounce for chocolate, it’s just the portion that’s small at only 1.13 ounces per bar.
This bar is just a little shorter than the plain version, about 5 inches. It’s also made in Ireland.
The scent is a little nuttier, but still have the dairy note. This one also had a little more cocoa to it.
The bite was softer and the hazelnut was immediately apparent. There were little hazelnut bits and a nice roasted flavor overall. It seemed a bit moister and a bit fudgier ... but it also felt sweeter. So much so that my throat was seared by it after consuming half the bar.
I understand that these bars are remarkably different than others, but it’s just not something that appeals to me. The dryness just takes away all the fatty mouthfeel for me. I’m not keen on the fact that they’re not real chocolate, considering how expensive they are in the States, for that money I’ll get something that really pleases me.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.