Thursday, October 13, 2005
If you were to take out the brand awareness of Jelly Bellies and introduce a product called Sport Beans, I think you’re looking at a surefire flop. However, Jelly Belly seems to know what they’re doing and they’ve recognized that there were folks out there popping jelly beans for energy while exercising, so why not give them the stuff that they’re getting in a sports drink or gel.
Tangerine Jelly Bellies are far and away my favorites however Sport Beans only come in two flavors, Orange and Lemon-Lime. Could have been worse, they could only come in chocolate and buttered popcorn, so I think I lucked out. I was worried that it would taste salty and sweaty like Gatorade, but it didn’t. They tasted like really zesty orange jelly beans with a slight salty cast to them. The electrolytes provided are not nearly at the levels you’d find in a dietary supplement, but at comparable levels according to the chart on the website to GU plus added vitamin C & E. They’re actually more flavorful than regular Jelly Bellies, which I think is a good feature, as the tartness gets the salivary glands going so your mouth isn’t as dry.
The only drawback I see to these is eating them when you’re not working out. After all, they’re salted up, and if you’re someone who should be avoiding sodium these probably aren’t something you should have around. But, having had Gatorade and Powerade before, Sport Beans are far easier to carry around and meter out how much you want. Putting an open packet of Cliff Shots in your pocket or bag is a surefire sticky disaster in the making.
Rating - 8 out of 10
Meticulously photographed and documented reviews of candy from around the world. And the occasional other sweet adventures. Open your mouth, expand your mind.