Tuesday, August 2, 2005

Flake Dipped

Name: Flake (Dipped)
Brand: Cadbury
Place Purchased: Cost Plus
Price: 45 cents (on sale!)
Size: 1.38 oz
Calories per ounce: no nutrition info on package
Type: Chocolate (Milk)

I was a little unsure of this bar. I picked it up after seeing it mentioned on stellabites. The bar is basically shavings of milk chocolate curled together into a log and dipped in chocolate. The log is big, like a large, long Tootsie Roll. It’s kind of like the Aero bar, in that they’re introducing air into the chocolate.

At first I found the bar chalky. The extra air seemed to make it taste more like dairy and less like chocolate. But as I got into the bar I found it very compelling and at it all in one sitting. This is Cadbury milk chocolate, so expect it to be very sweet (the package says it’s 22% cocoa solids and 22% milk solids ... I’m guessing the rest is sugar and cocoa butter) and milky.

My only issue with Cadbury and other European-style milk chocolates is that they taste distinctly of powdered milk to me, not a pleasant taste in my view. Because of the extra air in this bar, that milk protein/lactose flavor wasn’t as apparent. The trick with this bar might be to let it melt in your mouth instead of chewing it up.

I’m curious to try their white chocolate bar, too.

Interesting fact from the package: this bar was made in South Africa.

Rating - 7 out of 10

POSTED BY Cybele AT 9:36 am Tracker Pixel for Entry     CandyReviewCadburyChocolate7-Worth ItSouth Africa

  1. I never heard of this one before but if it’s 45 cents I’d definitely want to check it out. The composition sounds little strange - aerated chocolate dipped in chocolate?

    Is it only at Cost Plus or have you seen it elsewhere?

    Comment by Bryan on 12/31/69 at 4:00 pm #
  2. Cybele's avatar

    I’ve never seen it anywhere else and I was kind of on a mission to find it.

    I’ve heard that some upscale grocers will carry Euro candy, like Bristol Farms and sometimes Gelsons. I did see Aeros at Bristol Farms last time I was there and some other Cadburies.

    I’m sure there are places on the ‘net that sell them. Probably a Canadian company is a good bet so you don’t have to pay airmail charges.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  3. I’m not a big fan of Flake but I’ve never had the dipped one.  Andf 45 cents is cheapo, wee!  (No World Markets around my area though, grr.)  I just remember that the chocolate tasted so…flakey.  I’m fine with Aero but Flake is like crumbled dry chocolate bits and I don’t see the big appeal.  MEEH, candy is still candy, aka yummy.  smile

    Comment by Robyn on 12/31/69 at 4:00 pm #
  4. I had these in England, and they are lovely when they are really fresh…like…not having been shipped from South Africa to the Cost Plus warehouse, and then finally put on the shelves.

    May I recommend
    India Sweets & Spices
    3126 Los Feliz Blvd
    Los Angeles, CA 90039-1507
    (323) 345-0360

    for a HUGE assortment of UK candies/chocolates.  Not cheap, but flavors I’ve never seen.

    Comment by Anonymous on 12/31/69 at 4:00 pm #
  5. Cybele's avatar

    It’s funny you mention that anon about freshness. As I was throwing out the wrapper, I noticed that it expired this month. That’s probably why it was on sale.

    I am definitely going to check out India Sweets and Spices! Thanks for the tip.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  6. hmm ive tried the flake dipped but have you tried twirl? it tastes exactly the same

    Comment by suze on 12/31/69 at 4:00 pm #
  7. cool, i’ll have to check bristol farms next time i’m up in pasadena, bit of a drive but i go there once in awhile… I hit the Cost Plus as well once a year or so.

    Comment by Bryan on 12/31/69 at 4:00 pm #
  8. In England I had the undipped kind as garnish in vanilla ice cream straight from the old-fashioned ice cream vendor.  Awesome!

    Comment by Anonymous on 12/31/69 at 4:00 pm #
  9. Cybele's avatar

    anon, I think it’s be a great complement to ice cream, as the air in it would make it quicker to melt, especially when combining with ice cream.

    suze - I’ll keep my eye out for twirl, who knows, maybe that India Sweets & Spices will have it.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  10. Having read your review has gotten me crazy about trying this product! I loved it, and the texture reminds me of my favorite chocolate bar I had as a kid in Brazil.  Here is a good picture of it (we didn’t have that particular brand, though).

    I went to Cost Plus at S. Monica and Westwood yesterday, and I purchased the milk and dark chocolate varieties. YUM. The product off sale is a little bit pricey, though: 2.29 ea! But of course I HAD to have both! smile

    Oh, they had Twirl over there, too (shoot, now I have to go back for it). And a delicious “Chunky” NestlĂ© white chocolate, called Milkybar. Goodbye, PMS! smile

    Comment by Flavia on 12/31/69 at 4:00 pm #
  11. P.S. my dark chocolate Flake bar was made in Australia.

    Comment by flavia on 12/31/69 at 4:00 pm #
  12. On our just-concluded trip to Africa, we found the undipped version of this bar in Arusha, Tanzania and enjoyed it so much that when I found it at Heathrow Airport in London we snapped up a couple of the dipped versions. Yummy!

    Comment by Will on 12/31/69 at 4:00 pm #
  13. Flake DIPPED? Naaah, that spoils the fun! Since I was a little kid, Flakes have been imported treats, and we’d have to eat them over a plate, because the whole point of a Flake is that it flakes. You can litterally pull chunks off the side and have other bits break off and scatter up to a foot away.

    My family is from SA so my parents grew up with them- including the flake-in-an-ice-cream trick! I’ve wanted to try that for years but haven’t found a place in the US that makes them.

    More tips for finding British candies: Big cities and/or specialty stores (NYC & Sally Lunn’s, respectively) will often carry them, some large grocery stores (Super Fresh, oddly enough), and try Disney’s Epcot! (British pavilion, of course…)

    Comment by Shen on 12/31/69 at 4:00 pm #
  14. Huh, I just found out that UK flakes are different to what we have here in NZ - one is made with cocoa butter (ours) and the UK one is made with some other synthetic stuff.

    Flakes in cream freeze are the best (I have no idea what cream freeze translates to in US english but it’s like really rich whipped icecream and they ‘pour’ it from a big machine into your cone - rather than scoop it like icecream)

    You have to have them fresh and the treatsize ones are the best - nice and small so you don’t get an overload of sweetness

    Comment by Anonymous on 12/31/69 at 4:00 pm #
  15. Funny, in UK english “cream freeze” is “ice cream” or if you’re happy with brand names “Mr Whippy ice cream”... A cream freeze / ice cream cone with a flake in is called a 99 - most people think it was something to do with the original price, but according to Cadbury themselves it was to appeal to the Italian vendors!

    Comment by Simon on 12/31/69 at 4:00 pm #
  16. Cybele's avatar

    Maybe this cream freeze stuff is more like what folks in the states call “soft serve” or “frozen custard”. Both are not quite ice cream, but a frozen dairy treat that can be dispensed by a machine instead of scooped like ice cream or gelato.

    Comment by Cybele on 12/31/69 at 4:00 pm #
  17. > The trick with this bar might be to let it melt in your mouth instead of chewing it up.

    Why would you -ever- chew it up?????

    Comment by mackey on 3/26/06 at 11:04 am #
  18. NZ’s comment refers to a Flake stuck in soft-serve ice cream. I can’t believe the other South African missed this. We called this combination Choc 99. I think the name comes from the fact that the soft serve ice cream with the Flake inserted costed 99cents. Yes, a long time ago.

    Comment by Jon Isaac on 9/25/07 at 5:14 pm #
  19. Don’t know if you guys ever found a place here in the US that carries these, but there is a little shop in Aiken, SC called The Curiosity Shop.  You may be able to order from them.

    Comment by Dale on 1/06/09 at 8:15 am #
  20. The regular Flake is better. Still better than anything made in the US.

    US candy is inferior to Europe because they try to make their candy as cheaply as possible. They use the cheapest ingredients and cut corners.

    A Hershey bar would not allowed to be sold in Europe as “chocolate”.  The label would have be changed to something like “Hershey’s Chocolate-Flavored Confection”.

    Comment by bc on 11/01/09 at 12:43 pm #
  21. Cybele's avatar

    bc - That’s funny! Flake doesn’t count as “real chocolate” by European or American standards. They use vegetable oil fillers in it.

    Yeah, I don’t think that Hershey’s is the best American chocolate there is. Not even close. It’s fun candy though. (I also don’t think that Cadbury is great chocolate - again, more of a confection.)

    I don’t consider anything superior or inferior - but I know we all have our preferences. And certainly some of those have to do with nostalgia.

    Comment by Cybele on 11/01/09 at 1:01 pm #
  22. They sell a wide variety of European chocolates at World Market.  Most larger US cities have them and you can order on line.  I buy German (kinder) and British chocs there frequently.

    Comment by lz on 7/15/12 at 7:39 am #
Commenting is not available in this channel entry.

Next entry: Whoppers Twosomes

Previous entry: Haribo Gummi Bears vs Trolli Gummi Bears
















  • .(JavaScript must be enabled to view this email address)
  • Here are some frequently asked questions emailed to me you might want to read first.


    For a daily update of Candy Blog reviews, enter your email address:

    Delivered by FeedBurner






Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.





Facebook IconTwitter IconTumblr IconRSS Feed IconEmail Icon


Candy Season Ends

-438 days

Read previous coverage



Which seasonal candy selection do you prefer?

Choose one or more:

  •   Halloween
  •   Christmas
  •   Valentine's Day
  •   Easter




These candies will be reviewed shortly: