Monday, November 3, 2008

Wilbur Milk Chocolate Crisp

Wilbur Chocolate Co.Though I obviously love candy, it’s pretty rare that I go out of my way to buy it. I just look for it wherever I happen to be. After all, the best thing about candy is its ubiquity.

The exception is the Wilbur Chocolate Factory with its little museum and factory store in Lititz, Pennsylvania. First, Wilbur chocolate products are not easy to find, especially since I live on the other coast. Yes, I can order online, but shipping costs and the possibility of melting always makes it a nail biting adventure for me. Second, the prices there on all the products in the store are fabulous. The website & catalogue offerings are spare, but in their little store they don’t just sell their own chocolate products, they also have pre-packed bags of candy favorites such as gummi bears, mint creams, Swedish fish, and various hard candies.

They also feature products like their own fudge and chocolate-covered site-made goodies (my sister got some chocolate covered marshmallows). I also found barley sugar candies and a local brand of a coffee crunch bar. The store is neat and clean, the service great and the candy is always fresh. So even though my sister lives an hour away, while there everyone (my sister, sister-in-law & mother) indulged me on the little diversion on a crisp fall afternoon. (We also went to Hershey’s Chocolate World and up to the Hotel Hershey for drinks.)

Wilbur's Milk Chocolate CrispOne of the items on my list when I got there was the Wilbur’s Milk Chocolate Crisp.

This big bar is 2.25 ounces and packaged simply and classically in a paper-foil wrap and a creamy yellow sleeve.

As part of my search for the best crisped rice bar, this was one that I was looking forward to. I was a little worried though. I’ve tasted, literally, thousands of different candies since the last time I had a Wilbur’s Milk Chocolate Crisp bar. Would it still hold up?

Wilbur's Milk Chocolate Crisp

The first plus right away is that it’s a thick bar. I like a bar with depth to hold the crisped rice - I like my rice to get completely enveloped in the chocolate.

Next, the sections were easy to break for sharing or portioning.

The chocolate smelled a bit like milk and mostly like malt. Another great sign.

The chocolate is sweet, melts quickly and is much more silky than most other bars I’ve had lately, including the upscale ones. Yes, there’s a lot of fat in there, but I consider that a selling point as well.

The rice crunchies are a little small but plentiful enough. They have a little bit of salt and a good bit of malt as well.

The flavor combination is excellent, the textures meld well. It’s simple, it’s nicely done. I can’t resist. The Ghirardelli uses all-natural ingredients, this has some vanillin in it instead of vanilla plus some mono-diglycerides in the crisped rice.

I bought two of these bars and am regretting that I didn’t get more as they are both gone now. They were $1.59 at the Wilbur store and I would happily pay $2 for them at my local drug store chain.

Related Candies

  1. Isle of Skye Seeds of Change Milk with Crispies
  2. World’s Finest W.F. Crisp
  3. Hershey’s Miniatures
  4. Nestle Crunch (Now Even Richer Milk Chocolate)
  5. Wheat Chocolate
  6. Charles Chocolates Bars
Name: Milk Chocolate Crisp
  • 10 SUPERB
  • 9 YUMMY
  • 8 TASTY
  • 7 WORTH IT
  • 4 BENIGN
Brand: Wilbur Chocolate Co.
Place Purchased: Wilbur Factory Store (Lititz, PA)
Price: $1.59
Size: 2.25 ounces
Calories per ounce: 151
Categories: Chocolate, Cookie, United States, Wilbur

POSTED BY Cybele AT 1:00 pm Tracker Pixel for Entry    

  1. I have been to Wilburs and oh what a wonderful day. My friend and I enjoy the history taught almost as much as the chocolate we bought!

    Comment by Chris on 11/03/08 at 2:35 pm #
  2. I grew up near there, and nobody ever talked much about Wilbur’s. I mean, Hershey’s practically owns the area.  But, in the 80’s, my brother, a food microbiologist, got a job there.  Suddenly, I was awash in Wilbur Buds and wondering where they’d been all my life.  Now I live 400 miles from there, but whenever I go to PA to visit family, I make that side-trip to Lititz to grab a few bags of buds. Thanks for making me smile and remember.

    Comment by n at on 11/04/08 at 2:46 am #
  3. I wonder, do you suppose they repackage their goods for fundraisers?  That bar looks suspiciously familiar…

    Comment by Tindy on 11/04/08 at 4:43 am #
  4. $1.59 each, that’s it? You probably should have gotten a case!

    Comment by Cocoazilla on 11/04/08 at 5:29 am #
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