Thursday, March 18, 2010
Wonka SweeTarts Jelly Beans 2010
Wonka introduced a line of jelly beans back in 2006 (original review). They were matte, opaque pastel jelly beans with a strange grainy shell but familiar SweeTart flavors.
This year the product seems to have been reformulated, though there’s no mention of it on the package which is also redesigned. Readers alerted me that they were different this year.
The 2010 version of SweeTart Jelly Beans are more vibrant and come in the current SweeTart flavors of Cherry, Lemon, Grape, Blue Punch, Green Apple and Orange.
I noticed the color difference before I even took the bag home. They’re more opaque and shinier with consistent colors. They’re at once familiar and a little different.
The version I’ve had before had a grainy and cool-to-the-tongue shell. When I saw these and remembered the comments, I was wondering if Wonka was just using the Spree Jelly Beans which have a harder shell.
The shell is more crisp than the previous version and the flavors seem a little more distinct and intense. They also seem to be more faithful to the flavors of the chalky original SweeTarts disks. But what’s missing is probably the tangy hit that the real SweeTarts have.
As you’ll notice, I found quite a few abnormal ones in my bag. These were a few that had distinctive shapes, quite a few were just larger than what I’d call normal or smaller than what I would have thought should be the target. They all tasted fine - the narrow ones obviously had more shell to them proportionally.
They’re still nice - the grape is much better as it is tangier now. I enjoyed the citrus flavors even though they weren’t particularly sour. Green apple is okay, though bland and I usually pick out the cherry and blue punch ones but if I ate them it’s not the end of the world.
In the end, the update is definitely different but I wouldn’t call it an improvement. I think it brings them more in line with what I’d expect from a product extension but still not as good as actual SweeTarts. Now if they could only do the SweeTarts Chicks, Ducks & Bunnies with all the flavors of SweeTarts we’d have something to talk about.
The versions I’ve tried before (2007 & 2008) were made in Canada. This bag was made in Mexico. There are no allergen statements on the bag, so they may be nut free/gluten free and contain no animal-derived products.
POSTED BY Cybele AT 11:42 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.