Tuesday, September 16, 2008
Tune into The Today Show (Now Friday)
The Today Show contacted me a couple of weeks ago. They were pursuing the story of how some major manufacturers were quietly substituting their regular ingredients with cheaper ones. Of course the reason for emailing me was because of the recent news that Hershey’s has changed the formulation for some of their oldest bars: Hershey’s Mr. Goodbar and Krackel as well as their other candy products like Kissables, Reese’s Sticks, Almond Joy, 5th Avenue and Whatchamacallit.
The piece is scheduled to air
The video should be available online after that (I’ll post it if I can).
An L.A.-based crew came to the house on Monday, September 8th. (I spent the whole weekend cleaning, and good thing, we shot bits in every room downstairs.) We did two interview segments and then some “B-roll” stuff of me and my process of reviewing candy. I have no idea if this will make it into the piece, the important part is that consumers need to read both the front and back of all their candy right now if they want to be confident that they’re getting the product they expect.
UPDATE: I just got word from the producer that the segment has been bumped to Friday’s show. I’ll update with the time as soon as I know.
UPDATE 09/17/2008: Word now is that the piece will air tomorrow, Friday, September 19 at 7:40 AM.
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.