Friday, July 08, 2011
3 Musketeers Truffle Crisp
A couple of years ago Mars introduced some new candy bars to the United States based on their popularity in Australia. They were called Fling and came in bright pink packages along with lots of marketing directed towards women. They came in three flavor varieties: Milk Chocolate, Dark Chocolate and Hazelnut.
About a year later the test marketing of Fling waned and a new bar came out nationally, the 3 Musketeers Truffle Crisp. The bar is described on the package as whipped-up chocolate truffle on a crisp layer enrobed in real milk chocolate.
The bars are narrow fingers, nicely domed with drizzled chocolate across the top. They’re light, literally - each weights a smidge over a half an ounce. (For comparison, a single Twix finger is about an ounce.) The package says that each one contains less than 85 calories. Well, that’s pretty easy since it doesn’t weigh much. In reality, the calories per ounce are quite high at 155 but the package limits your portion.
The bar snaps nicely with a light cracking sound. The construction is interesting (and this is where the bar is unique). The base is a plank of chocolate meringue. It’s crispy and airy with a light sweetness and hint of salt and cocoa to it. The truffle on top really isn’t - it’s a mix of cocoa and hydrogenated and/or non-hydrogenated palm and palm kernel oils. (In my world a truffle is made of actual chocolate and some sort of dairy fat.) The chocolatey cream is okay, fluffy but a little greasy and flavorless to my tongue. It’s all wrapped in a good amount of milk chocolate. The milk chocolate is sweet and creamy with a strong dairy note to it. It pulls it all together well.
The idea and execution of this is actually really good. I wish the truffle part was better and having had the Fling in dark chocolate, I know this is actually better in dark chocolate.
I actually like these bars, even with all my complaining about various elements of the promotion, packaging and ingredients. They’re unique and inventive, once consumers try them, I think the rest of the weirdness of the rest of it will be irrelevant. It would also be cool if Mars extended the use of the meringue crisp - I could see them as interesting centers for M&Ms, different flavored cream toppings for this bar (like coffee) and perhaps something berry with dark chocolate.
Though there are no wheat ingredients on the list, it is made on shared equipment with wheat (and peanuts) so it’s not technically gluten free, so try at your own risk.
Update 10/29/2012: I just heard back from Mars, they are discontinuing the Truffle Crisp bar. They just weren’t popular enough. My suggestion for those who love the bar is to write to Mars and propose that they bring them back seasonally. So you can stock up.
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