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Friday, March 5, 2010
Wonka Exceptionals Domed Dark Chocolate
They’re the third item in the new launch of the better quality Wonka chocolate products hitting store shelves now. The ingredients are all natural, the packaging revamped and the quality vastly improved. Now that I’ve tried all three varieties I can say that they’re right, the quality of the chocolate is much better. The chocolate is smoother, has a bolder flavor and of course the fact that the ingredients are better should make it easier for families to choose Wonka. I’ve compared them before to Dove and Hershey’s Bliss - but what these have going for them is that the packaging is all about imagination - the bright striped foils are going to appeal more to kids than the sedate and elegant positioning of Dove or Bliss.
The pieces themselves aren’t quite as stunning to look at as the other two Exceptionals. The little domed blocks don’t stack either. I was hoping for some glossy dark chocolate, and while it’s tempered properly, the piece looks like well worn coat button instead of a sumptuous piece of dark chocolate.
The dark chocolate flavors are quite sharp. It’s acidic without being tangy, not quite chalky but a little dry. It’s smooth but I wouldn’t characterize it as the same silkiness as the milk and white chocolate from the Waterfall version. There are berry and raisin notes to the cocoa but nothing overtly complex. It’s toasty but not so dark that it’s roasty and too bitter like black coffee. The sweetness is pretty overwhelming, sugar is the first ingredient on the list. As a dark chocolate, it’s very accessible, and probably won’t dissuade children from eating them. They remind me of eating chocolate chip cookies - the melt is similar to that in a fresh cookie. I think Nestle has done a great job of reinvigorating the brand. It takes more inspiration from the original books and taps into the dreamy quality that Wonka has evoked in every kid who every kid who’s read it. Related Candies
POSTED BY Cybele AT 8:08 am
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Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.
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Commenting is not available in this channel entry.I’m really curious about your take on the marketing of these. They are going the opposite direction from the Dove/Bliss “sophisticated” message with the packaging, but you are comparing the chocolate favorably, and the price is higher. Who is supposed to buy these? They seem expensive and big for kids to buy for themselves; is it about parents who want to buy “quality” candy for their kids? But these parents are choosing organic/natural, not mass-market. I’m confused. Any insight?
what stores can you purchase these candy bars at?
I found these at Walgreens this week. They had all three on display at the register on sale at, I believe, 2 for $5.00. Cybele, you’re right about the one with the toffee bits and cookie bits being really sweet. I think it would have been better if the pieces had been bigger and the chocolate not so sweet. The sweetness overwhelmed any other taste it may have had.
The dark chocolate one was a little bit better. And once again you’re right on the money about how they remind you of chocolate chip cookies. Eating this one was like grabbing a handful of Nestle Tollhouse Chocolate Chips!
I haven’t tried the third one yet, as I’m a little weary of the white chocolate. White chocolate usually makes me nauseous. I’m hoping that these famed ‘Golden Tickets’ though aren’t a part of the wrappers themselves and are separate, as I forgot to check for them. From what I can tell, there are supposed some tickets for lesser prizes as well and not just the 5 trips.
The wrappers sure were neat though. Very flashy and eye-catching. Although I was a little disappointed that the UPC code does not look like it does on the bags. lol…
The domed dark chocolate pieces are a little bit of heaven, in my opinion. I recently told a friend that they make my eyes roll. Not too bitter, but satisfying at just one piece, so I don’t tend to overdo. I bought them at our local Publix super market @ $4.29 per bag.
hey i hate this candy its discusting
I just got the domed dark chocolate - on sale at Shop-Rite for 99 cent for a bar (normally $1.99). It was good, but sweet for dark chocolate.
Dove are made here in NJ, so I will probably stick to them - plus the serving size is easier to manage. Dove is a little better, but I like to try different makers’ chocolate - AS LONG AS THERE IS NO PARTIALLY-HYDROGENATED OIL IN IT!
Too bad that I can’t find these now..:(
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