Thursday, December 13, 2007
Trader Joe’s Dark Chocolate Sea Salt Caramels
Last year Trader Joe’s had a standout product called Fleur de Sel Caramels (they’re back for 2007 as well). Trader Joe’s Dark Chocolate Sea Salt Caramels seem to be capitalizing on the trend of the salted caramel and throwing in dark chocolate for kicks.
It’s obviously a seasonal item as well, with little string/line drawings of pine trees and the green theme. The package says, “buttery smooth caramels drenched in Belgian chocolate then sprinkled with crunchy rock salt from the Dead Sea.” Wow, Belgium ... the Dead Sea ... and they’re made in Ireland. I feel so worldly.
This is one of those instances where the product looks pretty much like the photo on the package, so no disappointment there. Although out of the box they had a little dusting of microfine salt dust. (A little paintbrush took care of that for the photoshoot.) They smell nice, like chocolate and a little hint of butter.
The box has a plastic tray with a dozen little chocolate covered caramels. They fit snugly, so there were no problems with dented or broken pieces, though there were a few salt chunks rattling around.
Biting into them they have a light flowing caramel filling. It’s not glossy smooth like advertised though. There’s a very slight grain to it, but it’s completely consistent. (I wonder if this is because the boxes are displayed above the frozen food and the package specifically says “do not refrigerate”.)
There’s something a little off about the buttery-ness of them though. It’s too buttery. In fact, it’s butter flavored. Looking at the ingredients I found that way down at the end was something called “natural butter toffee flavoring”. It’s not that there isn’t butter in there. There’s lots of butter fat and milk and sweetened condensed milk. But for some reason they felt the need to give it that extra little push. It’s still all natural, but unnecessary. The crunchy bits of salt were a nice touch, not too much and a good texture complement.
Personally, I prefer the thicker, chewier texture of caramel that also has more complex burnt sugar flavors. (Remember the recent poll?) I think I’d like those other Fleur de Sel Caramels covered in chocolate. They were gorgeous.
POSTED BY Cybele AT 6:57 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.