Thursday, August 23, 2007
100 Calorie Packs - How Lazy Are We?
I’ve noted over on Junk Food Blog the growing, and stupid, market for 100 Calorie Packs of food. While it make some sense when it comes to thinks like crackers, chips or cookies that usually come in large packages that make portion control difficult, it’s just plain ludicrous to reinvent the wheel when it comes to candy.
I was at the Ralph’s in Los Osos, California on vacation earlier this week when I spotted this display in the middle of the candy aisle. It’s advertising Mars’ new 100 Calorie Packs for 3 Musketeers, Twix and Milk Chocolate M&Ms.
For $2.50 (on sale, mind you) you get seven (7) servings and about 5 ounces of candy (depending on which one you pick).
While the box is nice and dare I say, elegant, for something like Twix Bars and M&Ms, it’s an awful lot of packaging and space.
But turning around and looking at the shelf below are some crazy candies that have been around and marketed for “lunch dessert” for at least 20 years. They include eight (8) “fun size” bars, which are junior versions of the full sized candy bars, usually around 3/4 of an ounce and 80-100 calories. This Ralph’s had them on sale for $1.25 a package ($1.79 regularly) but I see them often for 88 cents a pack at the drug store.
So while some folks sit around and lament that it’s too hard to control their own portions and the extra packaging and expense is worth it in the fight against obesity, Mars is introducing a solution to a problem that doesn’t even exist in the candy world. Sure the “fun size bars” aren’t all exactly 100 calories, the Twix I looked at were actually 80 calories each, but isn’t the point that people want a treat and not too much temptation?
Yes, there might be math involved if you get the minis in order to create a 100 calorie portion, but hey, math burns calories too!
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.