Friday, January 30, 2015
Brach’s Conversation Heart Jelly BeansBrach’s has another new item for their Valentine’s Day line: Brach’s Conversation Heart Jelly Beans. Think about that name for a minute when you consider the product. They’re jelly beans with words printed on them. They’re bean shaped. The words are gushy commands or endearments. There are no hearts. There really aren’t even any conversations. There’s no key on the package for the flavors, there’s not even a description of what the candy is. I consider this lazy. As far as I’m concerned, what happens is the confectioners come up with a product and the marketing and packaging people agree to make the most enticing package they can without actually committing to anything. So there’s no list of flavors, just some pictures of the candy and a name ... plus those obligatory things our government demands like ingredients and a nutritional panel. There are six colors: pink, purple, green, orange, yellow and white. They’re not exactly pastel, like the package shows them, but not quite royal. The little mottoes include: Yours 4 Ever, I [heart] You, Peace, ILY, SWAK, Miss U, Hug Me, and Love. The print was red and hard to read on the orange, pink and purple beans, so only half were conversational, the others were whispering behind my back. White is probably Pineapple. It’s tangy and finishes with a tropical floral note. All of the flavors were odd and evoked a strange association for me. The Watermelon, each time I ate one, left a sort of a hot iron flavor swirling around. Pineapple finished like a cream soda served in an anodized aluminum cup. Lemon reminded me of fresh roasted Hatch chili peppers. There were no actual flavors, just a weird note to each of them that was certainly atypical. I didn’t like these much. I only liked half the flavors enough to pick them out: orange, lemon and pineapple ... if pressed, I would grab a grape. The printing wasn’t very good and the little lines weren’t interesting enough to warrant putting my glasses on to discern them. I will give them credit for adding in something like watermelon, which is pretty uncommon. I might like a little bit of warning next time. Brach’s was part of the Farley’s & Sathers candy company for a few years, but now they’re rolled into Ferrara Candy Company. I actually like a lot of their jelly beans, especially the Lemonhead & Friends Jelly Beans. The unique take on conversation items might simply be something with more flavor than the traditional chalky heart. Instead, the Brach’s Conversation Heart Beans have only slightly bested the wafer based candies ...which was too low of a bar. Related Candies
POSTED BY Cybele AT 5:25 pm Candy • Review • Valentines • Brach's • Ferrara Pan • Jelly Candy • 5-Pleasant • United States • Target • |
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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This was by far the worse purchase in the guise of jelly beans! They all tasted like medicine, bitter and gross. I want my money back. I love jelly beans but have not found a good one since I was a kid. Bad news these are.
Jelly Belly has been making these “conversation beans” for at least a few years now, and I’m sure they’re far superior, and come with a flavor guide, as all their other bean assortments do.
Maybe the marketing appeal of the new product is also in the mystery of the flavors. lol
Thank you for investigating the flavors…so now I do not have to buy them. They sound awful unfortunately- I agree Brachs should know & do better!
What a huge disappointment:(
A lifelong Jelly Bean Connoisseur
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