Friday, March 05, 2010
Wonka Exceptionals Domed Dark Chocolate
They’re the third item in the new launch of the better quality Wonka chocolate products hitting store shelves now. The ingredients are all natural, the packaging revamped and the quality vastly improved.
Now that I’ve tried all three varieties I can say that they’re right, the quality of the chocolate is much better. The chocolate is smoother, has a bolder flavor and of course the fact that the ingredients are better should make it easier for families to choose Wonka. I’ve compared them before to Dove and Hershey’s Bliss - but what these have going for them is that the packaging is all about imagination - the bright striped foils are going to appeal more to kids than the sedate and elegant positioning of Dove or Bliss.
The pieces themselves aren’t quite as stunning to look at as the other two Exceptionals. The little domed blocks don’t stack either. I was hoping for some glossy dark chocolate, and while it’s tempered properly, the piece looks like well worn coat button instead of a sumptuous piece of dark chocolate.
The dark chocolate flavors are quite sharp. It’s acidic without being tangy, not quite chalky but a little dry. It’s smooth but I wouldn’t characterize it as the same silkiness as the milk and white chocolate from the Waterfall version. There are berry and raisin notes to the cocoa but nothing overtly complex. It’s toasty but not so dark that it’s roasty and too bitter like black coffee. The sweetness is pretty overwhelming, sugar is the first ingredient on the list.
As a dark chocolate, it’s very accessible, and probably won’t dissuade children from eating them. They remind me of eating chocolate chip cookies - the melt is similar to that in a fresh cookie.
I think Nestle has done a great job of reinvigorating the brand. It takes more inspiration from the original books and taps into the dreamy quality that Wonka has evoked in every kid who every kid who’s read it.
POSTED BY Cybele AT 8:08 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.