Thursday, March 02, 2006
Take 5 Chocolate Cookie
I’m not sure why Hershey’s is mucking around with the Take 5 bar, but happily these limited edition bars at least mean that they leave the original alone.
In this iteration of the candy they’ve simply replaced the pretzel base with a chocolate cookie (ala Oreos). This created some balance problems for me with the bar. First, the pretzel was the linchpin of the Take 5 - you can’t have a Take 5 without a pretzel ... anything else in that slot and you’ve just made a Twix type bar. I don’t think the selling point of the Take 5 is just any old five ingredients - the pretzel is the unique selling point. This chocolate cookie is crisp and pretty thick, but it lacks a chocolate flavor of its own, and certainly isn’t as crispy as a pretzel and can’t match the salty hit and bland flavor that a pretzel has.
The balance is just all off and the crunchiness is gone, the variation in textures is missing ... it’s just lost its vibrancy and interest. The caramel doesn’t even seem as chewy or even noticeable (I did a double take after eating the first piece to make sure that there’s still caramel in there.)
Hershey’s is also planning a marshmallow version of this bar later this year. Or maybe they’ll read this and realize that there’s nothing wrong with the original Take 5 and just move on to adding different cookie bits to the Hershey’s Milk Chocolate bar or devising new KitKat flavors (may I suggest a peanut butter KitKat?).
POSTED BY Cybele AT 9:17 am
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.