Wednesday, March 01, 2006
As is often the case when I’m buying Japanese candy at Mitsuwa, I wasn’t quite sure what these were. Some good pictures on the package are always helpful and I figured that these were just coffee flavored chocolate shaped like coffee beans. They are, and so much more.
The candies come in a sassy cardboard tube (wrapped in plastic to keep them fresh). The name, coffeebeat is in English, as I believe that the word ‘coffee’ is pretty recognizable in the Japanese market. The font is funky and reminds me of the ‘70s. Inside the tube are little coffee bean shaped (but slightly larger) chocolate candies with a hard candy shell like an M&M. They even have the little crease on the flat side like a real coffee bean.
The shell is sweet and crunchy and very thin. The center is chocolate with strong milky flavor to it and of course a hit of coffee. It tastes like a mocha. Sweet, smooth, milky and with an excellent coffee flavor that doesn’t feel like a “flavor.” In fact, it’s less chocolate than it is coffee - the chocolate is just a medium to deliver the milky coffee flavor. If you’re a black coffee person, I can see that this might not be the coffee candy for you.
The package is cute, makes it easy to share and the quality is very good. Overall, I’ve been very pleased with the Meiji brand. The products are well priced, use quality ingredients, have logical yet innovative packaging and of course they all taste great. The website seems to indicate they’re for kids, but maybe I’m just a kid at heart.
POSTED BY Cybele AT 12:07 pm
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.